Introduction: Is miHoYo really saving the world?

Wang Jian | Author Stone Business Review | produce

"It's really cool to be a tech nerd saving the world".

This is the slogan of miHoYo, a well-known Chinese two-dimensional game developer.

Many people who are not familiar with the two-dimensional culture scoff at this sentence and feel that this is purely the enthusiasm of the middle and second otaku.

In fact, they're really trying to save the world.

1

"Even if you lose everything, you must protect the world"

In 2022, miHoYo, NIO Capital, Sequoia China and other institutions jointly invested in Energy Technology (Shanghai) Co., Ltd., a company focused on the commercialization of fusion energy.

miHoYo is its second largest shareholder, holding 21.6629% of the shares.

The company is better known as the "Energy Singularity", and the technology research and development team is said to be composed of a number of experts with deep backgrounds in the field of controlled nuclear fusion, and has participated in many related programs and projects at home and abroad.

Before, except for people in the industry, few people paid attention to this company.

It wasn't until miHoYo, which has many fans and is completely unrelated in terms of operation, that the "energy singularity" was known by more two-dimensional young people.

Commercial controlled nuclear fusion has always been the focus of attention in European and American investment circles, and its value to future energy utilization is self-evident.

It is precisely because this field is too sci-fi and high-end, and miHoYo, which makes games, is involved in it, and people can't help but be questioned: is it in a hurry to realize capital, or is it purely for love to generate electricity?

In June 2024, Energy Singularity announced that its "Honghuang 70" nuclear fusion experimental device, which had invested more than 200 million yuan, lit up the plasma when it was running for 18.7 milliseconds.

This not only means that the world's first all-high-temperature superconducting tokamak device has been successfully completed and put into operation, but also makes miHoYo's seemingly somewhat disturbing investment finally feel more tangible.

After the news broke, players including miHoYo couldn't help but exclaim: Change the world, are you really playing?

The answer is, really.

According to an industrial and commercial inquiry platform, as of July 10, 2024, miHoYo indirectly holds shares in a total of 616 companies, mainly artificial intelligence, chips, aerospace technology, nuclear fusion, brain-computer interface and other technology companies.

However, it also includes a number of agricultural, forestry and livestock companies in Ningxia, Hebei and Heilongjiang.

Even, in order to truly practice the slogan of "changing the world", miHoYo also quietly established a company called Zero Only Thinking, and developed a depression monitoring machine with brain-computer interface.

In 2021, Ruijin Hospital, affiliated to Shanghai Jiao Tong University School of Medicine, signed a contract with miHoYo to jointly establish the "Ruijin Hospital Encephalopathy Center-miHoYo Joint Laboratory" to study how to use brain-computer interface to treat depression.

According to the article on the official account of the laboratory, miHoYo has invested in the development of relevant software, the principle of which is to answer questions according to the prompts of the on-screen program through the EEG cap and eye movement signal acquisition device, so that users can observe their emotions and find signs of depression in advance.

As a game company, this set of brain-computer interface devices is easily reminiscent of the futuristic virtual world created by the movie "Ready Player One".

In fact, that may be the vision of the founder, Cai Haoyu.

He once said at a public event that he hopes that in the next 10 to 30 years, a virtual world like "The Matrix" and "Ready Player One" can be designed for a billion people around the world to live in.

It's hard to imagine what kind of changes miHoYo would bring to our world if it really designed such a brain-computer interface system.

In the eyes of many investors, miHoYo's idea is not strange or unrealizable, because it is a game company that is not bad for money.

2

"If you are trapped in a windless land, I will sing the song of heaven for you"

A few years ago, there was a rumor in the domestic investment circle that "a game company in Shanghai has 5 billion yuan in cash and is looking for financial management all over the world." ”

This company, which is highly concerned by investors, is miHoYo.

It is worth mentioning that miHoYo has not been listed so far, and the real profit is not known to the outside world.

