In recent years, Chinese users have felt the joy of playing games through mobile phones, which has reopened the Chinese game market, and it may be time to continue to expand.

Reading Entertainment | yiqiduyu

Text | Garlic jelly corner

With the joke of players "Jeopardy is open", miHoYo's mobile game "Jeopardy Zero" has been updated to version 1.4, which has both version update pre-registration rewards and update warm-up slow live broadcast, and version 1.4 is indeed very much like the game server.

"Jeopardy Zero" official will have such an arrangement setting,A big reason comes from the negative feedback received from a large number of player users after the game was first launched,Mi family with the same development、Dragging grid gameplay、Simple combat difficulty, etc., have accumulated player dissatisfaction,Network data statistics,"Jeopardy Zero" The community popularity on the first day of the public beta was about 290w,Two weeks later, this number dropped to 27w,The price of account transactions has also dropped significantly,It can be said that "Jeopardy Zero" has not received many preferential treatment from users because of the Mijia signboard, The decline in game popularity and user loss are more obvious.

Therefore, after receiving feedback from players, the production team of "Jeopardy Zero" has been engaged in adjusting and optimizing the game, and each version is solving some of the problems raised by players, and even specially produced a player dialogue video to express the production team's firmness in adjusting the game, and promised to make enough changes after a few minor versions, which is why the 1.4 version is like a server.

On the day of the update on December 18th, the game also rushed to the top of the best-selling iOS game list, which proves to a certain extent that the game has regained the goodwill of users, which is what "Jeopardy Zero" and even miHoYo need most at the moment - to expand new users and gain recognition.

It is not easy for relatively niche action games to attract the likes of the mass market, especially the production of new teams within the company, but miHoYo still invested enough resources for "Jeopardy Zero", which shows that the company also hopes to expand the Mijia user circle through "Jeopardy Zero", and try to enrich its game types and user types.

And such a motivation is not only in miHoYo company, "Infinite Warmth" launched some time ago is similar, has been a female-oriented paperfold to add a big world gameplay to the dress-up game, and "Ark of Tomorrow: The End", which is about to be tested for the second time, tried a 3D real-time strategy RPG with a strong industrial system construction. It should be said that the game upstarts who have gained a foothold in the market with the help of the second dimension are beginning to expand new development horizons through various ways.

1

There are always bumps in the road to breakthrough

Before the official public beta of "Jeopardy Zero", in fact, some industry insiders, including veteran gamers, understood that what this game was going to face was likely to be a situation that was not pleasing to both sides.

Compared with miHoYo's "Genshin Impact" and "Honkai: Star Dome Railway", the core users of "Jeopardy Zero" are a relatively small market, and it is likely that miHoYo does not believe that miHoYo can do a good job in action games, and at the same time, action games also have a low overlap with the relatively casual user base of Mijia users, even if the game greatly reduces the difficulty of operation in terms of action elements, it is difficult to attract and retain miHoYo's original users with the core gameplay of action.

However, "Jeopardy Zero" was still launched with apprehension, and it did receive many bad reviews, and on the day of the game's open beta, "boredom" rushed to the hot search on Weibo, which was a blow to the production team and miHoYo. However, for long-term operation games, there is still hope for follow-up operations to reverse the market's attitude, such as "Back to the Future: 1999", which was gradually optimized and adjusted in the feedback of users, and achieved a reverse rise in download popularity and turnover after a few minor versions.

"Jeopardy Zero" also insists on amplifying the gameplay of action games, while carefully judging how to solve various problems raised by players, such as the grid-walking gameplay that is alleged to disrupt the rhythm of the battle no longer appears in the main plot, but through a separate grid-walking activity to satisfy users who love this gameplay, and then there is the problem that the characters drawn by the player can only be used in the battle scene, and the game is adjusted to allow players to operate all the characters they have in each non-combat map. Even in version 1.4, the character Hoshimi, who has always been the most popular among players, has been launched, and this character has a low difficulty to operate and a high game value, which is enough to make new players feel the cool combat gameplay.

In a way, "Jeopardy Zero", which has been in operation for half a year, is one step closer to what was originally expected, constantly balancing the fun of action game users and non-action game users, which can not only allow hardcore players who are not Mi audiences to delve into the painful combat in the difficult tower climbing mode, but also allow users who have a certain curiosity about action games to easily get started and feel the fun of combat.

