Female players are the most credited,

Cooking a meal subverts the weapon spectrum.

It's the main hit, and even the high imitation version can't be beaten.

The glory of "Glory of Kings" dimmed for a second in October.

During the "Eleventh" holiday, a mini-game spread rapidly on the Internet, and even the high-imitation version of "Skin" ranked first in the overall list of free iOS games from October 5 to 7.

This game is The Legend of Shawarma, created by Turkey developer Eyad Al Shafei.

The game's magical theme song "Shawarma, Oh Shawarma, Oh Shawarma", the AI-synthesized crappy dubbing "Let's Speak Chinese", creative gameplay, characteristic character design and other content have triggered a craze for netizens to create two on video platforms such as Douyin and B station.

At present, videos related to the topic of "The Legend of Shawarma" have reached 2.28 billion views on Douyin.

Only the single video of "Let's Speak Chinese" exceeded 7.23 million views on station B.

Before it was removed from the shelves in China on September 10, the original "The Legend of Shawarma" also topped the iOS free game list for many days.

At present, the "high copy" version of "The Legend of Shawarma" is still at the top of the iOS game list.

Interestingly, this high-imitation version is actually the original "Oden - Simulation of Running a Food Shop Game" that will be launched in June 2023.

The game passed a version change on September 27, from the icons, game content to promotional materials, fully imitating the previously popular "Legend of Shawarma".

This hot spot rubbed off, from oden to shawarma, and "Glory of Kings" was seconds.

Even games such as "Operation Delta" and "Honor of Kings" have been squeezed to the back.

Speaking of which, shawarma is actually a Middle Eastern-inspired delicacy known for its unique roasting style and rich toppings.

In the game "The Legend of Shawarma", the player will take on the role of a shawarma shop owner.

It's the job to make a satisfying shawarma during business hours through a series of meticulous steps – cutting the roast, frying the fries, adding sauces, rolling the dough.

Players need to quickly and accurately satisfy their customers' needs for shawarma and other snack drinks to earn coins before their patience runs out.

In terms of gameplay and content volume alone, "The Legend of Shawarma" can only be described by the word "simple".

On the one hand, the volume of the game is less than 100M, which intuitively tells players that it does not have too much content-oriented design.

After entering the game, the content section of the game includes the store façade, the main interface of the game, the business place and the store upgrade page, and the game's characters and action design are also very simple.

Some netizens said that the picture, theme song, and dubbing of this game are all with the help of AI, and it is jokingly called the "3A" game of AI, but it is also because of the "nonsense" generated by AI that has attracted a lot of attention.

What kind of magic is it that makes players so addicted to it that even high-imitation skin changes can be popular?

In this regard, Li Yutong, a reporter from the Daily Economic News, had an exchange with Shule, and the monkey thought:

Female gamers have made great contributions, and the kung fu of cooking has subverted the ranking of the game circle.

In fact, management simulation games like The Legend of Shawarma are casual games.

Broadly speaking, some romance-style otome games can also fall into this category.

This casual style is obviously more attractive to women than the fierce battle style of male gamers.

"Traveling Frog", which was once popular in the past, has also won the favor of many women with such cute and interesting casual style.

At present, mobile games are no longer limited to RPG, cards, competitions and other tracks, and have begun to explore vertical games to find market segments and incremental markets when users are at their peak.

As a result, there is an opportunity for simulation games that are attractive to women to rise in mobile games.

As for the basics, it's an old legend of simulation management games.

Simulation games that are more modest than The Legend of Shawarma, such as Cairo Games, have also maintained their popularity for two decades with their unique pixel-art games.

Therefore, the picture is not the problem, the gameplay is the key, and experiencing the management of a certain industry, a certain profession or a certain city, and it is really refined to the point that it has a sense of simulated reality, there is a reason to become hot and hot.

In fact, there are a large number of food simulation management games, but it is necessary to really attract users and not become boring "cooking".

The key is how to create a chance encounter with all kinds of small accidents, especially to solve the troubles caused by some troublesome guests, these small details will determine the survival of the game.

As for AI-made games, it's just a plug-in.

Artificial intelligence can assist R&D personnel to quickly complete the creativity of some frameworks, texts, music, pictures, and even some magical content, and can also use AI to open their minds.

But the key is the creator's own creativity, not the acceleration of AI as a plug-in.

At present, although AI can be implanted in the whole process of game development and operation, it is only a shortcut tool as a whole, and it is far from replacing human creative labor in a broader and deeper way.

Therefore, the popularity of "The Legend of Shawarma" is, in the final analysis, creative and magical, but also human.

Just as physics and chemistry can be artificial intelligence, but the Nobel Prize in Literature will never be awarded to artificial intelligence.

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