On January 22, the official Weibo of "Love and Deep Space" announced that the number of global users of the game exceeded 50 million. Since its launch in 2021, the game has quickly attracted a large number of players around the world with its unique story design, beautiful graphics, and rich interactive gameplay.

The number of users exceeded 50 million, which is not only a milestone for "Love and Deep Space", but also reflects the strong development momentum of the current love interactive mobile game market. In the future, the team plans to launch more innovative content, expand the global market, and further strengthen its position in the field of love mobile games.

"Love and Deep Space" has achieved remarkable results in overseas markets, especially in major markets such as Japan and the United States. Since its launch, the game has performed well in terms of downloads and revenue worldwide. According to relevant data, the global revenue of "Love and Deep Space" exceeded 600 million yuan in the first month of its launch, of which Japan became its largest overseas revenue market. In Japan, "Love and Deep Space" topped the free list on the day of the open beta and entered the top six best-selling lists many times. In addition, the game has also topped the free charts in the United States, Canada, Singapore and other countries.

The key to its success lies in multifaceted innovation and precise marketing strategies. First of all, "Love and Deep Sky" has attracted the attention of players around the world with its 3D immersive love plot and unique combat gameplay. Secondly, for the Japanese market, the game has further enhanced its brand influence by linking up with the well-known women's magazine "anan", talking to Otomate, a well-known otome game manufacturer, and inviting well-known voice actors to live broadcast. In addition, the game also accurately reached the target users by running localized ads and using KOL promotion.

Judging from player feedback, the 3D art style and immersive experience of Love and Deep Space have become its outstanding advantages, and this innovative presentation method has brought players a new love game experience. At the same time, the game has also been successful in terms of cultural export, such as stimulating the interest of overseas players through traditional Chinese cultural elements in the game. The combination of these factors has made "Love and Deep Space" achieve excellent results in overseas markets and become a representative work of domestic otome games going overseas.

The otome gaming market has grown rapidly in recent years, with the number of female gaming users in China increasing from 230 million in 2015 to 300 million in 2019, accounting for 46.2% of the total gaming users, and reaching 95.8 billion in 2023, an increase of 11% year-on-year, accounting for 32% from 19% in 2018. Female gamers have an obvious consumption preference for "paying for love", valuing the emotional connection with virtual characters.

In the future, the otome game market may continue to maintain a high growth trend. On the one hand, new technologies and new ways to play will continue to emerge to bring players a richer experience. On the other hand, successful otome games will further develop the value of IP, and derivative industrial chains such as peripheral products and co-branded restaurants will continue to expand, promoting the development of the "millet economy" and offline consumption.

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