After supporting the women's track for a long time, it's time for more genre games to shine, and when you are tired of falling in love and fighting, it is inevitable to find and discover more untapped fun.

Reading Entertainment | yiqiduyu

Text | Garlic jelly corner

Although it is easier to think of B games when it comes to women, dress-up games are also struggling to grow in corners that are not noticed.

Recently, "In the Name of Shining" has come to its second anniversary version, in addition to the launch of new costumes, it has also been optimized in many aspects, and said that it is planning to prepare for players' UGC decryption levels and other gameplay. Beautiful clothes, higher technical power, and enough sincerity have satisfied many players, and the anniversary version of PV has exceeded one million views on station B, iOSThe best-selling games also broke into the top 10.

In various related communities, "E-Flash" players are talking about how to match new clothes, share their dyeing results, beautiful but niche photo angles, etc., and in contrast to these discussions around gameplay, it is the hot search of the banned account of the second game, and the reason for the ban is that the player insults the character on a male protagonist's birthday, malicious curses and other behaviors that destroy the game environment.

It is true that B game can stimulate the consumption desire of female users more and has a stronger ability to create topics, but with the self-upgrading of dress-up games, its influence on the female game track is expanding day by day. According to Zulong Entertainment's financial report in the middle of last year, the turnover on the first anniversary of the launch of the first anniversary version of "Eshan" exceeded 20 million yuan, as of June 30 last yearThe cumulative number of users worldwide exceeded 16 million, and the official also said that the game hit a new high in monthly profits in January this year The 660-day retention is more than the 30-day retention for most other games.

In this era where emotional value drives consumer value, why do dress-up games attract female players?

1

Dress-up game growing up

In the 2024 women-oriented mobile game turnover list counted by netizens last year, "Yishan" ranked TOP4, although this number is not accurate, but as a reference, it can be verified that "Yishan" It has a good competitiveness in the women's track.

In fact, after it will be launched in 2023, "Yishan" quickly gained a foothold in the women's track with 3D dressing, revolutionary 3DModeling allows players to appreciate the details of clothing in 360 degrees, and the performance of various materials and ingenious designs meet the entertainment needs of female gamers to collect and match clothing.

And with the iteration of the updated version of the game, "Esam" has also begun to explore entertainment beyond clothing matching. For example, pinching the face can allow players to constantly adjust the character to achieve a variety of styles of clothing matching, which is completely free in MMORPG in "Eshine", and then the studio mode and camera movement function that were launched later, allowing players to experience freely adjustable photography fun, including the iterative home system to achieve pixel-level adjustment of decoration and landscaping, Last year's new pet system further enhanced the player's interactivity and immersion.

The gradual enrichment and iteration of the gameplay has increased the stickiness and favorability of players for this dress-up game, especially the experience improvement brought by the improvement of technology, which has firmly stuck to the dress-up enthusiasts.

For example, in the version of the Puppet Chapter launched by "Esam" in the middle of last year, the game began to use PBR rendering technology and technical indicators of physical detection values, which can make the rendering results of various clothing materials more in line with the perception of the real world, and accurately touch the interaction between light and object surface in the real world through data-based indicators, so as to achieve a more realistic, Accurate visuals. The improvement of this technology brings more beautiful and durable clothing.

If you zoom in on the puppet suit, you can see the birds imprisoned in the abdominal cage, the puppet-like joints, and the sparkle of various materials such as crystals, diamonds, and pearls under different lights make the puppet suit more realistic and ornamental; The Vampire Queen of the second anniversary also has crystal-encrusted thighs and beating diamond hearts, which can form a stronger visual impact and aesthetic impression on players with the blessing of technology.

Of course, for dress-up games, it is necessary to improve the player's experience in the core gameplay such as dress-up and shooting, but for this game that is still growing, its ambitions may not stop there.

2

In addition to matching and collecting, what else can the dress up game provide?

As mentioned above, in the current entertainment environment, emotional value is becoming more and more important, and dress-up games that make a fuss about clothing are also beginning to find their own value.

In E-Flash, there are male characters, they exist in the form of cards, and players raise cards to improve the rating of matching battles, which can be understood as the initial belief that male characters are still a necessity for female-oriented games, but from the results, men are not important to E-Senma players.

In discussions about the game's male characters on Xiaohongshu, most voices said they couldn't remember the names of the characters, didn't pay attention or care, and the player's fun focused on how to dress up the controller more beautifully and personally. In a community like Bilibili, players not only share dyeing schemes, clothing matching, and photo tutorials, but also have a second creation story, and it should be said that a certain degree of freedom in the game allows players to have room for self-expression through the game.

And the official has also begun to pay attention to this, for example, the recent game version PV story sense is also increasing. Last October, PV was a lonely bride in an old attic, breaking through the shackles of the attic after dancing with a companion puppet; In December, PV is a female knight riding a unicorn, bringing life to a barren land; The second anniversary PV is the vampire queen's confrontation with the demon hunter.

Although "Eshan" is not a game with a heavy plot, or most players will not watch the game plot, but each set of clothes can have its own story, especially for today's young people, dressing up is equivalent to self-expression, this recognition is providing a new basis for the development of dress-up games - strengthening the possibility of players' creation and expression.

Sometimes the player's collocation is for beauty, sometimes it is to tell the story, looking at the female knight in front of her for what is holding the sword, and whose heart is holding in the bride's hand, the freeze-frame photos show the imagination of the creator, which also means that playing dress-up games is not just for "stinky beauty". ”。

Substitution, expression, and free imagination may be the future of dress-up games. This may also be the reason why "Eshan" continues to strengthen the home system to provide more creative freedom, and proposes to design the gameplay of the puzzle level by the player, by expanding the space for players to create and express, so that the dress-up game can provide more diverse entertainment, and let players achieve emotional satisfaction because of this freedom of creation.

However, we weren't very optimistic about UGC level design. Although this model increases user retention time and stimulates social networking to a certain extent, it may not match the needs of "Eflash" players themselves. Correspondingly, it is a more suitable development direction to strengthen the narrative imagination after free creation and attract more people who love to create and write stories to enter "Eshan".

But in any case, it's always gratifying to see the dress-up game grow up a little bit, after all, women also have ideas they want to express, a love for life itself, and a talent for creation.

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