The only credible information comes from Guangming Daily in 2023, where an article mentions that "miHoYo's main business income in 2022 will reach 27.34 billion yuan, net profit will be 16.145 billion yuan, and net assets will be 37.402 billion yuan by the end of 2022".

You must know that Baidu, a leading enterprise in the Internet industry, will only have a net profit of about 20 billion yuan in 2022.

By 2024, according to relevant channels, miHoYo's profit growth has reached 30 billion yuan.

On July 4, 2024, miHoYo's new work "Jeopardy Zero" was officially in public beta, and the game review company estimated that its turnover in the first three months reached 1 billion US dollars (about 7.2 billion yuan).

What is especially enviable is that several founders and investors of miHoYo have long been billionaires.

On the 2024 New Wealth Entrepreneurship List, Cai Haoyu ranked 26th on the list with a value of 73.8 billion; The other two founders, Liu Wei and Luo Yuhao, also made the list with a wealth of 37 billion and 35.5 billion respectively.

Song Tao, an important investor in the early stage of the company, also had a personal wealth of 24 billion.

As a company that has not yet been listed, miHoYo, which has only been established for more than a decade, has given birth to four billionaires at the same time, which is rare for domestic companies.

miHoYo has become today's "miHoYo", which is inseparable from the three founders, and the company's name is reflected.

The name "miHoYo" is composed of "mi" and "HoYo", where "mi" is derived from the "mi" of Hatsune Miku, a Japanese virtual idol that all three of them love; "HoYo" comes from the pinyin initials "H" and "Y" of Cai Haoyu and Luo Yuhao's names; The letter "o" means that they think that big companies such as Facebook and Google have an "o" in their names, and they want to get a little bit of technology.

Although the name does not reflect Liu Wei, who is affectionately called "Big Viagra" by fans, the company slogan that "tech nerds are really cool to save the world" is what he proposed.

miHoYo can stand out from many domestic game companies, especially the perfect integration of animation culture and technology, and jointly create a new world full of imagination, which is closely related to the influence of ACG culture in the otaku circle.

The two-dimensional (にじげん) culture, also known as "moe culture", is a non-European and American-dominated global fashion style born from the Japanese animation industry chain, including anime, games, light novels and other forms, which not only influenced pop culture, but also penetrated into many fields such as art, fashion, and entertainment.

Compared with domestic cartoons that are too young and have the same value output, Japanese animation not only has a variety of forms and richer characters, but also a more fashionable and modern music and worldview structure, which has attracted a large number of domestic animation lovers.

Especially the post-90s and post-00s generation, out of the crazy pursuit of Japanese animation and games, they formed their own communities, and actively carried out exchanges and interactions, and gradually opened the road of local "two-dimensionalization".

Identifying with and co-creating two-dimensional works has also become a common social topic and communication activity for a large number of young people.

It is based on this background that Cai Haoyu, Liu Wei and Luo Yuhao, three alumni of Shanghai Jiaotong University of the same age, incubated the most successful two-dimensional game company in China, miHoYo, from a small university dormitory.

3

"There is a fate of encounter, but there is no edge of entanglement"

Coincidentally, Cai Haoyu, Liu Wei and Luo Yuhao, who are also graduates of Shanghai Jiao Tong University in 2009 (graduate), were all born in 1987.

Among the three, Cai Haoyu may be the most proficient in computers.

Since his parents were both computer science teachers, he liked to fiddle with computers since he was a child, and won various computer-related awards in the third grade of elementary school.

At the age of 18, Cai Haoyu was directly sent to Shanghai Jiaotong University by virtue of his excellent performance in physics competitions.

At that time, Liu Wei and Luo Yuhao had entered Shanghai Jiaotong University to study, but they belonged to different majors and were not familiar with each other.

Until 2009, the three of them were admitted to Shanghai Jiao Tong University at the same time as a master's degree in computer science, and lived together in the D32 dormitory of Minhang Campus of Jiao Tong University.

