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This Spring Festival, "Glory of Kings" is a lifelong enemy

Zhang Shule 2025/02/03 12:16

"Decisive Peak" has toughness

The capital of "Glory of Kings".

"There is no one field where anyone can be absolutely king."

Recently, the MOBA game "Winning the Peak" developed by Mutong Technology, a subsidiary of ByteDance, was officially launched in China.

The slogan, which appeared in the official video, was seen as a direct challenge to Honor of Kings.

Zhang Shule, this Spring Festival, "Glory of Kings" is a lifelong enemy

Not only that, "Winning the Peak" also promised not to carry out strategies such as "matching manipulation" or "winning streak arrangement" when promoting, which are the pain points of "Honor of Kings".

On the eve of the Spring Festival, the two sides have been tense, and they have successively dominated the free list and the overall list of the Apple Store IOS.

This MOBA game, which has been popular all over the world for many years, has finally ushered in the official launch of China.

"Decisive Peak" is the national server version of "MLBB".

Since its debut in 2016, Rise to the Top has become one of the most popular mobile MOBA games in the world, with more than 1.5 billion cumulative users covering more than 200 countries and regions.

Among the top 10 popular e-sports games in the world in 2024 according to the statistics of many overseas institutions, the overseas version of "Decisive Peak" "Mobile Legends: Bang Bang" ranked second, second only to "League of Legends".

In addition, "Rise to Victory" has twice won the "Best Mobile Esports Game in the World" at the Esports Awards in overseas e-sports competitions, and will be shortlisted for the TGA (The Game Awards) Best Esports Game Award in 2024.


Now, "Peak of Victory" has finally been officially launched in China, which not only meets the ardent expectations of Chinese players, but also marks a new era for Chinese players to officially enter the global arena.

For the entry of "Decisive Peak" into China, ByteDance has also given sufficient resource investment.

On the one hand, there is a "10 billion subsidy" for players, including benefits such as heroes and skins, and some bonus incentives, saying that "the bonus pool in 2025 will be 50 million yuan".

At present, the domestic MOBA mobile game market has been relatively stable, and "Winning the Peak" entered the domestic market at this time and also carried out special localization development.

"Decisive Peak" also announced that it will launch the "losing MVP (Most Valuable Player) does not drop stars" mechanism.

China's MOBA mobile game market has formed a situation in which "Honor of Kings" dominates.

Zhang Shule, this Spring Festival, "Glory of Kings" is a lifelong enemy

"Honor of Kings" was officially launched in 2015, and after the optimization and iteration of the product, the operation assistance of live e-sports, and the traffic blessing of WeChat and QQ, it has taken the lead in the MOBA category and even the entire mobile game field.

According to a 2019 report by the Toubao Research Institute, "Honor of Kings" accounts for about 95% of the global MOBA mobile game market share and about 99% in China.

Years have passed, and "Honor of Kings" still shows no signs of decay.

In 2020, "Honor of Kings" announced for the first time at the 5th anniversary event that its daily active users reached 100 million per day that year.

In 2024, at its 9th anniversary event, it was again announced that more than 100 million players would log in to the game.

What do you think of the fact that "Decisive Victory" is going to be "tough" with "Glory of Kings" this time?

In this regard, Sina Technology Luo Ning and Shule had an exchange, and this monkey thought:

"Decisive Peak" has the same capital as "Glory of Kings".

As an old game that has just been released in China, "Decisive Peak" has long become a super hit in the overseas market, and has successfully opened up the global e-sports competition of this product.

Zhang Shule, this Spring Festival, "Glory of Kings" is a lifelong enemy

Although in essence, it is indeed an overseas remake of "Honor of Kings", a copyright dispute has also broken out between the two parties.

However, in the expansion of overseas markets, "Winning the Peak" has iteratively alienated and integrated the historical and cultural content of more countries and regions, which has a unique flavor.

This duel between the two heroes, although in the domestic market, "Decisive Peak" is unlikely to shake the hegemony of "Glory of Kings".

However, it can be used as a "catfish" to stimulate the acceleration of the iteration of some lying down "kings" in the MOBA category, and to be in line with international standards, becoming a "catalyst" for subsequent domestic e-sports games to form a truly global influence of e-sports competitions.

Zhang Shule, this Spring Festival, "Glory of Kings" is a lifelong enemy

After all, in the global market, "Winning Peak" is more fair, so it is more balanced, so it can be as popular as DOTA, and has a tendency to become the standard for global esports events.

On the other hand, "Glory of Kings" is an option.

In addition, the promotional for Rise of Victory mentions an important point: a commitment to no "matchmaking manipulation" or "streak arrangement" to ensure that every game is in the player's hands.

This makes some players who are tired of "Honor of Kings" in China likely to turn to "Decisive Peak" to try it out.

Zhang Shule, this Spring Festival, "Glory of Kings" is a lifelong enemy

Some users who are keen on MOBA but have a mediocre record in the king are likely to go to the "jungler".

But the core users who are accustomed to the operation of kings and heroes will not give up their level and experience, just as a pioneer, go to the next "dungeon" to see if there is any unexpected gain.

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