On January 7, Beijing time, NVIDIA founder and CEO Jensen Huang wore a new Tom Ford jacket worth $65,000 at the CES show in Las Vegas, bringing many surprises to game and AI developers, and also threw out a blockbuster view: AI Agent is expected to become the next robotics industry, opening up trillions of dollars of new opportunities.

The 50 series graphics card presses the array, opening the ceiling of AI imagination

A total of four RTX 50 series desktop graphics cards were launched this time, namely RTX 5090, RTX 5080, RTX 5070 Ti and RTX 5070, priced at $1999 (about 14651 yuan), 999 US dollars (about 7322 yuan), 749 US dollars (about 5490 yuan) and 549 US dollars (about 4023 yuan).

Among them, the RTX 5070 has the same performance as the previous RTX 4090, which cost $1,599, but the price is equivalent to a 1/3 price cut. The RTX 5090 D is a Chinese mainland special edition with a starting price of 16,499 yuan, which will be officially released in the Chinese mainland market on January 30 alongside the RTX 5080, while the RTX 5070 Ti and RTX 5070 will be available in February.

The RTX 50 Series graphics cards are built on the next-generation Blackwell architecture and bring significant hardware upgrades, including PCIe 5.0 connectivity, GDDR7 memory, DisplayPort 2.1a, and 16-pin power connectors across the lineup. In addition, DLSS 4 is exclusive to DLSS 4, which can increase frame rates by up to 8x compared to traditional power rendering with the graphics card's enhanced AI capabilities, such as the RTX 5090 graphics card, which can achieve 4K 240FPS full ray tracing with DLSS 4.

The high-end RTX 5090 has 92 billion transistors, delivering 3,400 TOPS of computing power and 4,000 AI TOPS of performance. Also unveiled at the event, NVLink72, the latest key interconnect technology in the Blackwell architecture, features 72 Blackwell GPUs with 1.4 ExaFLOPS TE FP4 compute power and 2,592 Grace CPU cores.

Productivity has increased, opening up a new situation in the gaming industry

In order to take full advantage of the performance advantages of RTX 50 series graphics cards, game developers may optimize and update existing games, or pay more attention to adapting and cooperating with NVIDIA graphics cards in the development process of new games, which will help improve the performance of games on NVIDIA graphics card platforms, and may also drive the entire gaming industry to optimize and improve hardware performance.

The powerful AI computing power of graphics cards and the application of related AI technologies will bring new development opportunities for AI in games. Game developers can use these technologies to achieve smarter character behavior, more accurate game difficulty adjustment, and more personalized game experience, such as real-time voice interaction in games through AI, intelligent NPCs, and other features to further improve the fun and playability of games.

High-quality game graphics and a smooth gaming experience are essential for live gaming and esports events. The introduction of RTX 50 Series graphics cards will provide streamers and esports players with better hardware support, enabling them to showcase better gaming content in streams and competitions, thereby attracting more viewers and sponsors, and further driving the growth of live gaming and esports.

Ai Agent may bring the game to the next generation, and South Korea has already taken action

The event showcased Agentic AI, with its "Teat-Time Scaling" feature, support for calculators, web search, semantic search, SQL search, and other tools, as well as the ability to generate podcasts, demonstrating the potential of AI as an intelligent agent. This AI agent breaks the boundaries of traditional AI, no longer passively executing instructions, but can actively understand tasks, plan actions, and call resources, just like a smart assistant.

NVIDIA has invested a lot in the research and development of AI Agent, and its computing chips provide computing support for AI Agent, and cooperate with data training and algorithm optimization to improve its intelligence level. Huang said the unstoppable rise of AI agents will reshape the industrial landscape, replacing some traditional robot functions in manufacturing, logistics, home services and other fields, expanding the application space.

Industry experts agree that with the improvement of AI Agent technology, ecological construction, and cost optimization, its commercialization will accelerate, and it is expected to grow into an emerging force similar to the scale of today's robot industry in the next 5-10 years, attracting capital, giving birth to enterprises, and opening up a new track for global economic growth, which is worth looking forward to.

In terms of gameplay, AI Agents can drive intelligent NPCs (non-player characters) to leap forward. Traditional NPCs have a single-dimensional behavior pattern, while NPCs empowered by AI agents can make complex and reasonable reactions in real time based on game scenarios and player actions. In role-playing games, they can choose their own strategy, or work together, or skillfully maneuver like a real player, greatly improving the interactivity and realism of the game, and immersing players in the game.

In the future, AI Agent may reshape the game industry ecology and realize the real "Westworld". According to South Korean media reports, NVIDIA introduced CPC through Krafton's life simulation "Enjoy". CPC refers to a character created based on NVIDIA's digital human creation technology "NVIDIA Ace" to interact and communicate freely with users. Unlike existing NPCs, which only follow the developer's pre-set actions and respond based on fingerprints, SLM (SLM) on game-specific devices can recognize situations like humans and respond flexibly.

These characters, known as "Smart ZOi" in Enjoy, don't behave like the parrots the developers coded, but instead act on their own by analyzing their surroundings based on SLM. In addition, the world of Enjoy is expected to become very dynamic, as NPCs act like real people, such as giving directions to lost people, showing interest, taking pictures, and so on.

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