Recently, a very new way of travel is gaining popularity among young people - following the game to travel.

With the rise in popularity of the first domestic triple-A game "Black Myth: Wukong", many players have a yearning for the history, culture and ancient architecture of the game filming location, and the cultural and tourism departments of Shanxi, Shandong, Sichuan, Shaanxi and other places have also planned and launched a series of promotional activities of "Follow Wukong", attracting a large number of gamers.

In fact, in recent years, many game manufacturers have shown cultural consciousness and responsibility, devoting themselves to the inheritance and innovation of Chinese culture and cultural tourism resources, and injecting vitality into the promotion of culture and tourism by integrating elements such as natural scenery, cultural history, and intangible cultural heritage skills into game products.

For example, Xingbang Interactive Entertainment, which originated in Chengdu High-tech Zone, has been integrating Bashu culture into a variety of self-developed games with a unique cultural perspective and innovative spirit, bringing players an audio-visual and cultural feast.

01

Replay history in the game

"Sleeping for thousands of years, waking up shocks the world". In recent years, with the "out of the circle" of precious cultural relics such as bronze statues and bronze masks, the important cultural symbol of "Sanxingdui" has attracted more and more attention and love from young people.

In the Xianxia game "Heavenly Sword" launched by Xingbang Mutual Entertainment, the mystery and magnificence of Sanxingdui have been given new vitality.

The game team excavated the rich connotation of the Sanxingdui ruins, and integrated precious cultural relics such as bronze masks and golden scepters into the game fashion design to create a different "bronze mask fashion show".

In the game, players can not only experience the collision of fashion and history, but also feel the charm of the ancient Shu civilization by collecting and wearing these fashions full of cultural charm.

"Heavenly Sword" bronze mask fashion show

In order to further enrich the cultural connotation and fun of the game, the national treasure panda has also been integrated into the game world and become a unique mythical beast mount.

In the design of fairy beasts and pandas, the game combines modern 3D modeling technology with traditional Chinese painting elements, which not only retains the cute state of pandas but also loses the majesty of mythical beasts. The panda is also decorated with totems and ornaments that symbolize Bashu culture, such as colorful ribbons and jade rings.

In the game, the fairy beast panda is the help and guardian of players to explore the vast world of Xianxia. Accompanied by fairy beasts and pandas, players can shuttle between the mountains, rivers, lakes and seas of the fairy world.

02

When the "Ninth Art" meets the culture of the Three Religions

At the end of the Eastern Han Dynasty, Zhang Daoling founded Taoism in Heming Mountain, Chengdu, and Chengdu became one of the birthplaces of Taoism in China.

In "The Journey to the West", which is constructed against the backdrop of ancient oriental mythology and the Classic of Mountains and Seas, Taoist culture has become an important source of inspiration for the game characters. "Journey to the West" is based on Taiyi Zhenren to create the professional role of "real person", which not only integrates Taoist costumes and spell effects in appearance, but also embodies the essence and wisdom of Taoism in character setting and skill design.

The real person asked intently, and when the demons were raging, he would eliminate the demons. After players choose the "real person" corner in the game, they will play the role of upgrading all the way to fight monsters, which can not only experience the fun of the game, but also feel the breadth and profundity of Taoist culture.

Introduction to the "real" characters in "Journey to the West".

"There are many immortal mountains in Shu, and Emei is difficult to match." The R&D team of Xingbang Mutual Entertainment's "Fighting Hats and Rivers" used the "Buddha Country Immortal Mountain" Emei Mountain as the blueprint for scene design, and integrated Buddhist cultural elements such as Buddha statues and rakshasas into multiple scenes of chivalrous cultivation.

In addition, "Fighting Hats and Rivers" also pays attention to the polishing of scene details and the creation of atmosphere. The clouds, dense forests, and temples all strive to be real and delicate, so that players can feel the tranquility and peace from the immortal mountains of the Buddha country.

"Fighting Hats and Rivers" added the element of "Buddha Country Immortal Mountain".

Thanks to the game's sense of substitution and immersive narrative skills, Bashu culture has been endowed with unprecedented vitality and has become interactive, participatory, and fluid.

Xingbang Interactive Entertainment hopes that through this innovative way, players can cross the boundaries of time, space and geography and establish an emotional bond with Bashu Cultural Tourism.

According to the report "Research on the Possibility of Game IP & Cultural Tourism Co-innovation" by the China Tourism Academy, players who play games more than 3 to 5 times a week travel more than 3 times a year.

Therefore, Bashu's rich cultural and tourism resources not only add cultural heritage and connotation to the game, but also reverse penetrate into real life and realize the transmission of online traffic to the offline tourism industry.

03

epilogue

According to the official introduction, Xingbang Mutual Entertainment will continue to cultivate the cultural fertile soil of Bashu, not only focusing on the dazzling Sichuan opera art, the long-lasting Sichuan tea culture and other intangible heritage, but also focusing on the tourism resources such as Qingcheng Mountain and Jiuzhaigou, which is a natural wonder.

In the future, the company will lead players to enjoy the magnificent mountains and rivers of Bashu and feel the historical and cultural resources and cultural heritage of Sichuan in a rich cultural and tourism linkage way.

This article is from Xinzhi self-media and does not represent the views and positions of Business Xinzhi.If there is any suspicion of infringement, please contact the administrator of the Business News Platform.Contact: system@shangyexinzhi.com