Don't think about it, it's over

Written by Meng Huiyuan

Editor/ Li Wenjie

Typography/ Annalee

Some people may feel that they have not paid attention to any Double 11 promotion activities on any platform from beginning to end this year, but for gamers, Double 11 is still a key node that can achieve accurate harvesting.

Legend skins are free, recharge consumption is discounted, and gacha gift packs are doubled...... Isn't that rushing? That's okay, you can also gamble your own vision and luck to see the limited or limited-time appearance of the game manufacturer's event on Double 11, stock up on good goods and wait for the tide of the cyber stock market...... Still not tempted? It doesn't matter, you can also "move bricks" in the game to strike gold, not only to fill up your game consumption, but also to start making money as a side hustle.

And it is the player's choice that ultimately makes them the game manufacturer of the pick.

I'll have to wait another year if I miss it this time

For gamers, the year-end promotion in reality can be a dime, but the Double 11 benefits in the game are not to be missed.

"Naraka: Bladepoint has its own Double Eleven: a transformer with an original price of 240r, and a live broadcast price of 150r; The screaming chicken expression returns; The number of Bai Ze monthly cards is refreshed; There are also 8 seven-fold coupons in the game, usually 1800 gold bricks, now sell 1800×0.7 = 1260 gold bricks, this is not rushed? ”

"Egg Boy Party Double 11 limited-time accumulation benefits are out,888 stalls contain three rolling effects and 30 wishing coins,The long-awaited rolling effects finally appeared in the form of accumulation,I feel that the last gear is a fairy aurora trail,It's pretty good."

"The recent gift package of light and night love is simply dazzling,68+128 gift package on the 30th off the shelves,The gift package before the mixed pool is about 80 draws,Double eleven gift packs are more cost-effective estimates are only about 98+198,This has 60 draws,Then you need to get more than 100 draws from the gift package can buy it first!"

"Against the water and cold mobile game Krypton 98 directly won a set of 288 + 128, the steps are as follows: this season's first charge 98 gears plus 12, a total of 1100 jade, plus the return of the limited-time jade 980 jade, a total of 2080 coupons, 288 use half-price coupons, a total of 1440 jade, 2080-1440 jade still have 640 jade, if the previous official gift of 500 vouchers has not been spent, just superimpose 300 jade, Meiyang Yang only needs to spend 480 jade to win! If you don't have a 500 coupon, you can also spend a half-price coupon directly, and you can get it with 640 tattooed jade, that is to say, as long as you have a half-price coupon in your hand and charge 98, you will definitely be able to win two sets of clothes! ”

From the perspective of the above gamers, the math problems of e-commerce activities may still be cut after they are completed, but participating in game activities is undoubtedly equivalent to direct benefits.

"Don't think about it, it's over!" Zhao Yishi, a die-hard fan of Honor of Kings, is one of the representatives who held high the banner of approval for the game's Double 11 event, "Besides, e-commerce also has 618, 818, Double 11, Double 12 and various brand store celebrations as substitutes, but some special welfare activities missed in the game may really have to wait a year, such as the King's Anniversary skin, if you miss it, you can only wait for the return of the next anniversary, or wait for the probability of large-scale events later." ”

Honor of Kings Double 11 event

"Although I look at the event news push, this time I will only send a legendary skin, and I may return from time to time in the future. But it's still the same old saying, waiting for the party may never lose, but it will definitely be happier to have it first! ”

For this reason, she also checked the activity tutorial before chopping her hands, "I have to say, this activity is still a bit difficult, to do the task to invite people who participate in the event for the first time, there is a limit to the number of times, if you don't draw it, you won't be able to get it." Mainly, it is also a question whether we can invite so many people who are helping for the first time......"

