"Operation Delta" is undoubtedly Tencent's most talked-about new game in recent years. It staged a standard "counterattack" script - in the case of similar competing products taking the lead in the market, and the outside world took the data of the iOS best-selling list to sing, it managed to break out of millions of DAUs and 40 million registered users, and the commercialization far exceeded market expectations, becoming a key product in Tencent's financial report.

However, after half a year of operation, under the seemingly optimistic data, the player base of "Operation Delta" has erupted into a large number of dissatisfied voices, the game idea has become more and more peculiar, and the in-game activities are "set of templates......

Set of template activities, undisclosed probabilities, and franchised logistics self-selected packages that are difficult to draw in nearly 100 draws in a season

It is undeniable that Linlang has a strong learning ability, they are good at borrowing their designs from the popular products on the market, betting on "Call of Duty", "Escape from Tarkov", "Battlefield 2042", and also have a deep technical foundation to achieve the integration and nesting of multiple products, allowing players to experience the play points of multiple games in one game.

But if they want to become Tencent's evergreen game, they should also strive to learn from their peers and brothers in the long run.

Is it a search and withdrawal, or is it not like eating chicken?

There's no doubt that Operation Delta's Beacon Zone mode is a search-and-take-down gameplay, but when players get out of the beginner map and enter even a space base with classified difficulty, the whole game experience changes.

There was no search and withdrawal. The refreshing combat experience of "Operation Delta" is the first impression that this game leaves on most people, and the combination of such short TTK battles and the design of "increasing the number of teams entering each map" and "reducing the chance of evacuation" in the sky makes the search and withdrawal almost become a fight.

In order to increase the intensity of the player's game, Operation Delta deliberately secretly increased the number of people in the map to make the experience chicken-friendly

The idea of Linlang Sky is nothing more than hoping that players will fight more to consume the supplies they have hoarded in their warehouses. Under normal circumstances, the final withdrawal team of non-novice maps may only have one or two teams, and after increasing the number of teams entering the map, the combat intensity is even more exaggerated to the level of "fighting when you land", many players spend 5 minutes equipping equipment, and it may be less than 2 minutes to enter the map survival market.

As a result, players are playing more and more towards squats and racks. For high-tech players, instead of searching the whole game by themselves, it is better to wait for rookie players to come directly to the door and kill people and snatch the materials collected by the other party. For ordinary players, instead of risking a search for a box that was killed by someone in seconds, it is better to directly find a point in the underworld to squat and sneak up on other players to grab supplies.

The extraction point directly rushes out a big man who has been squatting for 25 minutes, taking away the results of your entire round

This is especially true on the map of the space base. Sometimes there are no guns in the first 20 minutes of the game, no one evacuates, everyone is either at the shelf point or crouching in the corner, a game that is close to 30 minutes, and for 20 minutes everyone squats in one place and does not move, and the game experience develops in a strange direction.

All teams are waiting for the first "warrior" who can't hold back, and the team that succeeds in squatting is not comfortable, when they successfully lose a team, the number of teams deliberately increased for the sake of strength, will let players see what it means to be "one after another", what is called "shoulder to shoulder"......

Coupled with the game's low shipping rate, many players also default to this game as a pure combat game - the income of searching for an entire map is often not as high as the income of killing other players and obtaining the equipment they bring into the game.

What is the most valuable item in the map? Other players' guns

During the time when Operation Delta came out, many product analysts rated it as "outstanding combat coolness", and in the S3 season of Operation Delta, it was probably more boring for players.

It is not so much that the belligerent search will be withdrawn after the search is completed, but that the belligerent will set up guns and clear the picture and eat chicken.

Serve the ecology, not the players

In addition to the product, the most commendable thing about "Operation Delta" is its ecological construction. After its launch at the end of September last year, Linlangtian gave full play to its expertise in the Tencent department, opening up the multi-platform ecology while introducing social networking, creating a large amount of content and great volume on multiple platforms. With the encouragement and support of the official, the so-called ecological partner group has gradually changed the game ecology - a group of people who earn money and traffic through "Delta Action".

However, after "Operation Delta" overcame the initial ice-breaking difficulties through ecological construction and attracted 40 million players, Linlang Sky seems to have developed path dependence, and they may have indeed forgotten who should be the target of service - the streamers want to show off the operation, and it may not matter how the game experience of ordinary players is.

The matchmaking design of Operation Delta has been criticized a lot by players. Many players think that there is a problem with the matchmaking strength of "Operation Delta", either high-tech players match rookie teammates with KD less than 0.5, or a team of rookies with KD less than 0.5 face a group of opponents with extremely high KD, or match players with a lot of money to match a group of card-ready runners, and finally find that the income after killing the opponent is not enough for their own bullet consumption......

Some players tried to rebel against the matching mechanism designed by Linlang Heaven, and developed the so-called "chicken claw flow" - even in games that emphasize "combat coolness", not all players want to squat at each other, they prefer to have a complete search and withdrawal experience. For this reason, they did not hesitate to take the initiative to send them to death, spending a lot of materials brought into the game, to reduce their own data, so as to achieve a lower intensity game and change the game experience of landing into a box.

If you want a low-intensity game and enjoy the process of searching and withdrawing, you have to use some special gameplay

However, the genre was wiped out a few days later, and they modified the matchmaking mechanics to make it mandatory for everyone to enter high-octane games. In the S3 season, the evacuation rate of the average player's avoidance method (i.e., running when you see someone, not entering the core resource points as much as possible, and picking up leftovers on the periphery of the map) is roughly around 45%, and if the game is normal, it may only have a 20%-30% evacuation rate.

For ordinary players who "don't have a hard enough gun", it's common to kneel ten times at every turn. Imagine those ordinary players who don't earn income from this game, play games to relax after work, and fail to evacuate at every turn, and are killed by high-end players and so-called ecological partners who make money through this game, how strong will the frustration be?