Until then, because of their shared interest in the anime "EVA" ("Neon Genesis Evangelion"), the three of them had the dream of starting a business together.

In 2010, Cai Haoyu made a name for himself in the game development industry with his first game "The Tale of Bosa", and won the championship of the first "Ma Qiu" flash game development competition.

Judging from the short white hair similar to Rei Ayanami of the protagonist of the game, as well as the skills that resemble the AT force field and the Japanese dubbing, "The Tale of Bosa" can be regarded as a fanwork of EVA, which shows the deep influence of this anime on Cai Haoyu.

At this time, Cai Haoyu was determined to start a business in the game field, so he often pulled the other two to talk about future plans.

It was under the common love and persistent pursuit of two-dimensional culture that the three decided to start a game studio.

The trio's vision for the studio is to use art and technology to create a virtual world that belongs to all otaku who love two-dimensional culture.

In February 2012, Cai Haoyu, Liu Wei, Luo Yuhao, and Jin Zhicheng, who was in the same dormitory, jointly invested 100,000 yuan to establish miHoYo Studio (the predecessor of Shanghai miHoYo Network Technology Co., Ltd.).

A month later, Jin Zhicheng received a job offer from Cisco. Out of personal considerations, he decided to withdraw and transferred 13% of his equity to Liu Wei and Luo Yuhao for 13,000 yuan.

In the early days of the business, despite the halo of a famous school, the three campus entrepreneurs did not actually receive investment, and could only make up for the dilemma of insufficient funds with diligence, hoping that the game being incubated would shock the world and put the company on the right track.

In September 2011, miHoYo's first indie game, FlyMe2 TheMoon, was launched on the App Store.

Although the game has received a lot of recognition in terms of picture quality and gameplay, it is a pity that it is not well received, with only more than 3,000 downloads in a month, and the revenue is far lower than expected.

There was no way, with unsatisfactory works, the start-up miHoYo team had to turn to major investment institutions, hoping that someone could discern the pearls.

Liu Wei in the team took on an important role and acted as an important face for the company's external communication.

In the words of people who have come into contact with Liu Wei, he "has high emotional intelligence, social, and a good understanding of human feelings, which will make people like him unconsciously", which is also the reason why Liu Wei will come forward in the external publicity of miHoYo in the future.

In fact, those who are familiar with Liu Wei know that he is not a talkative person, but in order to gain attention and investment from miHoYo, he forced himself to become a social bull.

During the finals of the "New New Entrepreneur" that year, Liu Wei looked a little nervous and occasionally stuttered when he spoke, but he still withstood the judges' doubts and said a lot of heart-warming words that made otaku who love the second dimension:

"Otaku are boys between the ages of 16 and 39...... Men in their thirties also have such an emotional impulse, they have a young heart. ”

"Few people who make cute games are as skilled as us; There are few people who do technology as much as we do. ”

4

"There are always creatures on the earth who dare to face the majesty of the thunder"

However, no matter how Liu Wei defends the otaku who like virtual idols, when he sees three stupid big boys creating a game vision of "saving games and virtual idols", investors either scoff at it or laugh at it.

No way, at that time, ACG culture (generally referring to the second dimension, animation, comics, games) was still a subculture, and the domestic perception of the concept of virtual idols was in its early stages, and later the virtual idol Luo Tianyi, who "played" the world, was just born.

In the face of many investors' suggestions that they hoped that miHoYo would change the characteristics of "otaku like cute beautiful girls" and transform into a popular martial arts game at that time in exchange for financial support, the three young people did not hesitate to refuse.

For them, the establishment of miHoYo is not only to develop a game, but also to reinterpret the two-dimensional culture in their eyes and shape an art world different from Japanese comics.

In fact, miHoYo also faced a crucial choice.

After Cai Haoyu won the "Hemp Ball" competition, he received great attention and invited him to lead the team to work together to develop a browser game called "Bubble Hero".

