In today's era of rapid technological development, artificial intelligence (AI) is changing every field at an astonishing rate, and the gaming industry is no exception. The continuous advancement of AI has brought new possibilities to games, and the emergence of AI partners may provide new breakthroughs for the gaming industry.

As the number of gamers continues to grow and the needs of players become more diverse, the AI companion play market has emerged. AI companion play can also help novice players better understand the rules and gameplay of the game, improve retention, and also smooth the experience of i-player players when facing strong social design (especially MMO), so as to encourage and transition, so that they can fall into a negative cycle of falling behind in "difficult moments" - such as falling into a negative cycle of falling behind in progress due to equipment and other problems - reduce player frustration and improve retention.

The market potential for AI companion play is huge. On the one hand, with the continuous advancement of technology, the quality and performance of AI companionship will continue to improve, which can provide players with a more realistic and intelligent companion experience. On the other hand, with the continuous expansion of the game market, players have higher and higher requirements for game experience, and the AI companion play market is expected to become an important growth point for the game industry.

NetEase's "Naraka: Bladepoint Mobile Game" launched AI teammates can not only team up with players to play, but also be able to interact with players in real time to provide emotional value.

"I'd rather my teammates be AI, maybe they are a little worse than ordinary players, but I really can't stand the situation where the enemy advances and I retreat, and the enemy fights and sells. It's too cowardly, it's not as good as AI. ”

Some players said that in games with average competitive intensity, the experience of AI teammates may be better than that of real players. And AI teammates will not scold players because of player mistakes, and they will not "furry equipment".

In addition to AI teammates to play with, there is also AI to guide the direction of play.

Some games have been incorporated into AI play-guide systems. In Tencent Games' recently launched Operation Delta, players can learn about the game's backstory by voice and talk to the game's AI and get advice — players can ask their AI partners for tactical advice, get intelligence information, and even engage in small talk. This new way of playing the game makes players feel more immersive and fun than ever before.

In a game with competitive elements, it's not easy to instill a backstory into the player and increase their immersion. The AI Jarvis created by "Operation Delta" resembles Marvel's Iron Man, with the operator's custom business card, background story introduction, operator voice, etc., "painless" tells the player the setting in the game, breaking the difficulty of "the player can only read the third line".

In addition to games, there are also companies that have created AI companions outside of games. Tease Game Assistant can grab the user's game screen to understand the game content. The player's highlight actions will be praised by the AI assistant, and the AI will give comfort and advice in difficult situations. Players can also interact with their voice while playing, enabling real-time "play-along".

As technology continues to advance, AI companion play will become more intelligent and personalized. Games can improve the competitiveness and attractiveness of games by introducing innovative elements such as AI play. At the same time, the development of the AI companion play market will also promote the ecological construction of the game industry and drive the development of related industries, such as game live streaming and e-sports.

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