In 2024, the most joke-telling show was born, and it is the TGA, known as the "Oscar of the gaming industry".

Last week, the TGA announced at the awards ceremony that the little robot beat Black Myth Goku and Final Fantasy VII.: Rebirth as the Game of the Year.

Many people who don't play games don't understand the jokes, and the most vivid analogy is: Sanying vs. Lu Bu, and in the end Ma won.

As soon as this result came out, the TGA became the "global public enemy" of the game circle and was scolded for the pheasant award.

After all, no one thought that TGA didn't want to offend Chinese players, nor did it want to offend European and American media, and finally decided to offend all players.

In their eyes, "Cosmic Robot" is just a 4399 mini-game, and the sales volume is only more than 70,000, and it has won countless triple-A masterpieces.

In fact, this is not the first time that 4399 Mini Games have won the Grand Prize, and the 2024 Google Play announced that the "Best Casual Game of the Year" is 4399's "Legend of the Mushroom Brave".

In everyone's impression, 4399 has long become the tears of the times and disappeared into the corner of the Internet. As everyone knows, the originator of this small game not only did not go out of business, but lived a more nourishing life than Tencent and NetEase.

The game "Legend of the Mushroom Brave" alone has earned 3 billion a year overseas. In March this year, the revenue even crushed the explosive models of miHoYo and Tencent.

From 2019 to 2023, 4399 has been shortlisted in the "Top 30 Chinese Manufacturers in Overseas Revenue" for five consecutive years, keeping pace with the top manufacturers.

From "abandoned by the times" to "going to sea to make a lot of money", what has 4399 experienced?

The "childhood dark web" that disappeared for 5 years,

Spending 600 million to buy a house exploded

There are always people who forget their bank card passwords, but no one forgets the URL of 4399. After all, this string of numbers is the game enlightenment of countless post-80s and 90s.

But the popularity of 4399 has disappeared from the Internet for 5 years, and the most moving news has been all negative. For example, he was sued by NetEase, Blizzard and other companies for plagiarism and fined tens of millions.

Especially with Flash being killed by Jobs and blocked by Window, the road of 4399 mini games has also come to an end, and it has fallen to the bottom of the game contempt chain.

Now when you open the 4399 web page, you will see the earthy interface of more than ten years ago, and many classic games are still there, but they are quite difficult to play.

Click on a mini-game casually, first log in through an account on another platform, and then jump to the H5 interface after real-name authentication. If you want to play on your mobile phone, you also need to scan the code to download the 4399 game box.

According to the statistics ranking of the APPPC official website, the number of visitors per million people of 4399 mini games is 11898, compared with 400 million users at the peak, it can be called the originator of the worst game.

No one expected that after being abandoned by users and falling to the bottom, 4399 actually staged a "Niu Hulu". 4399".

This year's double 11,4399 crazy chop 600 million to buy land and build buildings in Guangzhou Financial City, where every inch of land is valuable.

Many people don't know that 4399 has set up a global headquarters here, in addition to paying 600 million land fees, it also promises to achieve an annual revenue of no less than 4.5 billion and an annual tax payment of no less than 150 million by 2028.

4399 dared to sign this agreement, and its confidence stemmed from the new territory it grabbed to save the country: the overseas market.

2019 is the darkest moment for 4399 in China, but it is the year of its turnaround in the overseas market.

This year, 4399 launched a game "Miracle Sword" in South Korea, and just like its name, it worked wonders for 4399.

Within one month of its launch, this game topped the list of Korean mobile games.

In 2021, with a turnover of 1.16 billion yuan, this game won the first place in the overseas revenue list of Korean mobile games, and even "Genshin Impact" was trampled under its feet.

In the five years since its launch, "Miracle Sword" has continued to serve as a fortune tree for 4399, bringing a total of 4.2 billion yuan in revenue by the end of 2023.

The outbreak of 4399 in the Korean market is not a blessing of good luck, but a dark move planted by the founder Li Xingping in 2012.

As early as April 2012, 4399 established 4399 KOREA in South Korea, which can be regarded as the vanguard of Chinese games going overseas. However, due to the lack of R&D strength and lack of experience in going overseas, this project has been losing money.

Fortunately, 4399 did not give up this line, and after many self-help failures in China, this dark chess move became the hole card for 4399 to turn over.

Since the success of "Miracle Sword", 4399 has been opened up to the second pulse of Rendu, and a number of popular models have been launched in the past few years.

On the first day of its launch, "The Tale of Tenhime" won the ninth place in the Korean iOS game download list;

"The Legend of the Mushroom Brave" was launched in Japan for a month, and it became the second largest mobile game revenue growth in the Japanese market;

"Shooting Heroes" conquered Europe and the United States for the first time, and attracted 3 million fans two days before its official release.

So far, 4399's overseas territory has also expanded from South Korea to Japan, Southeast Asia, Europe and the United States.

The most "strong" Chinese farmers,

Ran to be an overseas gold miner

There is no land to grow at home, but overseas he has become a gold miner. The key to 4399's return to the top status is that he dared to wield a knife from the palace and overturned his fortune routine in China.

The first knife cuts off the routine of following the trend and plagiarism, which makes young people addicted.

4399 made a fortune in China by relying on the word "fast", relying on a special thief detachment, the new speed of the game is fast.

Although various plagiarism complaints are about to step on the threshold of 4399, it still insists on piracy to the end. Anyone who has played 4399 knows that many of the small games that have not even changed the language, Korean, Japanese, and English are very common.