Because of their outstanding performance, they received an invitation to join the grand one.

At that time, Shanda Games was far more well-known than Tencent today, and many gamers were proud to be able to work in Shanda.

Still, they turned down the offer.

In the most difficult times, several young entrepreneurs can only encourage each other by reading famous quotes. They cheer each other up, "not because they see hope, but because they persevere, they see hope."

This sentence later became a quotation that the three of them often recited in their predicament.

In the face of severe financial pressure, Liu Wei, who has a lively personality, took on the heavy responsibility of financing and roadshows, seeking investment and participating in entrepreneurial competitions, even if he was ridiculed, he did not give up any opportunity.

In 2012, at an entrepreneurship competition held by the Shanghai Science and Technology Entrepreneurship Center, Liu Wei, Cai Haoyu, and Luo Yuhao, who were about to graduate, were finally affirmed.

They got an interest-free loan of 100,000 yuan and a free office space of 50 square meters for half a year, and officially broke into the game to conquer the business road.

Although in the gaming circle at that time, this amount of funds and resources was almost negligible, it had already excited the three of them.

However, the quality of life of the three has not been improved, they still share a 70-square-meter, 3,900 yuan/month old husband's room, while eating Shaxian snacks, Lanzhou ramen and vegetable rice bone broth downstairs, while envying the classmates' salary of 10,000 yuan or 20,000 yuan.

That year, Liu Wei cleared "Wind Journey" two or three times, because he was linked by the plot and the hardships of entrepreneurship, "every time I burst into tears".

In June 2012, miHoYo's fate ushered in a turning point, and Song Tao, CEO of Sky Network, provided them with a dream fund of 1 million yuan.

This was the only external fund since its establishment, which was undoubtedly a relief for miHoYo at that time.

As an otaku who also loves two-dimensional culture, Song Tao was moved by Liu Wei's words when he participated in the roadshow, and he empathized with the persistence of the miHoYo team.

Song Tao's generosity earned him a 15% stake in miHoYo. He probably had no idea what a huge return on this investment would be in the future.

As the largest investor in miHoYo, Song Tao only invested money and did not do anything, not only did not interfere with the team's creation, but also actively provided marketing and operational support.

In December 2012, the miHoYo team launched the first work of the Honkai Impact series on the iOS platform - "Honkai Academy".

Unfortunately, the game received a mediocre response, and the team was once again in trouble because someone used a "cheat" that caused a significant loss.

But while this group of young people hopes to save the world through virtual idols, the real world is still waiting for them to save themselves.

Because entrepreneurship delayed their studies, Cai Haoyu and Luo Yuhao's defenses were postponed for 1 year and 2 years respectively, and Liu Wei chose to suspend his studies.

In the later acknowledgments of the dissertation, Cai Haoyu laughed at himself: "Thank you to my parents for tirelessly telling me to write my dissertation for a year. It can be seen that it is not easy to have a non-mainstream species like me. ”

5

"If you have a heart, day after day, you will improve"

The miHoYo team, which has experienced many failures, began to reflect that it is difficult to stand out from the game circle with strong competitors just for the sake of profit. Only by creating high-quality games and finding a way to shift from the traditional buyout system to in-app purchases can we truly win the hearts and minds of players and create lasting loyalty.

In order to improve the playability and artistry of the game, miHoYo has made significant improvements in visual art and music production, and invited a professional voice actor team to participate in the game's dubbing work.

Cai Haoyu, who is in charge of game development, is even more dedicated, leading his team to develop new works day and night.

Nowadays, in the work area of miHoYo, you will see a lot of different chairs. When the game was being developed, colleagues from different departments were gathered internally to watch the development progress, from the concept model to the dynamic effects, and everyone made suggestions and designs while making adjustments.

miHoYo then customized different chairs to suit the weight, height, and usage scenarios of the internal observation staff, so that everyone could sit more comfortably during discussions.

