1. The current situation of the game industry

The gaming industry is booming, with a steady and growing market demand that has become an important way for people to enjoy. Games come in a variety of formats and across a variety of platforms to entertain and relax, while also nurturing thinking, reflexes and teamwork.

Currently, the gaming industry market is growing strongly. According to a report released by market research agency DFC Intelligence, the video game industry will usher in a strong rebound in 2025, becoming a new starting point, and it is expected to enter a new growth period of "substantial growth".。 Taking the Chinese game market in October 2024 as an example, the market revenue in that month reached 29.083 billion yuan, a year-on-year increase of 14.40%. Among them, the actual sales revenue of the mobile game market was 22.110 billion yuan, a year-on-year increase of 17.07%; The actual sales revenue of the terminal game market was 5.585 billion yuan, a year-on-year decrease of 0.73%, but the overall market still maintained a growth trend. The actual sales revenue of China's self-developed games in overseas markets also achieved significant growth, with a year-on-year increase of 29.42%.

In recent years, a number of high-quality game products such as "Black Myth: Wukong" have emerged, which have not only been highly praised by the mainstream media, but also driven the commercial transformation of the market and strengthened the concept of high-quality development in the game industry. At the same time, the game industry has also received strong policy support, with clear policy signals and further efforts in domestic stable growth policies, providing a good external environment for the development of the game industry.

2. Three growth points of the game industry in 2025

1. Creativity Supply: Stimulate innovation vitality

In an increasingly competitive gaming market, creativity is key to standing out. On the one hand, it is very important to explore novel and unique game design concepts, such as the "Youchuang Cup Mini Game Creative Competition" held by Tencent Advertising to stimulate young people's creativity and inject new blood into the industry. On the other hand, with the help of AIGC and other technologies, the production efficiency of creative materials will be improved, the visual and gameplay of games will be innovated, the diverse needs of players will be met, and the overall quality and attractiveness of the game industry will be improved.

2. Path expansion: multi-channel issuance and hybrid monetization

First, multi-market and multi-terminal distribution, such as the combination of PC and App, App and mini games, and simultaneous distribution in domestic and overseas markets, effectively expand the coverage and profitability of games, such as "Honor of Kings" attracts a large number of users through multi-terminal distribution. The second is the transformation of IAP Mini Games to hybrid monetization, with a high commercialization penetration rate, which can cover a wider range of user groups, improve the paid retention rate, bring more revenue sources to game manufacturers, and achieve sustainable development, with the number of hybrid mini game products and advertising consumption increasing by more than 100% in 2023 and 2024.

3. Marketing growth: Emerging channels are linked to IP

Tencent Advertising's traffic ecosystem provides abundant traffic for games, and the growth of WeChat video accounts, Mini Programs, and PC users drives the growth of the Mini Game ecosystem. This provides a wide range of room for game marketing, and manufacturers can attract more users through these platforms.

In terms of content ecology, Tencent has strong resources. You can leverage the player's interaction ability through the whole line of "graphic + short video + long video + live broadcast + AR + offline", and you can rely on the resources of "novel x film and television drama x variety show x music x animation" to enhance brand influence through adaptation/licensing/linkage. After the development of short video content on Channels, it will also build a complete content territory and become a new blue ocean for game marketing.

In short, with the continuous stimulation of creative supply, the continuous deepening of path expansion, and the active promotion of marketing growth, the game industry is expected to usher in a new peak of development in 2025. It will present a more diversified and prosperous appearance, attract more new players, and create new market opportunities.

3. The reason why the game industry is suitable for young people to pursue their dreams

1. The industry has broad prospects for development, and will continue to maintain a growth trend in the next few years, showing a trend of diversification and internationalization.

The gaming industry has a lot to offer in the coming years. As technology continues to advance and consumer demand continues to grow, the gaming industry will continue to grow strongly. According to a report by market research firm DFC Intelligence, the video game industry will usher in a strong rebound in 2025 and enter a new period of growth. At the same time, the gaming industry is also showing a trend of diversification, in addition to traditional video games and mobile games, more new game forms and platforms will emerge, such as cloud games, VR games, etc. In addition, the internationalization of the game industry is becoming more and more obvious, and China's self-developed game products will continue to expand overseas markets and enhance their international influence.

2. Technological innovation brings more development opportunities, such as the application of new technologies such as VR and AR to provide players with immersive experiences.

Technological innovation is an important driving force for the development of the game industry. New technologies such as VR and AR are becoming more and more widely used in games, providing players with a more immersive gaming experience. For example, in Tencent Advertising's technology ecosystem, new advertising and AIGC technology have improved the productivity of advertising creativity, while also bringing more development opportunities to game manufacturers. In the future, with the continuous advancement of technology, the game industry will continue to innovate and bring more surprises and experiences to players.

3. Focus on user experience and personalized services, and young people can better meet user needs through big data analysis, artificial intelligence and other technical means.

The gaming industry has a strong focus on user experience and personalized service. Through big data analysis, artificial intelligence and other technical means, game companies can better understand user needs and provide more accurate services. Young people are innovative and have a keen eye for new technologies, and are better able to use these technologies to provide users with a better gaming experience and personalized services. For example, in the marketing of games, you can leverage the player's interaction ability through the whole line of "graphic + short video + long video + live broadcast + AR + offline", and you can rely on the resources of "novel x film and television drama x variety show x music x anime" to enhance brand influence through adaptation/licensing/linkage.

4. Changing competitive landscapes bring dynamism and innovation momentum, with emerging markets and emerging companies rising to provide more opportunities for young people.

The competitive landscape of the gaming industry is constantly changing, and the rise of emerging markets and emerging companies is providing more opportunities for young people. With the development of the industry, products with a single long board, a team with a single ability, and a distribution strategy with a single style of play will face greater risks. Therefore, game manufacturers need to focus on improving their comprehensive capabilities and mobilize market resources to build a position with "ecological influence". Young people have an innovative spirit and entrepreneurial enthusiasm, and they can play to their strengths in emerging markets and emerging companies, bringing more vitality and innovation to the game industry. For example, path expansion strategies such as multi-market and multi-terminal publishing and IAP mini games to hybrid monetization have brought new development opportunities for game manufacturers, as well as more employment and entrepreneurship opportunities for young people.

The three major growth points of the game industry in 2025 highlight the opportunities. It is the right time for young people who are interested in this to enter the industry. To help you seize the opportunities you have ever dreamed of, we have launched professional courses in game development and design, which keep up with industry trends, covering cutting-edge technologies and practical skills, so that you can quickly improve and gain a firm foothold in the booming game industry and start a wonderful career.

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