The development trend of the game industry in 2025 has attracted much attention, and institutions predict that the performance growth rate of the game sector in the first half of the year is expected to usher in an inflection point, and there are many supporting factors behind this view.

The Spring Festival market was released

Judging from the performance of the game market during the Spring Festival in 2025, the demand is extremely hot. On January 28, Chinese New Year's Eve, the "Honor of Kings" top-up server failed due to too many visitors, which was enough to see the enthusiasm of players. The number of daily active users (DAU) of Peace Elite exceeded 80 million, which intuitively reflects the game's high popularity and strong market appeal during the Spring Festival, and also makes a good start for the game market in 2025.

As we enter 2025, new game launches and editions will be important factors driving growth. In 2024, the National Press and Publication Administration will issue a total of 1,416 game editions, a year-on-year increase of 32%, injecting vitality into the game market. In 2025, there is an abundance of new games in reserve, and many well-known game manufacturers are ready to launch blockbusters.

The big factory is pressing

Tencent's "Honor of Kings" is highly anticipated, this game was used as a performance demonstration of the iPhone 16 at Apple's autumn conference in 2024, and made its public debut on mobile for the first time, and then Apple announced that it will be available on the iPhone platform in 2025, and has received a version number in January 2025, and the full platform release is imminent. In addition, NetEase's "Infinity", "Marvel Brawl", "Seven Days World", Kaiying Network's "Dragon Nest World", "Tomb Robbery Notes: Departure", Hero Games' "Double Helix" and other new games are also expected to be launched in 2025.

In addition, potential changes in Apple's sharing policy could also have a positive impact on the performance of gaming companies. After Apple's EU anti-monopoly penalty, the commission ratio was reduced from 30% and 15% to 17% and 10%, although the domestic Apple share has not yet been adjusted, but there is room for reduction in the future. If the share ratio is reduced, the game company will get more revenue share, which will undoubtedly increase the performance of the game company.

The application of AI technology in the gaming industry has also brought new opportunities for business growth. On the one hand, it can accelerate the game development process, allowing game manufacturers to launch new games faster and seize market share. On the other hand, AI technology can help games test new gameplay, analyze players' behavior and preferences through big data, and develop game content that better meets the needs of players, so as to attract new users, increase players' willingness to pay, drive the expansion of the game market, and further improve the performance of the game sector.

Epilogue:

On the whole, in the first half of 2025, the game sector is expected to usher in a new stage of development in 2025 due to the combined effects of various factors such as the Spring Festival game consumption boom, the low base in 2024, the release of new game online profits, the potential reduction of Apple's share, and the promotion of AI technology.

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