NetSyndicate's latest Marvel Brawl has become a new hit on Steam. Although this type of game needs to be observed over a longer period of time to be determined, it attracted more than 10 million players in its opening weekend, proving that Marvel Brawl has enough potential.

According to the statistics of foreign media TheGamer, the number of Steam players on the first day of the launch of "Marvel Brawl" reached 6 times that of "Overwatch 2". According to Steam data, the peak number of online players of Marvel Brawl on Steam is close to 500,000.

The official account revealed on Twitter that 10 million people experienced the game in the first 3 days.

According to the latest data, the number of simultaneous online users of "Marvel Brawl" on Steam has refreshed to 480,000.

As a game with a world-renowned IP, the outside world has psychological expectations for the strong performance of "Marvel Brawl" in the European and American markets - as early as the closed beta stage, "Marvel Brawl" showed strong traction. According to SteamDB, the game peaked at 52,671 concurrent players on Steam on the first day of the closed beta — but the influx of over 10 million players in 72 hours is still staggering.

In the fiercely competitive gaming market, it's no coincidence that Marvel Brawl has been able to stand out and achieve remarkable results. Behind this is the result of the interweaving and synergy of many factors, from the brand influence to the characteristics and optimization of the game itself, each link has laid a solid foundation for its success.

Marvel, a super entertainment brand with a wide global reach and a huge fan base, is undoubtedly an important cornerstone of the success of "Marvel Brawl". Over the past 85 years, Marvel has created countless iconic characters and storylines that have been deeply imprinted in the hearts of audiences around the world, each with a deep emotional and cultural heritage. "Marvel Battle" cleverly leverages this brand advantage to introduce many iconic superheroes and villains into the game world, so that Marvel fans naturally have a strong sense of curiosity and anticipation for the game based on their love and familiarity with the characters. Their desire to experience the thrill of controlling these characters in battle in the game, and to relive classic scenes and plots from Marvel stories, greatly lowered the game's barrier to entry and attracted a large initial player base.

"Marvel Brawl" has put a lot of effort into the picture performance. The game uses advanced graphics technology to model and render characters and scenes in the Marvel Universe in extreme detail. The superheroes' costume textures, facial expressions, and body details are brought to life. At the same time, with the help of ray tracing technology and UE5 engine's Lumen global illumination technology, the light and shadow effects in the game have reached an unprecedented level of realism - whether it is the sun shining on the high-rise buildings of New York or the skill light and shadow effects in battle - this high-quality picture presentation not only meets the high visual expectations of players for Marvel-themed games, but also attracts many players who pursue beautiful graphics, becoming a major core competitiveness of the game.

The recognition given to Marvel Brawl by gamers in Europe and the United States is not only reflected in the game. On the Twitch platform, Marvel Brawl ranks second in the gaming division, behind Path of Exile 2.

NetEase also attaches great importance to "Marvel Brawl". According to the vast number of big data, "Marvel Brawl" has launched 261 advertising creatives, which is the Steam-PC product with the largest amount of material in December as of December 9, of which more than 60% of the creatives are placed in the US market.

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com