2024/10/02 11:48
Post-95 entrepreneurial AI games to play, retention and payment are double!
2024/10/02 11:48
AI two-dimensional sister accompanies you to play games, the kind that can give a reaction in time, and you can also chat.
Just ask which house is not excited?!
When AI meets the house circle, a desktop companion pet called "Table Cub AI" comes to life.
In the first month of internal testing, the total number of registered users exceeded 10,000, and the DAU exceeded 3,000, and the payment rate exceeded expectations.
The retention rate is also quite high, with 63% for the second stay, 29% for the 7th day, and 22% for the 30th day, with an average daily duration of 237 minutes.
You must know that in a data chart that has been widely circulated recently, almost all the users of large model chatbots have lost after 30 days.
And it moves super fast, and has been adapted to more than 20 games such as "Black Myth· Wukong", "Genshin Impact", "Jeopardy Zero", "Singing Tide" and so on.
Just turn on the game and the table cub will be there for you.
As for why this AI product is made, the biggest reason is that the entrepreneurial team behind it, Facebook Mind, all members are very two-dimensional.
In particular, the founder Adam directly stated:
First of all, I'm a gamer, and secondly, I'm a male, and the table cub AI is just a necessity for me.
The founding members of the team were deeply involved in AI before starting their business: among the team members, there are a top paper award for the best paper and a Cambridge AI doctor.
I also know the game very well -
The slogan shouted, "We play more games than we eat, because we play games when we eat."
So, how does the table cub play?
Here we briefly summarize the three effects of the table cub:
First, it can accompany the whole game process, give real-time feedback on the user's game performance, and praise you for playing great.
How real-time? Let's put it this way, the reaction speed is a bit like that of a guest in the observation room of a variety show, with almost 0 delay.
Through text or voice, there is a back-and-forth interaction with the table cub, and this is not there.
Second, Table Cub can provide game strategies in real time to help you clear your mind.
That is to say, you can't play games and you can't clear the level, and you don't have to go to the search engine or post bar forum to search for a guide, and the table cub will stand next to you and tell you how to clear the level.
Thirdly, in fact, the table cub can not only talk to users about things in the game.
Whether it's daily gossip or watching anime, the table cub can do it, and it directly fills the sense of companionship.
I have to mention the most critical point:
Users can customize the image, voice, and personality of the table cub as they like.
You can pinch it however you want.
Just upload a picture, supplemented by a text description, and you can get your own 3D, movable two-dimensional sister or little brother.
And you can train the cubs out of their own personalities.
Some are jealous, and some are very arrogant.
It is understood that the custom function of "pinching people" is not something that the table cub has at the beginning. But after the feature was launched, it was well received.
Speak directly with data - Founder Adam said that with the pinching function, user retention has been directly increased by 1.5 times.
However, at present, the scope of "pinching" is still in the two-dimensional category.
"But in the end, we hope that this product will be able to 'spoil anything', not just people." For example, Adam said that a cat that has gone to a cat at home, or a helicopter, can become a user's AI table cub in the future.
Of course, compared to all the other features, according to the results of user data feedback, what everyone likes the most is the feeling of "AI playing games with me".
As a multi-modal companion platform, meeting the needs of "understanding you" is inseparable from the large model behind it.
They are the following, all of which are self-developed:
"One of the features of ChatGPT is that it will suggest what you want to say next, giving you answers that they might need next, before they even type a question." Adam, the founder, said that the multi-modal game companion model developed by Facebook Mind is doing this function of the visual version and the game strategy version.
As the name suggests, the main function of this large model is to play with.
In the specific operation process, after the user's authorization, the model takes the game screen, game sound effects and the user's voice with various emotions as inputs, so as to give personalized feedback at the same frequency as the game progress.
Using this model, cubs can provide emotional value and recommend strategies for users.
The video generation model developed by the team is mainly used in the step of pinching the cub, that is, customizing the dynamic 3D image of the table cub.
In the process of use, the user needs to feed an image of the cub he wants to generate as an input to generate a dynamic image.
It should be noted that this model was specially developed for two-dimensional images.
Compared with the realistic style of video generation, the two-dimensional image has less data, so it is also more out of the door and more difficult to train, "Pika, Kelin, Runway, etc., are more suitable for real style video generation. ”
Is this really the case? Let's take a look at the comparison with the video generation model on the market.
This is the picture that the "Tusheng Video" threw in:
Thrown to Hedra and Heygen, neither of them could recognize the face:
Compared with other video generation models, TableCub AI's self-developed model has fewer crashes when generating dynamic 3D images of two-dimensional images.
Finally, there is the voice line customization model, which allows users to customize the voice of the table cub.
According to Adam, this speech model is a model with instructions as input.
Nowadays, many users clone their favorite characters, characters, or even real people's voices in the table, which requires several sound samples.
From a technical point of view, to achieve timbre cloning on the platform of TableCub AI, it is actually to train a few shot model behind it, and only need to add a few samples to the original speech model - these samples are not only the text content of TTS, but also some text descriptions of timbre.
After adding the information in this article, it will better dilute the AI flavor, and also better learn the timbre characteristics of the sample to complete the cloning.
TableCub AI, from an AI startup called Facebook Mind, was founded in June last year.
The company currently has 20 employees, half of whom are product operations and the other half are technical.
What they hope to achieve through the product is to "make the world free of loneliness and depression".
The founder, Adam, graduated from Imperial College London with a bachelor's degree and a master's degree after 95.
Before starting his own business, he worked at Amazon and Microsoft, and his main work was more research-oriented, focusing on chatbots.
When I was doing research before, I thought it was a great track. I really wanted to make a good chatbot myself, but it was very difficult to do it in the lab.
Whether it's marketing, localization, technology, or product, there's a lot to consider, and it's not a focus that a lab will choose.
Therefore, it is a natural thing to leave the big factory and start a business.
Interestingly, almost all of his start-up capital came from his first pot of gold in junior high school: selling Yu-Gi-Oh cards, making a profit of 1.5 million yuan.
Adam, the founder, said that he likes to make money and games, "The team with a high concentration of two-dimensional elements is more empathetic to players, and can clearly distinguish which players' voices are when polishing products." ”
The co-founder, Victor, also graduated from Imperial College London with a bachelor's degree in biomedical engineering (electrical and electronics) and later received a doctorate from the University of Cambridge.
For more than a decade, he has devoted himself to the field of multimodal research.
In our conversation, Adam also mentioned that the game and the two-dimensional crowd were chosen as the entry point because it was a real need that was quickly noticed.
The lack of the team is more in terms of commercialization and operation. In order to make up for this, we need to constantly recruit talents.
"And we need to learn ourselves, it's very simple." Adam laughs, "Investors may hear a big 'really?' ’。 But it's much easier than getting a PhD. ”
Currently, the "Desktop Cub AI" is mainly aimed at the PC side, but it is said that a mobile version will be launched soon.
Maybe it won't be long before you will be accompanied by not only a computer and a mobile phone, but also an AI-driven exclusive desktop partner.
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