On November 8, 2024, Sanqi Mutual Entertainment officially settled in the global headquarters building located in Pazhou Internet Innovation Cluster, Guangzhou. According to public information, the new building has invested more than 2 billion yuan, can accommodate up to 5,000 people at the same time, and is located in the "economic golden triangle" area of the central city of Guangzhou.

The reason why Sanqi Mutual Entertainment is so low is also because of its ability to gradually grow into an industry leader in the 15 years since its establishment. As a company born from the golden age of web games, Sanqi Mutual Entertainment has experienced many rounds of industry cycles, and must be well aware of the importance of market changes.

The official opening of the global headquarters building means that Sanqi Mutual Entertainment is ready to fight a tough battle to realize the vision of "becoming an excellent and sustainable entertainment enterprise".

If you want to do a good job, you must first sharpen your weapon

The gaming industry is a well-known industry that changes every year. In recent years, the speed of change in the industry has accelerated, with new hot spots such as two-dimensional, open world, and AI emerging one after another, and the taste of global players has been raised higher and higher, and the market has continuously put forward higher standards for game quality.

While China's game industry has completed its trade surplus and exported to developed countries, including Europe and the United States, China's game industry has also reached the next critical point. In the past, the industry talked about "going out", and it was necessary to let the products "localize" to go to sea; Nowadays, it is more about the "globalization" of products - no longer to make good products and adapt them to different regions, but to polish world-class games with international standards and win the heartfelt love of players around the world.

The product must not only be good, but also be able to open up the global market and serve global players. It's a seemingly simple standard, but it takes a lot of effort for game companies to achieve it. In the face of the current market situation, Sanqi Mutual Entertainment focuses on talents. The global headquarters building of Sanqi Mutual Entertainment is one of the manifestations of Sanqi Mutual Entertainment's talent strategy.

The game industry is a talent-intensive industry, and excellent products must be interesting games, and the practitioners who can make interesting games are probably people who "dare to play, love to play, and can play". In order to unleash the creativity of employees and improve product quality, in addition to the so-called concept and methodology, the most important thing may be the working environment.

"Playing with heart to create the world" is the design concept of Sanqi Mutual Entertainment Global Headquarters Building. Combined with the actual needs and corporate culture, the global headquarters building adopts many humanized designs, supplemented by modern technology, to create a green, comfortable, open, intelligent and efficient creative environment. The building comprehensively applies a space scene interactive screen integrating "information release, face recognition, and device control" to realize the integration of multiple screens and help employees improve their work efficiency.

In addition to the staff office area, the building is also equipped with entertainment and living facilities such as halls, gymnasiums, lecture halls, air libraries, sleeping cabins, and new energy vehicle charging piles, giving employees a full range of comfortable experience from the aspects of "clothing, food, housing and transportation".

Li Yifei, founder and chairman of Sanqi Mutual Entertainment, said in his housewarming speech that he hoped that all Sanqi people could give full play to their "playfulness" and wisdom in this brand-new building, and truly "dare to play, love to play, and know how to play", continue to innovate, grow together with Sanqi Mutual Entertainment, and create the world with playfulness.

Build a nest to attract phoenixes, ready to go

In addition to empowering talents, the global headquarters building can also effectively gather better global talents for Sanqi Mutual Entertainment. Li Yifei said, "In the final analysis, we hope to provide a more comfortable and convenient working environment for our employees, and improve their sense of happiness and belonging." We also hope to better attract outstanding talents and promote the continuous development of the company's business. In the future, in the Tianhe Financial City area of the Guangzhou Artificial Intelligence and Digital Economy Pilot Zone and the core area of Haizhu Pazhou, Sanqi Mutual Entertainment will help build a digital industrial cluster of 'dual-core development on both sides of the Pearl River', feed back to Guangzhou, and attract more innovative talents." ”

Sanqi Mutual Entertainment has always paid more attention to talent training and team building, and has set up a scientific talent promotion mechanism, salary management system and performance incentive system internally. In terms of basic welfare protection, Sanqi Mutual Entertainment provides employees with six insurances and one housing fund, love fund, annual physical examination, transportation subsidies, holiday benefits, etc. In the ranks of game companies in China and even in the world, the treatment provided by Sanqi Mutual Entertainment for talents is quite attractive.

