Text/Thomas's Skull

I used to be confident that I would never get into League of Legends: Genting Game or Golden Shovel Battle, from any angle.

I was addicted to auto chess a long time ago, and I think I understand the trick of this game - nothing more than praying for the dealer's favor in a combination of almost infinite probabilities;

And my work is about writing, and input is the premise of output. A creator with aspirations should be exposed to more content, how can he let himself go in a gameplay game with no end?

But people are not as good as heaven...... Three months ago, my wife went into the pit of "The Battle of the Golden Shovel", and then pulled me into the pit. In the days that followed, my whole body was occupied by primitive chess games, and the progress of the second game at hand lagged behind more and more. In the case of thinking that I could see through everything, I still ushered in the most worrying, regretful, and heartbreaking ending.

Anyone who understands the golden shovel knows how deep the doorway behind this is

In 2022, I asked Su Panhui, the publisher of League of Legends and Golden Shovel Battle, who is the target user for such a complex and difficult game? He said that it is IP users, strategy users, and users who already have a core tendency, because game users in the entire market are becoming more and more hardcore and mature.

At the time, I thought it was a bit abstract, but when I saw the game novice next to me (who had fallen to his death 50 times in a row in "It Takes Two"), opened Xiaohongshu, and awkwardly placed chess pieces and synthesized equipment in front of a stream of chess games, I finally understood the meaning of this sentence. By the way, many female players are quite active in Xiaohongshu, and some heroes are rated as "must-play for female shovels" because of their good looks. This also proves that the so-called hardcore strategy is not exclusive to middle-aged men.

I learned a lot from the strategy of the women's champion

What's more, my wife was even willing to make a special trip to watch the League of Legends: Genting Game Macau Open. Although the most important itinerary is not to watch the game, but to take a photo with Jinx and Mel's Coser, go to the Parisian Garden to play interactive games, watch various fat dragons, and win stickers...... But for a player who hasn't played League of Legends before, this outrageous enthusiasm is a miracle.

Swipe left and right to browse through the images

It must be admitted that as Genting's second Global Open Event, there are many details in the venue that have room for optimization. For example, because the information density of the game is too large, and the live screen is a little small and low, it is difficult for the audience to accurately capture every detail. But the content of the competition is really exciting, and many of the players have put together a lineup that is comparable to that of entertainment anchors, not to mention their outrageous hand speed.

Finish the card draw within 10 seconds

And because the venue is not large, the players, commentators, and game teams are all close to ordinary players. When you see the players playing wonderful operations, and see the players in the CN region "pass away" to win the championship, the audience applauds and cheers, which will make everyone feel that what they like is also liked by other real people; The joy of creators and consumers is no different in nature.

You can swipe left and right to view the images

Why is Genting/Shovel able to break through the circle, attract more people, and even capture players like me who are confident that they will never fall into the pit through social communication?

The reason is simple: because it's so fun. In a game that doesn't overemphasize the operation, it almost takes "multi-dimensional combinations affected by probability to create ultra-high variance" to the extreme.

Compared to the original prototype of Auto Chess, it added a lot of mechanical innovations. There can be three buffs for one out of three in each round; You can add a Bond Career Crest to any piece; Powerful and special artifact equipment; One pawn and equipment grab per stage; A mutation unique to the Battle of the Two Cities version, which allows a single piece to gain a powerful buff; and the 6-mana chess pieces that have just been launched recently, with a lower probability, but more powerful and specialized functions......

Swipe left and right to browse through the images

The 6-fee pawn Mel allows the player to have an undefeated golden body

Gold, XP, Bonds, Equipment, Star Upgrade, Buffs...... This series of elements not only fills up the game for about 40 minutes, but also gives it a fun similar to that of a meat pigeon. In the game, players should play with their opponents on the basis of existing resources and luck, while thinking about how to match the most profitable combinations; Outside of the game, you'll also explore, learn, and share the best combinations from each version, and enjoy the highlights of other players' perfect combos, and keep chasing them in new games.

At the same time, each season of Genting/Golden Shovel has a completely different set of chess pieces, bonds, and corresponding art resources. This makes the gameplay a kind of content that is updated significantly on a regular basis, and solves the problem of only making minor repairs on top of the original design.

For more design details about Genting Game and Golden Shovel, let's leave it to a more in-depth analysis article in the future. In short, Riot, which is good at gameplay polishing and category evolution, and Tencent, which is good at operating evergreen games, have raised "Golden Shovel Battle" to today's height little by little. At the Macau Open, Geoff, executive producer of Genting Game, also announced that the total number of players in the Genting Game series exceeded 300 million.

Recently, "The Battle of the Golden Shovel" has become the top 2 best-seller again

What's more subtle is that with the pry of gameplay rather than just content, more users have begun to understand the IP of "League of Legends". For example, at the Open Tournament, I tried out their new physical TCG Rune Battlefield, brought back a test card pack, and pulled my colleagues to play a round. I may still not be able to play LOL, but I've been able to recognize a lot of heroes and name their characteristics.

At the end of the article, if you want to ask me, is it really fruitless for three months to enter the pit gold shovel? Of course, that's not it, after all, there are endless regrets, at least I have summed up three insights:

1. Treat users as novices and try to lower the threshold infinitely, which is indeed easy to gain customers. But even if you reduce the length of a single round from 40 minutes to 10-20 minutes, you're hardly going to be the biggest winner if the core isn't fun enough. It's not just auto-chess that can prove this;

2. Many young users like ACG, but young users don't just like ACG, they can accept everything interesting. The boundaries between content-based users and play-based users are becoming blurred, and even once they play too many games of a certain type, users are more likely to switch to the other end.

3. Mort, TFT's design director, said in an interview with the competition that the goal of their design is first of all "what is the most fun". Yes, the industry goes up and down, going round and round, and the popular keywords are constantly changing. But fun is always the most essential and important thing in the game.

That's all for now. In order to forget that tormenting remorse, I was ready to start another round of Golden Shovel.

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com