However, from a rational point of view, it is difficult for "Jeopardy Zero" to become a hit because of all kinds of sincere adjustments and communication, but this attempt at least did not end in complete failure, and the popularity and turnover results of version 1.4 may also give miHoYo the confidence to continue to expand its user base.

On the other side, "Infinite Warmth" has taken a different path in the direction of expansion. The results on the first day of the game's open beta were not ideal, and it encountered a large number of negative user reviews, which were mainly reflected in poor optimization and high jumping difficulty, but the interesting thing is that after the first wave of dissatisfied feedback from players, it was followed by the rise of the voice of "macho man must play". On the terminal game side, although "Infinite Warmth" still has optimization problems, it is much better than the mobile terminal, and the map design with a certain depth and novelty has made many single-player male players give praise and say "top".

The reason for this two-level division of player evaluation actually comes from the "ambition" of the core gameplay of "Infinite Warmth", and in our opinion, "Infinite Warmth" wants to break the stereotype that dress-up games are not just for girls.

The variety of costumes to change into, as well as the exploration-driven map design and platforming gameplay are completely innovative in itself. Especially in the big world platform jumping gameplay outside of dressing, Papergames invited the producer of "The Legend of Zelda" and his team to ensure the quality of this gameplay, but the poor optimization of the mobile terminal makes it difficult for most of the original users who do not have PC equipment to have a good game experience, especially at the level of dressing up and taking pictures, which leads to a large number of warm mothers being angry.

We believe that if there are no problems in optimization, "Infinite Nuan Nuan" is likely to really subvert many people's inherent perception of Nuan Nuan's IP, after all, "Infinite Nuan Nuan" has given a level that exceeds most of the current big world second games in the design of the big world map, and it can also be seen from the internal letter of Paperfold CEIO Yao Runhao that the game's domestic PC turnover contribution accounts for more than 50%, which proves to a certain extent that it has been recognized by non-mobile gamer users. The choice of publicity is not down-to-earth enough, so that the current "Infinite Nuan Nuan" has fallen into the result that is not welcomed by Nuan Nuan IP users.

Maybe it will be possible to wait until Papergames can solve the technical problems, optimize both mobile and PC ends, and keep high-quality content updated, so as to win the recognition of basic disk users again.

Looking at it this way, this year's novice games have begun to expand their respective user markets, especially looking at the PC player group, and this trend will probably not only stay in the field of secondary games.

2

Look to the bigger gaming market

The explosion of China's game market is undoubtedly due to the contribution of mobile games, which has led to the fact that for a long time, the game market has also been referred to as the mobile game market, but the various trends in the past year may be said to be the time to look at the larger game market.

The first is the popularity of Black Myth: Wukong, a pure PC, console-side game that proves that the market that has been neglected in the past few years has enough development potential, even if the success of Black Myth is irreproducible, but it provides a reference that the Chinese game market is not only mobile games, but also for real players, games are only good and bad, not mobile games.

Secondly, looking back on the popular mobile games in recent years, the success of "Genshin Impact" lies in the good integration of the open-world gameplay in the stand-alone game and the mobile game mode, which brings enough freshness to mobile game users, while "Honor of Kings" successfully translates the MOBA gameplay to the mobile terminal, which is suitable for the type of fragmented time game and social collision to play a new chemical reaction; A series of female-oriented games are also mobile game adaptations of the Japanese-style B game model, and the paper people are more in love because of the closer mobile phone screen; "Against the Cold" is also a lightweight MMORPG into the mobile phone, so that a new group of young people can feel the charm of social online games......

It can be said that every popular mobile game is a game type that has been adjusted and innovated on the mobile terminal, so that Chinese users can feel the joy of playing games through the channel of mobile phones, which has reopened the road to the Chinese game market.

Through these years of projects, in fact, domestic game manufacturers have accumulated a lot of production strength and capital reserves, and further development of the user market is also a common development goal, so many new games this year have shown a trend of attracting non-casual mobile users, and the public beta "Zhuxian World" in two days is a pure PC new game of Perfect World, which also makes us feel the development momentum of the game industry in a healthy and active exploration.

Looking back on this year's game market, compared to winning the market with a certain game on a certain track, perhaps the industry's development vision of the entire Chinese game market is more worth remembering.

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