Text/Wang Dan

After opening the new card pool today (December 2), "Love and Deep Space" has rushed to the top of the iOS best-selling list.

This is the third time that "Love and Deep Space" has rushed to the top of the iOS overall list. Once or twice, we can say that it is accidental, but one after another to hit the list, which seems to be about to become a commonplace in "Love and Deep Space".

"Love and Deep Space" previously topped the best-selling list in September and November

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What's even more surprising is that unlike the previous two times, today they launched a single new pool of Qin Che, one of the male protagonists. This gold content is even more terrifying.

Today's update is only Qin Che's solo card pool

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Grape Jun has previously written an article on the frequent change of ownership at the top of the best-selling list recently. At the time, we were focusing mainly on the best-selling charts, but I think that analysis might not be sufficient for Love and Deep Space — it topped the iOS charts three times. This means that it can be played not only in the gaming world, but also in the entire iOS market. There are only a handful of games that can do this.

We always say that women's products are not a pan-user-oriented category, but why is it that such a female-oriented product has become one of the best new products this year?

On the one hand, from the perspective of category competition, "Love and Deep Space" is currently a disconnected existence in Game B. 3D + first-person interaction + action combat, "Love and Deep Space" still has no substitute in terms of art, interaction, and gameplay.

In addition, the new card pool activities launched by "Love and Deep Space" in recent months are also quite unique, and players and outsiders can always find bright spots. For example, in November's "Obey the Order, Breeding Officer" mixed pool activity, the male protagonists were dressed with earrings and tail ornaments, and the focus was on the bias towards animalization and the corresponding interaction; Another example is today's "Dragon Shadow Fall" card pool, Qin Che incarnated as a dragon, and even outsiders came to praise the art and technical power of "Love and Deep Space".

Of course, these are only enough to explain "why "Love and Deep Space" can become the top stream of domestic B games", and cannot explain "why "Love and Deep Space" can crush many mobile games and even the majority of apps to top the iOS best-selling list".

On the other hand, what I think about for the time being is that we may be underestimating the size and spending power of women's market, and the current industry is not fully developing the women's market. (Not necessarily thoughtful, welcome to add in the comment area).

A friend asked me why it wasn't until this year that "Love and Deep Space" had such unprecedented results? I thought about it for a while and said, "Maybe the market size was underestimated because there were few differentiated products before. ”

From the perspective of the B game track alone, before the appearance of "Love and Deep Space", many products were still stuck in 2D art + simplified level design, which led to the possibility that manufacturers may repeatedly wash the same batch of users. For example, every house on the street sells dandan noodles, but just because there are only so many people who love to eat dandan noodles doesn't mean that there are only so many people who want to eat them.

When "Love and Deep Space", a product with a distinct experience, appeared, we found that the original women's market size and consumption power were far more fierce than we originally expected.

Talking about this phenomenon, a friend mentioned to me "Genshin Impact" - before the appearance of "Genshin Impact", everyone knew about the existence of the two-dimensional market, but they may not know that this market plate can be bigger; And the situation of "Love and Deep Space" is similar in my friend's opinion, before the appearance of this game, everyone knew that women were oriented to the track, but they didn't expect that women's spending power in the market was so awesome......

It is worth noting that Papergames' open-world dress-up game "Infinite Warmth" will also be in public beta on December 5, which is also a dress-up game with a disconnected gameplay experience. When the time comes, Paperstack will hold "Love and Deep Space" and "Infinite Warmth", and I am afraid that it will refresh the market's perception of "her power".

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