With the opening of the global headquarters building, Sanqi Mutual Entertainment's attraction to talents has undoubtedly been enhanced again. Modern office equipment, advanced technology applications, and comfortable working environment are enough to carry the ambition of building world-class game product talents.

In addition, the global headquarters building is located in the core area of scientific and technological innovation in Guangzhou, which provides convenient transportation and rich living resources for employees, as well as convenient interaction and cooperation between the company and the local technology industry. While attracting outstanding global talents to strengthen Sanqi Mutual Entertainment itself, it can also bring new forces with a more international perspective to Guangzhou.

A new journey, set off to the world

Doing a good job in talent reserve is only the first step in fighting a tough battle, in fact, in order to adapt to the new market environment, the entire Sanqi Mutual Entertainment is developing in the direction of globalization. The brand logo of Sanqi Mutual Entertainment is a sphere, which means globalization, and in the past few years, Sanqi Mutual Entertainment has been promoting its globalization strategy.

According to the statistics of Times Weekly, among the 21 A-share game companies that have disclosed overseas revenue, Sanqi Mutual Entertainment ranked second in overseas revenue in the first half of 2024, with 2.898 billion yuan. From the perspective of growth, according to the financial report data, Sanqi Mutual Entertainment's overseas operating income has increased from 1.049 billion in 2019 to 5.807 billion in 2023, which has doubled5 times more.

Up to now, Sanqi Mutual Entertainment has operated in more than 200 countries and regions around the world and published more than 120 games, and the company has also ranked among the top three Chinese game manufacturers going overseas. In the global market, it has formed a product matrix based on MMORPG (multiplayer online role-playing game), SLG (strategy game), card and simulation management. Among them, "Puzzles & Survival", a product with the "match-3 + SLG" gameplay, continues to refresh the monthly turnover record, with a cumulative turnover of more than 10 billion yuan as of February 2024.

In the past two years, Sanqi Mutual Entertainment has also brought mini games overseas to continue to strengthen its position in overseas markets. According to Sensor Tower data, the overseas version of Sanqi Mutual Entertainment's "Seeking the Dao Daqian" has generated 500 million overseas revenue for it, and nearly 1/4 comes from the American market.

Behind the strategy of globalization, it is naturally inseparable from the strong talent pool of Sanqi Mutual Entertainment. Peng Mei, vice president of 37GAMES, an overseas distribution brand of Sanqi Mutual Entertainment, said in an interview with the media that within the company, the classification of the operation department of Sanqi Mutual Entertainment has gradually changed from the original European and American operation group, South Korean operation group, and Japanese operation group to SLG operation group, card operation group, and simulation operation groupMMORPG operation group, etc. This change gives each group greater authority to understand globalization and reduces the information gap when localizing a single product in different regions. In the early stage of the game project, Sanqi Mutual Entertainment's overseas operation team will enter the R&D team and give specific suggestions. During the operation period, user feedback will be followed up in a timely manner, and user opinions will be adopted in the game iteration, and feedback will be given on R&D optimization. At the same time, Sanqi Mutual Entertainment also regularly invites experts in the field of culture to conduct training for employees to enhance their cultural appreciation.

Epilogue:

With the opening of the new headquarters, the pace of globalization of Sanqi Mutual Entertainment will be further accelerated. In the face of more fierce market competition and a more complex international situation, Sanqi Mutual Entertainment is obviously ready to fight a tough battle, which also means that Sanqi Mutual Entertainment itself has entered a new stage.

As Li Yifei said in his housewarming speech: "At this new starting point, we must meet new challenges and create new brilliance with more enthusiasm and higher morale." Let us work together to grow together, strive for the company's corporate vision of 'becoming an excellent and sustainable entertainment enterprise', and create a world that belongs to us with play." ”

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