Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

Paper man husbands,

No longer satisfied with just pure love,

There must be love action scenes.

The year 2024 that has just passed has been extraordinary for Otome Games (Shoujo Games, hereinafter referred to as Otoyu).

At the beginning of the year, the confrontation between the old and the new, known as the "0118 decisive battle at the top of the national B" in the industry, almost set the tone for the year:

PaperStack's highly immersive 3D love game "Love and Deep Space" will be in open beta on January 18, 2024, and NetEase's "Beyond the World", which was originally scheduled for January 26 in the same year, is not far behind, and the launch date is mentioned on the same day.

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In addition, the "Big Four B" (Tencent's "Love of Light and Night", miHoYo's "Book of Undetermined Events", NetEase's "Painted Traveler in Time and Space", and Paperfold's "Love and the Producer") also chose to start the event on January 18, 2024 to join the melee.

According to incomplete statistics, the total revenue of the iOS side of the 36 B games reached about 2.993 billion yuan. Among them, the total revenue of several new games launched in 2024 on iOS will reach about 1.978 billion yuan.

In addition, among the many topics, NetEase's "Beyond the World" is undoubtedly a very special existence.

With its built-in hotspots and the iconic phrase "bigger and stronger", it stood out from the melee, and topped the iOS game free list at the beginning of the beta.

Until the end of the year, the popularity of "Beyond the World" continued unabated. The major versions have repeatedly ranked in the top 10 of the best-selling list, and have been nominated and won multiple game awards.

A year later, on the eve of the Spring Festival in 2025, the next big battle of Yiyou is coming.

On January 22, the dark horse "Love and Deep Space" opened the 3.0 annual version of "Vientiane Meets You".

On the same day, Love & Deep Space climbed to fourth place in the overall best-selling list of games on iOS and sixth in the overall best-selling list.

The game also officially announced that the number of users worldwide exceeded 50 million.

What do you think of the rapid progress of B Tour in the past two years?

What is the transformation being made by Yiyou?

What kind of difficulties and challenges still exist in B-Tour?

In this regard, Li Yutong, a reporter from the Daily Economic News, had an exchange with Shule, and the monkey thought:

The husbands of the paper people are no longer satisfied with just pure love, but also have love action scenes.

As a vertical track, the game has jumped out of the love style and aesthetic style of the simple cardboard man husband in the past, and has incorporated more game genres including science fiction, workplace, history and strategy.

This makes female gamers more willing to enjoy virtual life in the game B with rich topics, full plots, and diverse gameplay.

Although Yiyou focuses on female players, for a long time, a large number of female players have actually experienced "life" in various games, and are not satisfied with simple love style.

Therefore, adding diversified elements can allow you to mix and match more game experiences that female players like while maintaining your true colors.

In the future, this kind of mixing and matching will be further deepened, and all kinds of existing game types on the market will be added to the game as a sub-game by the B game manufacturer, so that female players can find their original game preferences.

It is undeniable that the biggest problem of Yiyou is still that the husband of the paper man lacks a three-dimensional sense and too much illusion, which is difficult to become a lasting emotional sustenance.

However, as mix-and-match gradually becomes a trend, the proportion and boundaries of mix-and-match will also make pure B game players feel uncomfortable.

While breaking the circle through mixing and matching, how to balance the experience between pure B game players and female players who are keen on other game styles will be a bigger test.

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