Sweeping monks, are out of the customs,

And it's for the purpose of going abroad,

Take "Glory of Kings" as the breaking point.

"Glory of Kings", I want to be the emperor.

It is reported that Tencent released an internal email saying that Huang Lanxiao, the executive producer of "Honor of Kings" and the general manager of Tencent Tianmei L1 Studio, officially stepped down.

In this regard, Tencent insiders said that in order to expand the global e-sports ecology of Honor of Kings and help the business globalization strategy, Huang Lanxiao will be fully responsible for the e-sports system and related events of Honor of Kings in the future, and lead the further development of Honor of Kings global e-sports.

In addition, there is also news that next, Tencent will make a major adjustment of the game studio.

According to the data, "Honor of Kings" is a multiplayer online battle arena (MOBA) mobile game developed by TiMi Studio Group, a subsidiary of Tencent.

Since its launch in 2015, Honor of Kings has quickly become one of the most popular mobile games in China and around the world.

Another person familiar with the matter revealed to the reporter that the L1 studio will be in charge of Li Min in the follow-up.

Li Min was previously the producer of "Glory of Kings", and entered Tencent in 2005, with a technical background in the early days.

He once mentioned that the transformation from programmer to producer is actually from a "lonely person with super personal ability" to a role of "connecting top masters together and collaborating".

Huang Lanxiao joined Tencent in 2008 and has been responsible for the research and development of many of Tencent's popular games "QQ Three Kingdoms" and "Honor of Kings", and has served as the executive producer of "Honor of Kings" and the general manager of Tencent TiMi L1 Studio.

In recent years, Huang Lanxiao's work has mainly focused on the popularization of e-sports, "game + AI" and the international version of "Honor of Kings".

In 2023, "Honor of Kings" will start going to sea, and the first stop of the game will be Brazil.

On the one hand, the Southeast Asian market already has similar products such as MLBB and "Legend Showdown".

On the other hand, the MOBA mobile game market in South America such as Brazil has not yet maturely developed.

Since then, in June 2024, Honor of Kings has continued to be successfully released in more than 50 markets around the world.

From Q2 this year, Tencent's game revenue in the international market increased by 9% year-on-year to 13.9 billion yuan. But more importantly, Tencent's 34.6 billion yuan of game revenue in the local market returned to year-on-year growth, also reaching 9%.

What is the reason for this adjustment?

If further adjustments are made, will Tencent be able to regain new impetus for development?

In this regard, China Times reporter Yu Yujin and Shule had an exchange, and this monkey thought:

The sweeping monks are going out of the customs, and they are running for the purpose of going abroad, with "Glory of Kings" as the breaking point.

This adjustment should have a strategic plan to let the producers who are most familiar with Honor of Kings start the global e-sports road of Honor of Kings.

Although Tencent has a lead in mobile e-sports, this lead is based on domestic e-sports events.

In the global esports market, Honor of Kings is still a local brand, and it is not enough to compete with global esports games such as DOTA.

At the same time, Tencent is already the world's strongest manufacturer in terms of revenue in the game field, but it is still far from a truly global game manufacturer, and there is still a lack of world-class masterpieces that can truly carry the crown.

In the past, various mergers and acquisitions and investments at home and abroad required cooperation with their own game studios, in order to enable Tencent's self-developed games to get out of the old routine of "attracting money" and truly become "drama spirits" (pun intended' boutique games').

Especially under the touch of "Black Myth: Wukong", this successful strategic investment has given Tencent a huge impetus and spur to give birth to a triple-A masterpiece internally.

Adapting game studios to match this strategic trend has become a top priority.

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