In January 2014, "Honkai Academy 2" was officially released.

At this time, it was the time when the ACG Culture and Guoman continued to go out of the circle,The miHoYo team seized the opportunity to establish cooperation with the emerging ACG barrage video platform Station B at that time,Adopted a free download+In-app purchase fee model。

It is the understanding of the two-dimensional culture,There is also the operation idea of zero-distance communication with users,The finely crafted "Honkai School Park 2" once launched,It caused the shock of the two-dimensional circle,Fang Cun、Palm fun and other well-known companies in the industry at that time came to apply for their overseas exclusive agency rights。

In December 2014, the revenue of "Honkai Academy 2" was close to 95 million, and the company had nearly 50 employees - miHoYo has changed his life since then.

In 2016, miHoYo continued its efforts and launched Honkai Impact School 3, a game that quickly won the hearts of players with its beautiful graphics and smooth action and fight scenes, and entered the top 10 of the iOS best-selling list in the first week of the open beta.

As of January 31, 2017, Honkai Impact 3 had more than 12 million registered users and more than 500 million turnover.

In less than a year since it was launched, the total revenue of "Honkai Academy 3" has exceeded 1.1 billion yuan, and it has gradually built its own IP industry circle around animation, music and peripheral derivatives.

In many stories that describe miHoYo's entrepreneurship, the success of "Honkai Academy 3" is always like Shuangwen, it seems that miHoYo is willing to spend money on the quality of the game, and then win a round of applause.

In fact, it is precisely miHoYo's unique business ideas that allow this company to always win the hearts of players by surprise.

Because the three founders are all veteran gamers, they are very proficient in all games, from the era of simulators to single-player games, so they know how to learn from them.

The core gameplay of "Honkai Academy 3" is actually inspired by console games such as "Devil May Cry", "Bayonetta", "God of War", "Ninja Dragon Sword and Sword", and complex settings such as appearance skills, QTE skills, and dodge skills are designed.

Don't underestimate these settings, in the context of the game industry at that time, which only knew about slashing with weapons, these quite personalized attack modes were very attractive.

In addition, at that time, I only knew the game animation design of parallel and moving screens, and almost all of miHoYo's pictures used the storyboard language of animation, and through different camera switches, the characters and psychological changes were shaped.

At the same time, the high-quality PV and CG have also triggered a large number of secondary creations among players, further raising the popularity of the game.

What is even more unusual is that miHoYo already had an independent IP department at least during the development of Honkai Impact 3, which was dedicated to coordinating and designing different game peripherals and derivatives.

Liu Wei once admitted at an internal meeting in the game circle that miHoYo is actually not a two-dimensional game company, but a "content game" company, just like American dramas, constantly introducing new plots and settings.

Facts have proved that miHoYo, which chose to be a "content game", is on the right track.

However, the extreme creation of a single product also made miHoYo miss the opportunity to go public.

6

"As long as you believe in your own path, it doesn't matter if the weather is sunny or rainy"

In 2016, miHoYo was persuaded by others to hit the capital market, but it was considered to have a single IP and concentrated risks, and its listing application was rejected.

Although in the eyes of many people, miHoYo, which earns 1-200 million a year by relying on "Honkai Academy 2", is considered a "gold-absorbing physique", but in the game circle, the dependence on a single product itself means a huge business risk.

Fortunately, such setbacks are not worth mentioning compared to the various difficulties encountered by miHoYo before.

In order to further prove his strength and enrich its IP categories, Cai Haoyu persuaded the team to decide to use the profits of "Honkai Academy 3" to invest in the development of new games.

The next game they developed was Genshin Impact, which would later make the gaming world crazy.

It is said that in the early days of the development of Genshin Impact, miHoYo invested as much as 100 million US dollars, which was almost all of miHoYo's profits at that time, which was an extremely risky gamble for any company.

For miHoYo, this is also a new product with "leapfrog quality improvement", because it hopes to create an "open world game" through its own accumulated 3D rendering technology and the development capabilities of the Unity game engine.

