Blizzard picked up Hearthstone,

Lost it all!

The myth that Blizzard is a must-have product has become a legend.

On the 25th, the "Hearthstone" national server (hereinafter referred to as "Hearthstone national service"), which has been away from the Chinese market for a year and a half, officially returned.

Subsequently, a large number of netizens reported on social platforms that they needed to queue up to enter the game, and the waiting time was about 3-15 minutes, and they expressed their dissatisfaction with NetEase's server preparation.

Some users have reported that they are unable to log in through the Battle.net service, or that they are quickly kicked out of the server after logging into the game.

But it doesn't stop there.

On the evening of September 26, the operator of the game "Hearthstone" issued an announcement to apologize for the long matching time and the disconnection in the middle of the game after the launch of the national server on the 25th, and announced the relevant compensation plan.

On the evening of September 26th, "Hearthstone" Sina's official WeChat "@炉石传说" posted that since the launch of "Hearthstone", there are still problems that affect the normal and smooth play of players, such as abnormal queuing and matching times, inability to enter the mall, and disconnection in the game, "We are deeply sorry for your current poor game experience."

At the same time, the operator said in a long post on Weibo that the current national service has really encountered very tricky and complicated problems. In the past nearly 40 hours, Blizzard's technical team has been fixing the problem, and the national server team has also been continuously carrying out technical cooperation and problem feedback. In addition to the Hearthstone development team and the Battle.net technical team, more teams have joined the technical support.

At the same time, the announcement also said, "As of the time of the announcement, the problem is gradually being resolved, but we are very sorry, the technical team is still unable to give the expected time for full fixation".

It is worth mentioning that the @炉石传说 said that the current poor game experience is not due to the insufficient server configuration and hardware investment of the national server, and the queuing is not caused by server capacity limitations.

The announcement pointed out that "in the version where the national server is absent, there are many bugs that only appear when the number of players reaches the national server level, and the concentrated outbreak of these bugs has exacerbated the current situation."

After more than a year, the return of the "Hearthstone" national server, what does it mean for Blizzard?

There are a lot of problems after Hearthstone goes live, does this indicate a lack of preparation?

After the return of the Hearthstone national service, the holding of related e-sports events will also return to normal, what is the impact on the e-sports events of this project for missing the Hangzhou Asian Games last year?

After Blizzard's return, under the operation of NetEase, can it return to its previous peak?

In this regard, Hu Lei and Shule of the financial network had an exchange, and this monkey thought:

The myth of Blizzard has finally become a legend.

Hearthstone's return is just another step in Blizzard's return to the Chinese market.

The return of the old game does not mean that Blizzard can return to the peak of the Chinese market.

On the contrary, the "good" of the game's virtual props given in order to win over users also shows that the arrogant Blizzard in the past has indeed begun to choose to bend down for the sake of rice sorghum.

At the same time, the "remarriage" between NetEase and Blizzard is essentially just a dowry for NetEase and Microsoft.

NetEase's enthusiasm and resources for Hearthstone or Warcraft before are naturally not as good as in the past, which may become the root cause of the queuing phenomenon.

After all, the hot and piping hot of the restart day is truly spectacular.

But when the old players leave silently after being nostalgic, they need NetEase to pay for the resources invested in this "exceedance".

Therefore, NetEase's choice is to make capital allocation according to the norm, rather than directly facing the "morning peak".

In addition, missing out on the Asian Games brought Hearthstone's prestige in the Chinese esports industry to a freezing point.

Moreover, due to the period of Hearthstone's "temporary absence" from China, domestic Hearthstone players have lost more opportunities to compete, which has also caused hidden worries about the future continuity of Hearthstone.

In other words, the rift caused by the past injury has caused a stress reaction in the Chinese esports industry, and it is inevitable to try to avoid it.

All in all, Blizzard games are declining in the Chinese market, and they have been exposed long before the "divorce".

The result of the "breakup" for a year is to turn the gradual cold into a sharp freeze, just the restart of the old game and the return of the national server, but it is only a short thaw, but it is not in line with the past.

Unless there's a new game, a new carrier to hot start.

The key to breaking the game here has little to do with Blizzard, but the cooperation between NetEase and Microsoft for console games and mobile games, such as the redevelopment of Blizzard's IP.

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