The IP revenue exceeded 4 billion, and the CEO personally led the team, and the domestic explosion 13 years ago came back?
Text/Qiuqiu
Today (March 19), Snail Games first exposed two IP spin-offs of "Nine Yin True Scripture": "Nine Yin True Scripture: Martial Arts" and "Nine Yin True Scripture: Cultivating Immortals".
According to the official introduction, "Jiuyin Zhenjing: Martial Arts" is a new work with a single-machine style that uses the Unreal 5 engine and faces the world, and it is a new spiritual sequel to the concept of "True Martial Arts" of Jiuyin IP.
The first exposure of the game is mainly based on real scenes, ancient towns, Jiangnan water towns, pavilions and pavilions, ...... "Nine Yin True Scripture: Martial Arts" in terms of visual presentation, through some typical martial arts scene design, showing a unique texture and atmosphere.
Some scenes are also rich in detail, and the scriptures on the temple bell are clearly visible:
The scene at the end of the video where the characters walk through the forest and practice on the roof also has a unique charm:
In the video comment area, the game official introduced the product in the form of QA: "Nine Yin True Scripture: Martial Arts" is a non-linear, highly free open world game; It is a new game of Jiuyin Zhenjing IP, non-MMO, and the game is biased towards a single machine; The game will be in beta this year, and it is planned to be released on Steam.
"Nine Yin True Scripture: Cultivating Immortals" broke the news of a concept video containing AI creation. Many netizens said that only the scenery and characters pinching faces in the video should be more realistic:
The picture of the character's action moves was complained about "full of AI flavor":
In the video introduction, the official said that "Jiuyin Zhenjing: Cultivating Immortals" is an open-world sandbox immortal cultivation game for players around the world, using Unreal Engine 5 technology, and will "be determined to create a new system of Xiuxian games again, just like the previous generation of Jiuyin Zhenjing created a martial arts game system."
As the official introduction, the terminal game "Nine Yin True Scripture" is still considered by many players to be the "most martial arts" online game. The game adopted a non-class/level cultivation system, martial arts cheats for free exploration and learning, a martial arts combination and corresponding restraint move system, an offline idle system and adventure gameplay...... These designs were unique in the environment where Western-style MMOs were rampant at that time, and they quickly achieved good market results.
In 2013, Shi Hai, CEO of Snail Games, said in an interview that the company's overall revenue in 2012 was more than 300 million yuan, mainly from the "Nine Yin True Scripture"; According to the 2015 listing prospectus of Snail Games, in 2013 and 2014 1~9 months, the revenue of "Jiuyin Zhenjing" was 540 million yuan and 330 million yuan respectively, accounting for 81.81% and 79.15% of the total operating income in the current period.
The stellar results of "Nine Yin True Scripture" have stimulated the sequel plan of Snail Games. In 2015 and 2016, Snail Games released the "Nine Yin True Scripture" IP mobile games "Nine Yin True Scripture" and "Nine Yin True Classic 3D" respectively, both of which have entered the top 10 of the best-selling iOS game list.
Also in 2016, the terminal game "Nine Yin True Scripture 2" was established, but the product has not been launched so far after two or three years of exposure appointments.
According to the 2018 listing prospectus of Snail Games, the company's revenue in 2014, 2015 and 2016 reached 660 million yuan, 1.68 billion yuan and 2.68 billion yuan - combined with the data in the prospectus, the total revenue of the IP series of "Jiuyin Zhenjing" exceeded 4 billion yuan.
However, after the revenue of products such as "Nine Yin True Scripture" fell back with the life cycle, snail games also gradually faded out of the mainstream market. It is understood that the two IP derivatives were developed by Shi Hai, CEO of Snail Games, and I wonder if today, 13 years later, can the Nine Yin True Scripture regain its glory?
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