Today's stride back,

It's for tomorrow's stride!

In the battle for new categories and new popular models, the duel between the two heroes is becoming more and more intense.

NetEase crushed Tencent with egg waffles last year.

But this year, Tencent began to defeat NetEase.

NetEase's hero shooter mobile game "Operation Apocalypse" suddenly announced that it would cease operations on December 12, 2024, and as of the date of the announcement, the game has only been in operation for 45 days.

"Operation Apocalypse" officially attributed the suspension to the game's performance not as expected, but for the NetEase FPS (First-person Shooting game) series category, the failure of this product may be just an example.

At the end of August this year, NetEase's 5V5 hero shooter "Operation Apocalypse" officially opened the public beta.

The game quickly attracted the attention of a large number of players with its unique hero setting.

In terms of overseas markets, NetEase Games' FPS battle game "Blood Strike" has also exceeded 50 million downloads.

Why is it suddenly closed?

It is worth noting that recently, Tencent's Tianmei Linlang Sky team officially announced that the newly launched FPS "Delta Action" has exceeded 25 million registrations on the whole network.

On the day of the game's launch, almost all social platforms were flooded with related content.

On the same day, it not only topped the iOS free list, but also occupied the top spot on the Kuaishou topic list and the top 2 position on the Douyin overall list.

On the other hand, "Operation Apocalypse" has not performed well in the market since its launch on August 30.

Although the game initially reached the top 118 of the iOS best-selling list, it then fell all the way down and dropped out of the list a week later.

In addition, there are many games that NetEase has stopped serving this year.

Some media sorted out and found that there is "Shendu Night Walk", which has been in operation for nearly 6 years and has rushed to the second place on the iOS best-selling list.

There is also a "Marvel Super War" that cooperated with well-known IPs and was once very out of the circle.

In particular, Cake Story was discontinued in 2018 and then relaunched on February 10, 2023.

However, a year after the restart, it was announced that the service would be suspended.

NetEase can't beat Tencent in new products such as shooting games?

If game innovation fails, can it still be a hit?

In this regard, Sina Technology Luo Ning and Shule had an exchange, and this monkey thought:

Only by learning from and innovating can we produce explosive models.

Today's big stride back is for tomorrow's big stride, and in this regard, NetEase and Tencent have always done a good job and have successful cases.

Game manufacturers are originally widely harvested, and offline these games represent continuous trial and error, and behind the successive suspension of NetEase games, there may be two situations.

One is like Tencent's "Glory of Kings" back then, which was defeated by its own similar games, directly offline and then re-researched, and remade from the underlying architecture.

The other is similar to NetEase's "Tianxia II", which was not a new category at the time, so it was just redone.

The abrupt end of "Operation Apocalypse" may be a more critical breakthrough point for NetEase.

After all, although Tencent's "Operation Delta" is very hot, it has not reached the level of subverting the entire category.

NetEase is entirely likely to fight again for the crown.

For example, NetEase's 6V6 hero shooter "Marvel Brawl" may be a "soldier assault".

For example, from the 5V5 of Operation Apocalypse to the 6V6 of Marvel Battle, to change something.

At the same time, in view of the difficulty of refunding players after recharging the game, it is foolish to think:

Players should be compensated for game suspensions, and there are various compensation plans for game suspensions.

But even so, players may have an opinion, because "the suspension makes players unhappy."

Previously, some games were complained about because of the suspension of the service, and then promised to operate for free forever, but then no one maintained them, and gradually the game disappeared.

All in all, the suspension of service is a bloody drama.

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com