The so-called "open world" game, also known as a roaming game, is a type of game level design in which the player can freely roam a virtual world and freely choose when and how to complete the game's tasks.

Due to the high technical difficulty involved, such as modeling every grass and tree, the physical engine, the surface adaptation of body movements, and the treatment of water surface and sunlight are very technically tested, and the development cycle is very long, no game company in China can achieve it.

At that time, only a few major game countries in the world, such as the United States and Japan, had such technical capabilities, and large companies such as Tencent and NetEase, which were not short of technology and funds, only kept a wait-and-see state in this regard.

It can be said that miHoYo is challenging the impossibility of the game world, and it is also challenging its own limits.

miHoYo also proposed that Genshin Impact should be launched on all platforms of PC, Android, iOS, PS, and NS around the world, with multilingual dubbing, combined with a variety of game types, using new original IPs and long-term operation updates, which undoubtedly increases the difficulty of research and development.

What's even more challenging is that the game abandons the original pure Japanese comic elements from the original art design to the scene, and chooses to implant the cultures of different countries and nationalities into the IP and story design of "Genshin Impact", making "Genshin Impact" present multicultural and exotic characteristics, attracting players from all over the world.

The production team of Genshin Impact has increased from a few to about 300 people, but the workload is still overloaded, especially the equipment caused by high-quality graphics is constantly slowing down or even crashing, which almost makes the team desperate.

From June 2017 to May 2019, it was the stage of miHoYo's closed-door production of Genshin Impact, and it was also the busiest period internally.

On June 8, 2019, miHoYo tentatively released the first promotional film of "Genshin Impact" "The Stranger Who Catches the Wind". The exquisite picture quality and rich content immediately shocked the game industry and players from all over the world at home and abroad, attracting great expectations.

The heart that the team had been hanging on finally let go.

7

"It's good to go after it, even if it's a fleeting light"

On September 15, 2020, "Genshin Impact" was officially launched worldwide.

Its beautiful graphics, rich exploration elements, and engaging storyline quickly won the hearts of players around the world. In the first month of its launch, "Genshin Impact" achieved global revenue of $245 million, which is comparable to the revenue of "Honkai Academy 3" in the past two years.

In the following four months, "Genshin Impact" continued to maintain the title of the champion of the game's overseas revenue, occupying the first place in the best-selling list in more than 30 countries and regions around the world, and successfully entered the top 10 best-selling lists in 108 countries and regions around the world.

In six months, Genshin Impact's global revenue exceeded the $1 billion mark, making it one of the most profitable games in the world.

The game has also succeeded in spreading Chinese culture overseas, and the Liyue region in the game is inspired by ancient China, incorporating the natural landscapes of Zhangjiajie, Guilin, and other places to present the beauty of China's landscapes to players around the world.

This integration of cultural elements not only makes domestic players proud, but also allows overseas players to have a deeper understanding of China's natural and cultural landscape.

There is also the music in the game, which selects traditional Chinese opera singing passages, which fully demonstrates the infinite charm of Chinese classical music, and transcends the traditional stereotypes such as "panda" and "kung fu", so that overseas players have the opportunity to get in touch with a richer and more diverse Chinese culture.

"Genshin Impact" has become a huge hit around the world, which is not only the pride of Chinese games going overseas, but also the first time that Chinese culture has gone global in the form of games.

It can be said that miHoYo's success largely comes from its keen insight and continuous exploration of the game market.

From the original "Honkai" series to the later "Genshin Impact", miHoYo has been constantly experimenting with new gameplay and content, focusing on the cultural connotation and artistic expression of the game, and finally the game has become a carrier of cultural exchange and artistic appreciation.

Therefore, miHoYo has not only relied on Genshin Impact to obtain huge economic benefits, but also has been selected as a key enterprise and key project of national cultural export due to its contribution to cultural export, and has been praised and affirmed by CCTV and other official media.