Glory of Kings players who seek help on Xiaohongshu

It can be seen that on Internet platforms such as Xiaohongshu, Weibo, and Tieba, there are not a few players who draw free skins for Double 11 activities, and some people even sigh, "It turns out that Double 11 can be earned back in addition to spending money?" It's not like some previous lotteries, but this time it's 100% won, what are the families waiting for! ”

Players have their own cyber stock market

"Although it was unintentional, this is indeed the first time I have experienced the joy of being a cow (scalper) since I entered the pit." In June this year, Tang Tang, who returned due to the launch of the mobile terminal "Sword Network 3 Unbounded" on his mobile phone, regained his enthusiasm for games.

Tang Tang entered the pit sword three-end game in 2019, and at the end of 21, a game (the abbreviation of AFK, which means that you will no longer play or will not play this game again for a period of time), "After all, it is not a young man who can sit in front of the computer for hours without any physical burden, and he is really a little more than willing to play the terminal game, anyway, after making up my mind, I will put those that haven't had time to set, but the appearance of the knife (small range bargaining) is out, and the ones that are not sold are put in the bag and eaten ashes." ”

After the return, Tang Tang was shocked to realize that the appearance that no one took over at that time had turned over in the past two or three years, "I heard that players who had A drops found that they bought a big car without binding the appearance after returning (the price of driving is increased), but I didn't expect that I could encounter this kind of good thing one day." ”

This appearance gift box called "Red Dust Returns" was bought by Tang Tang from the official mall for 588 yuan, and now the item has risen to more than 3,000 yuan on the official trading platform of "Sword Network 3", "Although it is not as good as those with sea view rooms in the bag (referring to those very expensive game appearances), I can be regarded as catching up with the 'original shares' in this wave, and the cost is all earned." It's a pity that the pink hair phoenix box I sold when I was A, I bought it for 280 yuan and sold it for 680 yuan, and if it can be put into the present, it will be worth more than 7,000 yuan. ”

From 280 yuan to more than 7,000 yuan of pink hair

After that, Tang Tang paid special attention to the appearance market of Sword Network Three, and further learned why this game still has the nickname of "Sword Three Financial Treasure" - because the appearance of "Sword Network 3" is officially limited and sold for a limited time, after the appearance props are off the shelves, if you want to buy it, you can only circulate through transactions between players, so a specific appearance "black market" circle has been derived. In addition to grabbing a hand of "original shares" from official sales channels, as long as the trading behavior between players is not for their own set, the next is a typical drumming and flower passing game.

At present, driven by the effective new attraction after the launch of "Sword Network 3 Unbounded", the popularity of the appearance market has been jokingly called by countless players "The dog road has to rise if you look at it too much".

Tang Tang, who has been diving in the appearance discussion group for a while, knows the reason, "Official data says that this wave of mobile phones has brought back millions of old players, and everyone needs to buy an appearance for their new number, and the price will rise with the tide." ”

In this era of national scalpers, some players have even created a new genre of gameplay, namely "PV appearance" (this kind of player plays games just to enjoy his own appearance, or pay attention to the rise and fall of appearance prices in an all-round way, commonly known as "scalpers").

The rules for the "Black Market" related discussion group

"Let's take the player group I entered, let's take it as an example, everyone is passionately analyzing the appearance market every day, collecting intelligence from the official channel Wanbaolou, the player gathering place to post it, and the Weibo of the producer of Jiansan, predicting the actual performance of the new appearance, and analyzing the adaptability from all aspects, and discussing whether it will rise", Tang Tang said frankly, of course, it is best to grab the official first-hand supply, and if you can't grab it, you can also speculate whether a certain appearance can still rise according to the game dynamics, and you can make a lot of money by estimating the price of chasing up.

