Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

As long as there is a national tide,

Chinese games will continue to dominate the world.

The glory of kings, regaining the world's first place, has become a symbol.

According to Sensor Tower store intelligence data, in January 2025, Honor of Kings jumped six places to once again become the world's highest-grossing mobile game.

Royal Match and Last War: Survival came in second and third, respectively.

The other two games in the top five grossing list are Whiteout Survival and MONOPOLY GO!.

This is mainly due to initiatives such as high-profile skin launches, IP collaborations, and Lunar New Year events.

At the end of last year, "Honor of Kings" launched the Asian Games gold medal commemorative skin and the "QQ Speed" linkage skin, laying the foundation for soaring income.

Then on January 9, "Honor of Kings" and "Frozen" carried out IP cooperation to launch popular linkage skins.

As the Lunar New Year approaches, Honor of Kings has launched a limited-edition skin for the Year of the Snake, as well as festive activities such as exclusive offers, lucky draws, and in-game incentive bonuses to stimulate players' spending.

Under multiple stimulus, the monthly revenue of "Honor of Kings" doubled from the previous month, setting a record for the second highest monthly revenue in the history of the game.

It is worth mentioning that in January this year, Chinese mobile games, especially Tencent, almost dominated the growth of global mobile game revenue.

Among the top 10 global mobile game growth, Chinese mobile games occupy eight seats.

In the list of global mobile game growth, Tencent occupies four of the top five spots, namely "Honor of Kings", "Peace Elite", "Crossfire" and "Battle of the Golden Shovel".

The remaining position in the top five is occupied by miHoYo's Genshin Impact.

In the sixth to tenth places in the growth of global mobile game revenue, Chinese companies also occupy three seats, namely "Ming Tide" of Kuluo Games, "The Fifth Personality" of NetEase, and "Azure Files" of Youxing Network.

"Honor of Kings" jumped six places and regained the top spot in the global mobile game revenue list, why did it happen in January this year?

Can China continue to dominate the growth of the global gaming market?

In this regard, Hu Lei and Shule of the financial network had an exchange, and this monkey thought:

As long as there is a national trend, Chinese games will continue to dominate the global market.

The year 2024 of domestic games is a year of national tide, and it is a year of transformation in which cultural heritage is constantly added to the game to make it more cultural product and more in line with the name of "Ninth Art".

"Black Myth: Wukong" is only from a product perspective, and its revenue capacity is just a wave. However, this game is a propaganda team and a seeding machine, allowing more game practitioners to see the huge social impact and economic energy that the "Ninth Art" may bring.

Although, the Chinese game has already grasped a certain initiative.

However, Europe and the United States are adapting to the mobile game style of Chinese game manufacturers, and the advanced digital media technology and gaming experience they have accumulated in the past are rapidly integrating into their mobile games.

This makes it more difficult for our domestic games to spread Chinese culture, and the possibility of European and American games reversely transmitting their own culture to Chinese players is also increasing.

In response to this trend, a new round of overseas attacks of domestic games needs to be driven by culture and fully enter areas that were not good in the past, such as heavy games or indie games.

Specifically, "Honor of Kings" returned to the throne, perhaps related to its intensive release of several skins in January.

In addition, the student holiday and the Spring Festival holiday have also greatly increased the activity of its users.

But just relying on the dense skin peddling and the increase in activity during the holidays will not last.

How to introduce new heroes, develop new maps, open more participatory esports activities instead of leagues, and tap the potential of the peripheral derivatives market are the ways to keep esports games alive.

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