This practice of carefully arranging and transplanting Chinese culture to games later influenced many overseas games such as "Black Myth Wukong", successfully bringing Chinese culture to the global stage and realizing cultural export.

In September 2023, as miHoYo entered a stage of stable development, Cai Haoyu chose to step down as chairman and be replaced by Liu Wei.

miHoYo's explanation for this is that Cai Haoyu will devote more energy to the research and development and application of cutting-edge technology to prepare for the company's next major project; Liu Wei will focus on the management of the company to ensure the efficient and orderly operation of the company.

8

"Before dawn comes, someone has to light up the darkness a little"

Since the development of miHoYo, there are also many problems.

The ubiquitous phenomenon of krypton in the game has long annoyed players; The sequel "Honkai: Star Dome Railway" was launched, and players questioned that miHoYo had lost its ability to innovate; The newly launched "Jeopardy Zero" has run outside the top 100 on the best-selling list; There are also a variety of routines such as bundled sales in the game, customized tracks, etc...... has long made players unable to complain.

In 2022, miHoYo also appeared on the hot search for negative news such as "being cut leeks by financial products......

Even, due to the overly open player environment, after different hobby player groups get together, in addition to insulting each other, they are united to scold miHoYo.

However, with the exposure of miHoYo's investment project, the image of "tech nerds saving the world" has returned, and everything seems to be understandable.

Players who are familiar with miHoYo know that the miHoYo employee handbook has a grand vision:

Construct a virtual world that is more real than reality, solve the contradiction between the limited resources of the earth and the infinite needs of human beings, and ultimately meet the pursuit of a better life for human beings.

In this vision, miHoYo hopes to improve the efficiency of content production from the perspective of technology platforms, promote industrial innovation, and promote the intelligent transformation of all mankind.

This may also be the reason why they frequently research brain-computer interfaces across borders, and have successively invested in rocket, nuclear fusion, AI and XR smart chip companies.

From this point of view, miHoYo's investment philosophy is very similar to Musk's, both hope to benefit society through science and technology, so as to change the world. This is also the biggest difference between miHoYo and other domestic companies that are simply engaged in game development.

Therefore, after learning about these investment maps, miHoYo players will be pleased to say: "I know where my krypton gold has gone."

Even, in the eyes of many miHoYo players, miHoYo is "to optimize the redistribution of social resources through game recharge, and use players' krypton money for advanced technology research and development". This also means that it is not only the three founders of miHoYo who are saving the world, but also the kryptonite himself every day.

It may be hard for those who have never been exposed to the second dimension to believe that many of the two-dimensional players of miHoYo are not little Loli or "fat house" who don't know anything, they actually have a lofty sense of mission, are full of feelings for the world, and are eager to meet or act as heroes to save the world.

Regardless of whether miHoYo's investment in the nuclear fusion project is questioned about saving electricity bills, or getting rich profits in the next technological outlet, in the eyes of the two-dimensional otaku, these are all miHoYo using technology to save the world, as sacred as the land of light of the M78 nebula.

In this regard, few people laugh at miHoYo for being unrealistic, after all, their whimsical goals in the past have been accomplished one by one.

In the '50s, Lev Artsimovich, a Soviet nuclear physicist scientist who developed the tokamak device, said, "When society needs fusion technology, nuclear fusion can make it happen." ”

Perhaps, when our world needs someone to use technology to change, miHoYo is really working hard for this.

In the eyes of many peers, miHoYo always has an unruly "youthful spirit", naturally subversive and rebellious, which is extremely rare and precious in this era.

This is why miHoYo's Shanghai headquarters is now not only visited by countless peers, but also a place of pilgrimage for countless young people who love ACG.

Because they know that different stories are brewing in each era, and under the pressure, some people are frightened, some people are lazy, but as Wendy in "Genshin Impact" said:

"The direction of the wind will change, and one day it will blow to a brighter place."

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