Although it is a cyber stock market, the risks are the same as real stock trading. Taking the new sect Duan Clan, which was launched on October 31, as an example, Tang Tang further explained, "The new father doesn't have to think that this version must be the strongest, as long as the actual performance does not collapse, it can attract many people to start a new number." ”

Tang Tang still remembers that there is a Lanling box with a very unique color in the new appearance in July, and when the official news has not yet been revealed, players are guessing that the new school may be green, so the price of this green box is brought up, and it was once fried to thousands of yuan, "At that time, we stocked dozens or hundreds of them in this trading group, but unfortunately as soon as the follow-up official news came out, the new school was golden red, and instantly hit this box back to more than 600 yuan, although it was also more than 100 yuan higher than the issue price, But those who chase the price are indeed harvested. ”

PV appearance of the player

At the time of the Double 11 various discount activities online, there is a large wave of new appearance coming, "the new motorcycle cover of the implementation of the expressiveness is still good, I see that there are still people 4 colors all in, I also bought white and pink two-color, ready to wait, if it rises, it will be sold, and if it falls, it will be self-set." ”

Although it is currently on Wanbaolou and Tieba, the appearance of the model is temporarily lower than the original price, but Tang Tang is still more optimistic, "The overturn may only be temporary, after all, it is still on sale, but you can look at the long line, when the redhead self-set of the fifteenth anniversary was nearly 200,000, the people who hoarded the goods were worried, such a large self-set was bound to overturn, but I didn't expect people to start a small car because of the excellent four-body expression." ”

Tang Tang sighed, "So no one can say for sure about this, if you dare to be a gambling dog, just sit and wait to be judged by the black market, and besides, my hoarding volume is not even a calf, and if I lose, I will lose dozens or hundreds of dollars, and I don't panic at all." ”

The concept of consumption distorted by the 648 yuan gift package

In fact, whether it is to get the game experience, or to speculate on virtual items, after placing an order for Double 11 passionately in the game, many people also began to think, "Now those games, a random gift package of 648 yuan, if you play gacha games, your face is a little darker, and you can't draw a character with 648 yuan, is it worth it?" ”

A variety of kryptonite packs

There are even people who exchange reality with the price of the game, "I have always had no real sense of" Genshin Impact 648 yuan can buy many games in reality ', until this Double 11 paid the final payment of 648 yuan, I really understood this sentence. The money bought a total of 7.2kg of cat food, 20kg of cat litter, 3 insect repellents, and 300 garbage bags, not to mention anything else, it is completely enough for my cat to be happy for a while. ”

"Sword Network 3" players feel more profoundly, "280 yuan hair, 520 yuan box, 888 yuan box is set up, it is indeed very expensive, and it is expensive on the basis of the current salary, the key is that this game is fifteen years old, and this pricing has been like this from the very beginning to the present." But in reality, I only started to change myself into new clothes on a seasonal basis when I was in college, and my previous clothes were not very stylish (mainly because I didn't have the opportunity to buy and wear them). I have to admit that I wear the appearance much more often than myself. ”

Of course, more people who are coerced forward by the current game consumption concept will also seek self-comfort, "I want to open a little, the appearance of your set, the cards drawn, the plot line promoted, and the rare output you get, these things can be with you for a lifetime as long as the game manufacturer does not go out of business, not to mention that things in reality are consumables, and what the game buys is also emotional value, not to mention that even if you finally retreat from the pit and break a bone, you can get back a little bit, so whether it is reality or a game, there is no higher or lower consumption itself, it only depends on what you need more." ”

What's more, the "liver emperors" will also aim at the pain point that the game needs daily active users, and take the initiative to spend a lot of time and energy to "move bricks" and strike gold in the game to fill their game consumption or directly use it as a side hustle to start making money.

And the above differences in concepts and behaviors will eventually return to a classic answer: to play a game, either choose liver or krypton.

Whether it is role-playing, or competitive confrontation, or second game and second game, it seems that there are many types, but in fact, the essence is to rely on various rules and rewards to attract users to stay, "The focus is to drive the competitive atmosphere between players, such as setting up PK lists, launching lottery systems, and giving daily rewards, which are all sharp tools for drainage." ”

Some practitioners said that some players rely on krypton to quickly improve the game experience, and another part of the players spend time to partially obtain the same game content as the former, "Krypton players are the main source of revenue for game companies, and daily active players are the basic guarantee for the long-term operation of the game." ”

No matter how players choose, this Double 11 has made game manufacturers win.

END

Meng Huiyuan

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com