AI is a plug-in,

I can't open my brain,

But it can expand and practice the brain hole.

Entering 2025, major domestic game manufacturers will be soaring on the AI track.

Nowadays, many manufacturers such as Tencent, NetEase, and Giant Network have implanted AI models in their games to enrich the game plot content and player interaction.

In addition, more and more individual developers are also aiming at this field and have begun to use AI tools to design and develop mini games.

In February, NetEase's game "Against the Cold" mobile game announced that it would be connected to DeepSeek, and launched the intelligent NPC "Shen Qiusuo" driven by a large model. According to public information, this is the first time that DeepSeek has entered the game and become a virtual intelligent lifeform.

According to public information, Sanqi Mutual Entertainment integrates Shaolin martial arts into the game "Puzzles & Survival" with AI motion capture technology, shortens the development cycle by 40%, simultaneously handles 70% of user problems through the intelligent customer service system, and reduces labor costs by 60%.

NetEase CEO Ding Lei said bluntly at the financial report conference that technologies such as DeepSeek have increased the efficiency of game development by 30%, especially in the automation of NPC dialogue design and level testing.

For example, the time for AI to generate task scripts has been shortened from 2 weeks to 3 days, and labor costs have been reduced by 40%.

In addition, Perfect World has rapidly applied AI technology to multiple aspects of its R&D pipeline, including intelligent NPCs, intelligent game assistants, scene modeling, AI painting, AI plots, and AI dubbing.

The "AI Endgame Challenge" and "Inner Ghost Gameplay" launched by Giant Network's self-developed game "Space Kill" are driven by AI. In the game, real players and AI players compete in intelligence, and each AI player's speech and decision-making are generated by the large model in real time, with high-intelligence behaviors such as strategy, collaboration, and camouflage.

At the same time, local governments are seeing the benefits.

On March 28, the Guangdong Provincial Press and Publication Bureau announced that it was the first in the country to launch the filing measures for new artificial intelligence scenarios such as intelligent driving games and AI glasses games, aiming at the combination of AI and games.

However, the industry is not blindly applauding.

Strauss Zenick, the CEO of Take Two, which launched the hit game "Grand Theft Auto", poured cold water on AI-made games.

Zenick argues that because generative AI is built on what real talented artists have already created.

He doesn't think AI can create blockbuster games.

"That's why I'm not worried about AI creating blockbusters, because it's built on data that already exists, and it's backward-looking," he noted. The big hits, on the other hand, are forward-looking, so they need to be created out of thin air.

And the formula he gave for the hit style is very simple: "The most creative is not just thinking outside the box, but there is no mindset at all." ”

What applications can AI have in gaming?

What benefits does the emergence of Deepseek bring to AI+ games?

What are the current pain points in the game industry in AI applications?

Is it true that AI can't make a hit?

In this regard, Liu Xiaojie, a reporter from the first financial network, Xia Ming, a reporter from Guangzhou Daily, and Shule had an exchange.

AI really can't create explosive models, but it can give birth to explosive models.

For popular models, AI is a plug-in, and you can't open your brain, but you can expand and practice your brain.

Since the boom of large models, the game's translation, script, programming, testing, art, video, music, and even borrowing existing vocals for secondary dubbing and some NPC dialogues have been assisted by AI.

This is a substitute for employees who lack creativity in simple work.

However, the mid-to-high-end part of the technology industry, including games, already belongs to the cultural and creative field.

The previous AI could not achieve the ability to generate ideas, and it cannot be replaced for the time being.

However, AI with deep thinking capabilities such as DeepSeek gives imagination space, and the reasoning ability it realizes means thinking, rather than stitching together data after deep learning.

In other words, the human defense line in the field of brain holes and cultural creativity is loosening.

DeepSeek's reasoning capabilities may provide more diverse creative references for the gaming industry.

The game industry is the most comprehensive field of AI applications, and investing in AI is to use it for itself in the future.

At present, among domestic game companies, NetEase is the most famous in AI applications, which previously added AI NPCs in the reverse water and cold, which can "communicate freely" with players, and some AI-assisted game design functions are also in application.

It has to be said that games, due to their all-digital media attributes, can almost allow AI to participate in the entire industry chain.

But it's just a plug-in for now.

To truly form a subversion, there is a human to provide an architecture, AI to assist in filling, generate games, and then human-computer interaction continues to improve, to minimize human simple labor, assist human brains.

At the same time, it will also eliminate some game practitioners with simple and repetitive labor.

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