The space base is full of the atmosphere of future science and technology

There is no other reason for strengthening the intensity of the game: sending ordinary players into the high-intensity game can make the program effect of the anchors more prominent, and the content of Delta II can be more widely disseminated. Unbelievably, the game also often refreshes the superhero NPC man-machine, often sending the player out of the game with two elbows, and trying to improve the intensity of the game. Although the official claims that he did not secretly alter the man-machine, the tragedy of being disabled by the man-machine lock dozens of meters away abounds.

Famous scene: We didn't secretly change the man-machine strength

In order to give ecological players more room to play, Linlang Sky has also designed very rare and non-tradable items to be put into the main line of players' growth (such as rocket fuel for upgrading warehouses), forcing players to go out of the novice map to the space base and other maps to serve as cannon fodder for the escort club, and the anchors.

The pomp and circumstance of buying and selling rocket fuel

The effect of the anchors' programs has been achieved, the club has made a lot of money, and the ecological partners have money, and ordinary players are only left with a page of consecutive kneeling records and a strong sense of frustration.

And Linlang Sky seems to be happy to hold up these so-called ecological partners, preferring these people to make money from the game rather than the money of ordinary players. As an example, the author and his friends can only see one on the space base map in an average of 50 hours during the S3 season, and the number of times it is brought out is zero - due to the design of encouraging combat and restricting withdrawal, if you can't defeat the enemies in the whole map, or if the enemies at the evacuation point don't let people go and evacuate, then this item that can't be put into insurance can't be brought out.

This also led to a bizarre situation, where eco-partners sold the item for 80-100 yuan, bypassing the official system for trading. Ironically, the amount of money that ecosystem partners make from individual ordinary players is more than the official ticket income they receive from ordinary players each season.

However, Linlang Tianshang still maintains a very low shipment rate to protect the price of this prop, and does not sell it himself. It is better not to make money yourself, and to bear the scolding from the sky, but also to let the ecological partners make money.

promised never to sell gold, but raised a group of gold sellers

It is understandable that Linlang Sky added this kind of prop card to the main line of player growth to the progress of ordinary players, hoping to delay the life of the game and allow players to consume more time in the game. But the price of 80-100 yuan, but the price of two seasons of game tickets, if ordinary players want, they can buy it at any time with an ecological partner, this prop in addition to the card is not willing to send money to the ecological partner of ordinary players, the function of delaying the game time is close to nothing.

Of course, the famous saying of FPS games is "practice more dishes", and ordinary players should give up this game if they can't kill the whole picture. But don't forget, the real paying users of this game are precisely ordinary players who are killed like dogs by those streamers and ecological players.

Some players lamented that "Operation Delta" is suitable for watching or not playing - imagine when ordinary players are watching anchors on Douyin, when there are more people who want to make money from this game than those who recharge the game, can "Operation Delta" still be on the ranks of evergreen games?

Maybe there's really no ability to solve the cheat

For FPS games, cheating is tantamount to destroying the game's nuclear weapons. There are a lot of FPS that end up ruined on the game plug-in. The Linlang Sky team is very active in the attitude of anti-plug-in issues, and it is also very hard to act, and has banned more than 200,000 cheating accounts in a week, but in terms of ability, it seems that it needs to be improved.

Banning 200,000 accounts a week, and the frequent crackdown on DMA plug-ins have made people see the efforts of Operation Delta, but the problem is that the gamer experience hasn't changed much better. The map of the space base in the early morning is still full of geniuses who sweep the head and second, and the perspective hanging on the partition wall is even more exaggerated.

Top secret aerospace, full of the atmosphere of future technology, plug-ins are rampant

Some players ridiculed in the post bar that in the game "Delta Action", only opening the material perspective is considered a green game.

In the six months since the launch of "Operation Delta", Linlang Tianshang has been working hard to fight against plug-ins, and has indeed achieved quite bright results, but this achievement cannot hide the current situation of plug-ins running everywhere in the game, and some ecological partners are even more open-card themselves are plug-ins - under the operation idea of sacrificing the game experience of ordinary players in "Operation Delta" and trying to safeguard the interests of ecological partners, plug-ins are more rampant than other FPS games.

Plug-ins are unscrupulous

For other FPS games, the cheater just enjoys the thrill of bullying others. In "Operation Delta", opening cheats means that you can make money by taking orders in the game, and you can get "rocket fuel" to sell to ordinary players who are stuck in the sky.

Plug-in is no longer a game, but a home job with a monthly income of tens of thousands of yuan, but an opportunity to become a star in the live broadcast and promote escort services.

The delta has driven employment to become a beautiful talk, and it has also driven plug-ins

And it just so happens that the anti-plug-in ability in Linlang Sky is lacking. Stimulated by money, even if 200,000 accounts are banned a week, it still can't stop the plug-in.

The most injured are those ordinary players who have persisted in playing for half a year and believe that Linlang Sky can handle the plug-in. Half a year later, ordinary players who have been locked through the smoke at the space base may react that Linlang Sky may really not have the ability to deal with the plug-in.

Epilogue:

When Operation Delta was first launched, and the outside world was questioned due to its commercial design and mobile game revenue performance, we keenly pointed out that this game has great market potential, and the subsequent Tencent earnings conference confirmed this view.

However, in the soaring data, "Operation Delta" seems to have lost its way forward, and the stimulation of traffic and data has made Linlang Sky soak in the dream of evergreen games, but it has tilted the game experience to their ecological partners again and again, and dissuaded ordinary players.

Tencent's evergreen games, without exception, are all popular and can fully serve players at all levels. From this point of view, "Operation Delta" is far from being regarded as more important than paying players for those who make money from the game.

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