2024/10/02 21:40
"This eleven, I've been at home with this second tour"
2024/10/02 21:40
Text/Yiguang Flow
In the past two years, the environment of the second game has declined, but in my opinion, this is the era of the old second game continuous development.
Last week, I saw that "Blue Route" launched a new feature "3D Dormitory", which is based on 3D characters, with a series of 3D scenes, interactive gameplay, and a favorability cultivation system for mini-games.
Looking at the unanimous praise of the players, Grape Jun also felt a little emotional about the evergreen of "Blue Route". Not long after the start of the 2D second game 7 years ago, it was able to occupy a place with differentiated and popular themes, and today, 7 years later, it can continue to break through and try to explore the 3D field.
I have to say that among the many old second tours lying flat and the new second tours that can't find the direction, there are not many old second tours who are willing to pay the cost and take the risk of trying a new path.
01
Speaking of this update of "Blue Route", players can be said to be more satisfied with the 3D characters and the supporting gameplay of the 3D dormitory.
During the test server stage, some up owners uploaded relevant videos, and players couldn't wait to post enthusiastic comments. After the release of the dormitory PV on September 25th, players gave praise even more. Something like, "Eleven, I'm at home with Sirius!" "I'm so happy with your new way of playing!" "I've been thinking about you all the time you've been maintaining" comments have received thousands of likes.
As of the time of writing, 26% of the more than 10,000 players gave full marks, and a total of 77% of players rated 7 or more. For a new feature, this is a very high rating.
The reason why players are so ecstatic is that the 3D dorm is too much for the player's taste.
In general, the overall quality of this 3D dormitory is relatively high, the character modeling accuracy is higher, and more emphasis is placed on the details of the characters and the performance of the atmosphere, such as the texture of the skin, the softness of the hair, the changes in expressions and movements, etc., and special filters will be used when emphasizing the atmosphere.
The construction of the scene is also more exquisite, on the one hand, there are a large number of scenes, such as the interactive scene with Sirius including the living room (day and night version), bathroom, beach, etc., on the other hand, the design of close-up objects also has a lot of "Blue Route" characteristic elements and stalks in it.
Interactive gameplay can be seen to be the most effort-taking part of the production team, in the game, players can improve character fit through dialogue, touch, gifts, etc., and unlock more plots, features, rewards, many of which can be obtained for free.
After unlocking, players will be able to interact with the characters up close and personal in story interactions and mini-games. For example, talk to her about daily life and listen to her confide in the player; Another example is to invite you to the beach for a date, during which you can also experience a "dynamic" volleyball game; Or invite her to dance a song, and then sit down and rest together when you are tired...... Not only do these interactive gameplays include a lot of perks that players will enjoy, but they can also greatly expand the details of the character, such as mannerisms, personality preferences, and more importantly, "attitude towards players".
Two-dimensional games that emphasize emotional cultivation usually build an environment in which players and characters get to know each other and get to know each other, so that players can always deepen their love for the characters and bring them in. The 3D dormitory can undoubtedly achieve this purpose very well, first of all, the 3D character can further make the image of the character fuller, and secondly, a variety of interactions that meet the personality can also transform the player's past brain supplement into a real scene, bringing a more fulfilling sense of satisfaction and emotional value.
Personally, my favorite part of this update is not the interaction, but the elegance and temperament that Sirius brings to the conversations with the players. Maybe many people are like me, just because of the setting of the white-haired maid and her outstanding figure, but with a deeper understanding, I can find that she always takes the player as the center of her words and deeds, and occasionally a little reckless cuteness is more lovely.
Not long ago, in the PV of the 3D dormitory, Sirius showed her conscientious side as a maid, which undoubtedly added a bit of detail and contrast to the original character design, and then to the plot in today's 3D dormitory, you can find her deep feelings for the player that she can't hide under her elegant temperament.
Therefore, every time the player learns about Sirius through the new interactions, new information, and new details released by the game, they can constantly refresh their cognition of her, so that the core of the character gradually stands up in the player's heart, as if the player accompanies the character to grow up, and the emotions accumulated over a long time will become more and more difficult to replace.
At present, the 3D dormitory is just the beginning, and there is still a lot of incremental information that can be expressed through 3D, such as continuing to increase interactive gameplay, adding plots, and developing new 3D systems and scenes.
As a commander, the player is also the most important person in the character's life trajectory, so in different 3D scenes, players and characters with different personalities can collide with each other to produce richer chemistry, and players can also enhance their love for the character through the details of dialogues, interactive plots that match the character's personality, and even more special trigger events, and gain a deeper emotional value and sense of belonging.
02
Out of the player's perspective, it seems to me that there is a deeper signal for "Blue Route" to enter 3D.
In the past, "Blue Route" was more often in the field of 2D, keeping a certain distance from the industrialization and 3D tide in the industry, and in the 7 years of low-key development, its IP heritage, user groups, and content scale are growing day by day. Now that this game has crossed the threshold of 3D technology, it is equivalent to competing for new fields with a whole ecosystem behind it, in a sense, this is more deterrent than making a new 3D second game from scratch.
