On October 30, the TCG mobile game "Pokemon TCG Pocket", jointly developed by The Pokémon Company and DeNA, was officially launched around the world. According to Qimai data, on November 1, the game won a total of 42 countries and regions in the iOS game free list, entering a total of 87Top 10 free iOS games in countries and regions. Of the total number of markets listed, only 27 countries are outside the top 50 free iOS games.

In addition to the number of downloads, players are also not sparing monetary support for Pokemon TCG Pocket. At present, Pokemon TCG Pocket has entered the top 10 best-selling iOS games in 38 countries and regions, and is in 7 of themCountries and regions have won the top spot in the best-selling iOS game list.

If you break it down by the world's major countries and regions, Pokemon TCG Pocket is also performing very well. "Pokemon TCG Pocket" currently ranks first on the best-selling iOS game list in Japan, and fifth on the best-selling iOS game list in the United States, and iOS in South Korea No. 10 on the best-selling list.

The gold content of the world's No. 1 IP

Pokémon, known as the "world's No. 1 IP", has quite terrifying combat effectiveness in derivative works in the pan-entertainment field. In addition to the officially released "Honjia's main series" games, Pokémon has also achieved "ceiling" results in the field of mobile games and trading card games.

Pokemon TCG Pocket is a mobile game based on PTCG (a physical card trading card game). PTCG has been released to 93 countries and regions around the world, and the project has been launched in the Chinese mainland market since October 2022, and has built a city event in Chinese mainland, becoming the most popular physical trading card game in Chinese mainland. The mobile game "Pokemon TCG Pocket" has the mass base laid by PTCG, and the explosion in the global market is also expected.

The current performance of "Pokemon TCG Pocket" is very reminiscent of another mobile game of "Pokémon IP", which carries forward AR+LBS and slaughters the list when it is launched, which is a well-deserved phenomenal mobile game "Pokémon GO". And it's an exaggeration that even though it's been almost 8 years since Pokémon GO was launched, it's still a regular on the game's best-selling list. While Pokemon TCG Pocket is "slaughtering" around the world, Pokémon GO also maintains the top 10 position in the best-selling iOS game list in 20 countries and regions - which also shows that Pokémon IP and IP-based gameplay have sufficient long-term appeal.

Although neither Pokemon TCG Pocket nor Pokémon GO have been released in China, their influence has already spread in China. The real card version of the former is selling like crazy in China, and some deep real card players can also use some methods to download the version of the game in other countries, and "Pokémon GO" has attracted a lot of imitators in China. In terms of IP, NetEase has launched the Pokémon series of derivative mobile games "Fang Kemeng", Tencent is holding the two Pokémon games of the main series Nintendo Switch, and its TiMi Studio has also cooperated with Pokémon Company to launch the original MOBA mobile game "Pokémon Gathering".

TCG battle for mobile platforms

The launch of Pokemon TCG Pocket is very reminiscent of Hearthstone. But Hearthstone isn't a game like Pokemon TCG Pocket in the true sense of the word, and Pokemon TCG Pocket has a huge innate advantage over real card TCG games.

In fact, a more appropriate benchmark to Pokemon TCG Pocket might be Yu-Gi-Oh MaterDuel. Like Pokemon TCG Pocket, Yu-Gi-Oh MaterDuel is also a brick-and-mortar Yu-Gi-Oh trading card game with a huge following around the world - it can be easily understood that Yu-Gi-Oh MaterDuel is an online battle version of Yu-Gi-Oh, the "world's first trading card game" (of course, there is a difference between Yu-Gi-Oh MaterDuel's card environment and physical cards).

Comparing the Japanese market, "Yu-Gi-Oh MaterDuel", which was launched in January 2022, still has tenacious vitality. With each new pack, Yu-Gi-Oh MaterDuel can still be seen at the top of the iOS best-selling charts.

However, in the U.S. market, Yu-Gi-Oh MaterDuel's results are much more dismal, except for events and version updates, most of the time it does not enter the iOS best-selling list.

It is also an IP with world-class influence, and it is also based on the global physical card market that has been deeply cultivated for many years, and the battle between "Pokemon TCG Pocket" and "Yu-Gi-Oh MaterDuel" in the mobile game market must be quite exciting.

However, in terms of game mechanics, Yu-Gi-Oh MaterDuel prefers to make the offline card playing experience online, while Pokemon TCG Pocket has made quite a few rule changes, such as simplifying the number of decks, reducing the preparation area, etc., and the game rhythm is much faster than that of real cards. From this point of view, Pokemon TCG Pocket is actually more like Yu-Gi-Oh: Duel Link, which is known as the "Village Rules", and compared to Duel Link, Pokemon TCG Pocket has strengthened its social and collectible attributes.

However, the current collection system of Pokemon TCG Pocket is limited to the emphasis on display and the expansion of social networking, and there is no player-to-player card sales and trading for physical cards. Judging from the design of the collection system, it is very likely that creating a secondary market for physical cards is the direction of development of Pokemon TCG Pocket.

Content cooperation and reprinting open white Vx: tsunamikm

Business cooperation Vx: zhizuen95

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com