strategy game high heat,

The biggest factor is the power of example.

2024 is a big year for Wukong.

The success of "Black Myth: Wukong" has inspired the world.

In 2025, who will be on top?

Maybe it's the Three Kingdoms.

According to media reports, the NBD Game Research Institute reviewed 2024 and found that the first multi-career war strategy mobile game "Three Kingdoms: Conquering the World", which was released exclusively by Bilibili Games, was officially exposed in May, and jumped to the third place on the best-selling iOS game list on the day of its launch.

The competition of the head products of strategy games has officially evolved from the "two-man competition" of NetEase's "Shore of the Land" and Lingxi Mutual Entertainment's "Three Kingdoms Strategy Edition" in the past to the battle of "competing for the deer".

In addition, the "dark horse" of the strategy game (SLG) track, Ruyi Jingxiu, is still in full swing to arm itself by enriching the SLG product reserves.

In July of the same year, Ruyi Jingxiu cooperated with Tencent's self-developed civilization genuine IP to cooperate in the cross-era sea, land and air war strategy mobile game "World Qiyuan" to be released for public testing.

According to the estimated figures of "Diandian Data" cited by the media, the revenue of "World Qiyuan" on the iOS channel has exceeded 100 million yuan since it was launched five months ago.

On January 8th, Ruyi Jingxiu's other SLG game "Dragonstone War" opened a limited paid deletion test.

In 2024, SLG's star product, "Endless Winter" by Diandian Interactive, a subsidiary of Century Huatong, is one of them.

After the total revenue exceeded US$1 billion (currently about 7.1 billion yuan), in August 2024, the interactive apocalypse-themed survival strategy mobile game "Whiteout Survival" (Frost Apocalypse, Endless Winter) set a new monthly revenue record in both domestic and overseas markets, ranking first in the overseas mobile game revenue list in August.

This performance led to a 15% quarter-on-quarter increase in revenue for publisher DiandianInteractive and its first place among the top three mobile game publishers in China.

The game was also "taken away" by the game, and the former "second-game professional household" Bilibili (referred to as Station B).

"Three Kingdoms: Conquering the World" will be launched on June 13, 2024, and jumped to the third best-selling iOS game list on the day of its launch.

Diandian data shows that its turnover on the first day was 12.96 million yuan, and the next day it soared by 36% to 17.62 million yuan, and the cumulative turnover on iOS in the five days after its launch is estimated to be 83.83 million yuan.

In the capital market, Hong Kong stocks at Station B rose by nearly 19% on June 19, hitting a new high in the first half of 2024 intraday.

SLG will continue to maintain high popularity in 2024, and many excellent new games will further detonate the market.

What are the key factors for SLG's success in 2024?

What is the trend of the SLG market?

More strong new games also mean that the market competition is more intense, and manufacturers are also rolling up prices and themes, what kind of challenges will the SLG track face in 2025?

In this regard, Li Yutong, a reporter from the Daily Economic News, had an exchange with Shule, and the monkey thought:

The biggest factor in SLG fever is the power of example.

The old game "Three Kingdoms: Strategic Edition" presents the trend of evergreen games, and the new game "Three Kingdoms: Seeking the World" has become a symbol of ZTE at Station B.

In other words, when Wukong propped up the hope of domestic games, the Three Kingdoms theme, which was as famous as Journey to the West and supported half of domestic games, was lost for many years in the era of mobile games, and finally re-emerged on SLG.

This also gives many domestic game manufacturers a new understanding of the explosive power of the SLG genre in mobile games and the courage to enter.

In 2025, it should continue with the Three Kingdoms + SLG.

After all, strategy games are still the most well-known in China, and the Three Kingdoms are still the most well-known.

But whether it can roll out a new experience and jump out of the 40-year-old routine of the glorious "Three Kingdoms" series will be even more critical.

The most effective way for SLG to come up with a new one is to mix and match, namely:

Mixing the experience of multiple vertical tracks, such as two-dimensional + SLG, card + SLG, or IP brawl, such as "Musou Snake", to form a differentiated experience, or to break the overly rigid and outdated gameplay of SLG.

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