4399, which has become popular overseas, got rid of this routine and finally began to create its own hit.

Today's 4399 popular games have their own characteristics and styles when they go to different countries.

In Japan, 4399's game focuses on two-dimensional otaku, and the game theme and publicity are dominated by two-dimensional young people.

For example, in Japan, the second yuan must pass through - Ikebukuro Station East Exit to place large-screen advertising; Linkage with anime IPs such as "Digimon" and "Iron Armor"; More than 100 Internet celebrities are invited to endorse, including many beautiful celebrities and voice actors.

In the Hanbok version, the apocalyptic background setting is added, and special matching is made in art and sound effects.

"Legend of the Secret Land: Ruins of the Sacred Tree" has been made in five versions according to different countries, and each region has been very deeply localized.

Although 4399 does not have a large number of games overseas, it can run a small hit game every once in a while. Like "Civilization and Conquest", "Sword of Miracles? "The Tale of Tianji" can bring hundreds of millions, or even billions of revenues. "The Legend of the Mushroom Brave" set a record for the world's highest turnover in a single month with 600 million turnovers.

The second knife cuts off the channel dependence and puts down the money to make money.

4399 makes money in China mainly by patch advertising, with a single revenue model and poor experience.

Overseas, 4399 cut off its dependence on channels and ran out of a unique formula for attracting fans: brainwashing marketing + super welfare.

4399's overseas marketing is well versed in human nature, and will customize brainwashing advertisements for users in different countries according to their preferences.

For example, before the launch of "The Legend of the Mushroom Brave" in Japan, the theme song "キノコ Brave" was released, and with the melody of demonic brainwashing, 4.5 million people were brainwashed before the game was launched.

When he arrived in South Korea, 4399 invited a bunch of Internet celebrity KOLs to shoot various "nerve" advertisements, and the lyrics and tunes were constantly repeated, and the degree of brainwashing was no less than that of "Gangnam Style".

If you search on the X platform, you can see countless Korean netizens complaining and going crazy.

4399 mini games also have a big killer feature overseas, which is crazy to send benefits.

4399 was popular in China before, and free was the most important reason. Nowadays, when going overseas, 4399 is not only free but also upside down, directly using high benefits to win the attention of players.

"The Legend of the Mushroom Brave" was in the opening stage, and it took receiving 3,000 draws for free as the biggest selling point. It's the turn of "Shooting Heroes" to shout the slogan of "333 draws more than a brave", which directly amplifies the addictiveness of the gacha game to the extreme.

Attracted by innovative explosive models + brainwashing advertising + super benefits, 4399 mini games are killing all corners overseas.

Death penalty for e-waste,

Why is it always possible to be reborn overseas?

Everyone has always had the biggest misunderstanding about 4399: 4399 was abandoned by the times.

In fact, the small game that made 4399 fortune has not disappeared, but it has changed its form.

For example, the brain hole game on Douyin that closely follows the entertainment hotspots is essentially a game to find fault in the 4399 puzzle section.

All kinds of management, storage, and dress-up games are a happy world for girls on 4399.

If you log back into 4399, you will find that you can find the prototypes of most of the popular mini-games inside.

4399 has also kept pace with the times, don't look at the web page is not enterprising, still stubbornly retains the old-fashioned interface, but its core mini-game has already been quietly integrated into the army of applet games.

And 4399 has a strict standard for the distribution of overseas products, that is, domestic mini game products with a monthly turnover of no more than 30 million yuan, and will not send games overseas.

Therefore, most of 4399's popular games overseas have been quietly popular in China. For example, the domestic version of "The Legend of the Mushroom Brave" is called "Adventure Battle", which is a frequent visitor to the top three of the WeChat mini program game list.

"Shooting Heroes" is called "Tomorrow's Strike Team" in the mainland, and after its launch in Hong Kong, Macao and Taiwan, it won the first best-selling iOS game in Taiwan and the sixth best-selling game in Macau.

Looking at the entire mini game market, we can find that many mini games that have experienced overnight explosion in China, gradually disappeared, and completely forgotten will be made into apps to compete overseas.

For example, the synthetic large watermelon a few years ago has been popular overseas for a long time.

The question is why these "e-wastes" that have been abandoned by young people in China can always be reborn overseas?

The answer is that they have made it to the track that the big names disdain.

Nowadays, most of the overseas market share has been divided by large manufacturers such as NetEase, miHoYo, and Tencent, and for small and medium-sized manufacturers, mini games with relatively little investment have more room for development.

According to Feishu Shennuo data, in the first half of 2024, the revenue of mini games going overseas increased by more than 500% year-on-year, which shows the great potential.

Of course, lightweight games do not mean that they can be lightly developed, 4399 has been losing money in South Korea for more than 6 years, and it has gradually figured out the preferences of Koreans for games. For example, it was found that 60% of people prefer massively multiplayer online classes, and according to this pain point 4399, "Miracle Sword" was launched, superimposed with a quadruple buff of free + vertical screen + MMO + brainwashing, which hit the hearts of Koreans.

It is precisely because of winning the difficult Korean market that 4399 was able to replicate its own successful path and continue to launch popular models and seize the opportunity to return to the top.

The underlying logic of the mini game on 4399 has always been brisk and refreshing, this routine is common all over the world, the difference is only the platform and users.

The giants change every year, but the addictive routines never go out of style!

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