At the recently concluded The Game Awards (TGA), Black Myth: Wukong won two awards for Best Action Game and Voice of the Gamer, quickly becoming the focus of heated discussions among gamers around the world in 2024. Inspired by the classic Chinese literature Journey to the West, with its beautiful graphics, deep story, and fluid action design, this work not only showcases the innovative strength of China's gaming industry, but also breaks the hardware limitations with the help of cloud gaming technology, attracting a large number of non-console users and gaining a wide range of experiences on multiple platforms such as in-vehicle systems, TVs, and projectors. This phenomenon not only expands the audience of the game, but also allows more players to feel the charm of high-quality cloud gaming.

As a leading cloud gaming service platform in China, Migu Kuaiyou has successfully introduced Black Myth: Wukong into the family living room and travel scene through deep technical accumulation and extensive industry cooperation. The game's success is not only a triumph for traditional console gaming, but also an important milestone in the development of cloud gaming technology. Taking this opportunity, Migu Kuaiyou not only demonstrated its unique advantages in building a "dual-featured" game distribution platform, but also demonstrated its forward-looking exploration of future entertainment models.

01

A new home for family entertainment

Cloud gaming makes big-screen gaming more immersive

As consumer demand for high-quality entertainment content grows, home entertainment centers are rapidly shifting to large-screen experiences, and video games are becoming increasingly popular as an emerging form of home entertainment. However, in China, this trend has not yet been fully popularized due to the limited choice of console games on TV platforms. The rise of cloud gaming has changed this situation, not only expanding the range of game options, but also breaking through hardware limitations, allowing ordinary users to play triple-A masterpieces on the big TV screen without owning a game console, and enjoy an ultra-high-definition cloud gaming experience.

Taking "Black Myth: Wukong" as an example, once the game was launched, Migu Kuaiyou worked with partner TV manufacturers to successfully introduce the game into the home TV screen in the form of cloud games, bringing users an unprecedented visual feast. Within a week of its launch, major TV manufacturers launched on-screen advertisements to recommend the game, attracting a large number of fans and demonstrating the strong appeal of cloud gaming.

Cloud gaming not only provides a new way for TV manufacturers to attract and retain users by introducing high-quality gaming content, but also breathes new life into the TV industry. In the face of the pressure of revenue growth in the TV industry, Migu Kuaiyou has already laid out in advance and explored an effective path for the distribution of high-quality content. It is understood that Migu Kuaiyou has built cloud game channels with mainstream brands such as Hisense, TCL, and Konka, and the scale of cooperation ranks first in the industry; It has also created cloud gaming zones with more than 10 well-known brands such as Xiaomi, Skyworth, and Huawei, which has greatly enriched the content of the platform. In order to ensure the best gaming experience, Migu Kuaiyou has deeply researched the adaptation scheme of the remote control, and optimized and upgraded the control for the current popular games.

In addition, Migu Kuaiyou integrated multiple resources, carefully planned an efficient intermodal transportation strategy, launched joint activities, and combined online precision advertising and offline interactive experience to build a comprehensive publicity system. Through continuous innovation and development, Migu Kuaiyou has not only opened up new growth points for itself, but also stimulated new momentum for the entire TV industry and promoted the prosperity and development of the cloud gaming ecosystem.

02

A new scene for mobile entertainment

Cloud gaming refreshes the new experience of in-car gaming

Cloud gaming not only allows users to smoothly control triple-A masterpieces on TV, but also creates a "private mobile game hall" for car owners in the intelligent cockpit, creating a new scene and experience of high-quality games, marking an important turning point in in-car entertainment.

With the rapid development of the new energy vehicle market, in-vehicle entertainment systems have become a key selling point for brands to compete. Consumer demand for personalized and immersive in-car entertainment experiences is growing, especially on long drives, and a rich and easy-to-use library of games is even more important.

In the face of this demand, major car companies have increased their investment in in-vehicle entertainment systems to provide a more personalized entertainment experience. Migu Kuaiyou deeply understands the unique needs of the in-vehicle environment, optimizes the screen layout (including horizontal and vertical screen adaptation) for different vehicle models, and upgrades the interaction mode suitable for in-car games. The platform realizes the seamless switching of operating systems such as Hongmeng, Android, and Flyme, and introduces the NetEase Game SDK to expand the game library. In addition, Migu Kuaiyou has opened up the middle and back-end service capabilities and built an in-vehicle cloud gaming platform that is compatible with the latest Android 14 version, flexible operation, and convenient management.

Up to now, Migu Kuaiyou's in-vehicle cloud gaming solutions have covered more than 20 car brands and more than 60 models such as GAC, BYD, and Changan, serving more than 1.5 million vehicles. These vehicles not only support hardcore games such as Black Myth: Wukong and The King of Fighters, but also provide a wealth of puzzle casual games and multi-screen interactive games to ensure that they can meet the diverse entertainment needs of different players.

03

Setting the standard for technology

Consolidate the foundation for the healthy development of cloud gaming

The reason why triple-A masterpieces such as "Black Myth: Wukong" have won praise from users in TV and in-car scenarios is due to the high-quality experience provided by cloud gaming technology. Through continuous innovation in the field of cloud technology, Migu Kuaiyou has accumulated profound technical strength.

In September this year, at the plenary meeting of the Ninth Study Group of the International Telecommunication Union (ITU-T SG9) held in Tokyo, Japan, two key international standards jointly submitted by China Mobile Migu and the Academy of Radio and Television Science - "Cloud Game Service Platform Architecture" and "Cloud Game Intelligent Terminal Capability Framework Requirements" - were successfully approved, marking that Migu Kuaiyou has made important progress in standardization construction.

These two standards not only set a global unified technical specification to ensure that smart terminals from different manufacturers can seamlessly connect with a variety of cloud gaming platforms, but also clearly stipulate the technical specifications of smart terminals and their interaction capabilities with cloud gaming services, covering display, computing and storage, device access, information interaction, external interfaces and sound effects, etc., to ensure that users can enjoy a smooth and consistent gaming experience no matter what kind of terminal they use.

epilogue

From home screens to in-car entertainment, cloud gaming showcases its diverse application scenarios. Relying on its content, channels and technological advantages, Migu Kuaiyou continues to innovate its game distribution model, help partners expand the market, and bring users a higher quality cloud gaming experience. In the future, with the application of emerging technologies such as AI, cloud gaming platforms represented by Migu Kuaiyou will give birth to more innovative scenarios and cutting-edge gameplay, which is full of expectations.

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