First of all, on a single product, the expansion of 2D to 3D means that the underlying technical strength is improved, which can bring more imagination space for gameplay and experience to the product, such as 3D the massive characters reserved by the game, which can directly bring a large amount of playable space and a rich content pool. In the long run, the accumulation of 3D technology can also be applied to all aspects of game development.
Outside of the game, Blue Route is also experimenting with 3D short films
Secondly, from the user's point of view, the experience brought by 3D is also subversive. For veteran players, their favorite characters can be brought back sweet memories of the characters they once liked, and they are bound to strengthen the emotional connection with the game again. After all, in the 7 years of companionship of "Blue Route", players, characters, and games have experienced countless updates and changes, and each experience is accompanied by new emotional investment and precipitation.
In addition to this, new developments in the 3D space can also bring pride and a sense of brand belonging to players. In the past in the field of 2D, "Blue Route" has indeed been studied to a certain extreme after 7 years of accumulation, and I believe that players can proudly say that "Blue Route" is one of the most capable works in the 2D second game. Now that it has entered the threshold of 3D, this game has a new and broad space to play, and players can also gain the pride of "accompanying their own games to be great again" in the process of witnessing the growth of the game again.
Finally, from the perspective of the company, the proficiency and mastery of 3D technology, and the attempt of new content and new gameplay can gradually improve the R&D capabilities and IP value.
Overall, the breakthrough in 3D technology of "Blue Route" not only fulfills its previous promise to players, but also lays the foundation for its future development.
03
Seeing the action of "Blue Route" in 3D this time, what impressed me the most was the game's dedication to "satisfying players' love".
This is a matter of great patience. As many players lamented in the comments, the game has created a cute character, and when the player is most tired, they can heal the player's heart with a few words, which gives people a sense of belonging, which belongs to the first gear among many two-dimensional mobile games.
What's more, the game has been maintaining this atmosphere through long-term quality and quantity content, whether the player has left or not, as long as they return to this harbor, they can see the "love" of the characters and the game for the player as always. Naturally, when the player comes back to his senses, he will also fall in love with the girls in the game for a long time.
In fact, it can be seen that many of the actions in this game are not driven by pure commercial purposes, but rather measure what players like before choosing what the game wants to do.
Nowadays, the business logic of most second games revolves around payment, first establishing a commercialization model and production ratio, such as following the popular gacha model, developing and promoting games through the path of "a large number of resources accumulation→ improving quality→ expanding popularity→ and making players like + pay".
In the era when "Blue Route" was first launched, many second games were made according to the path of "creating content that players like→ designing gameplay and paying". Now "Blue Route" has gone further on this road, establishing the logic of "creating a variety of characters, making players like → improve benefits, let players have fun→ optimize details, improve players' sense of belonging→ generate emotional value, and make players pay voluntarily".
Therefore, a lot of the content in this game is made on the premise of "let the player get it first", rather than trying to make the player "love it". Similarly, in most cases, players' payment behavior is not linked to the cost of content production, which makes one-time payment points for skins become the core pillar of the game.
On the one hand, high-investment products cannot create a large number of characters that players like and full of content in the early stage like "Blue Route", and give players at low or even no cost; On the other hand, low-cost products are difficult nowadays, and there is a lack of time to build a sense of belonging and brand power for players.
Unlike many second-game games that have to be imitated and copied for the sake of commercialization and compromises on success rates, Blue Route can be very focused: provide players with things they love, and keep polishing and upgrading them.
The 3D characters and dormitory gameplay also follow the same philosophy: to inherit and amplify the love and imagination of players in the 2D era.
It is conceivable that if this set of gameplay is directly linked to the payment, the short-term growth brought to the game must be terrifying, but the beauty of "Blue Route" is to provide new content to players in a low-cost or even mostly free-to-play way. As a result, the new content not only provides new emotional value, but also further solidifies the trust relationship between the game and the player.
Since the beginning of this year, there have been more and more actions in "Blue Route", but there are some more changes than in previous years. On the one hand, the game continues to maintain the emotional value of players in the past, providing more and more players with favorite characters and related content. For example, many new characters have recently been launched, as well as several sets of vow dresses that are still of high quality.
Another example is the high-frequency interaction between games and players offline, from Guangzhou Fireflies, Shanghai BW, to the recent "2024 Hong Kong Midsummer Cool Festival", and then to the CP exhibition during the next 11th day, it can be said that "Blue Route" has maintained the practice of serving players and providing players with multi-angle emotional value over the years.
The scene of the Cool Festival
On the other hand, since the beginning of this year, "Blue Route" has tried a lot of new gameplay and activities, and the landing efficiency is very high, and the feedback obtained is also very good. For example, the gameplay of "Cultivation Plan" at the beginning of the year, the series of 3D animated short films of "Parallel Port Area" that began to be serialized at the end of last year, and the 3D gameplay "Dormitory Project" mentioned today.
"Nurturing Programme"
These new contents not only continue the brand inertia of the past "Blue Route", but also mean that the game is trying to break through the comfort zone and use new technologies, ideas, resources and methods to provide players with more freshness and expectations.
Overall, through the small action of "testing the waters 3D", it is not difficult to judge that the next "Blue Route" will enter a new explosive cycle with the heritage of the past 7 years. Starting from this new starting point, I am looking forward to what changes "Blue Route" will bring to the second-tour market.
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