In 2000, with the "True · Three Kingdoms" series, Glory opened up a refreshing and refreshing grass mowing genre that satisfies players and can really ride a thousand, and with the sales of "True · Three Kingdoms Warriors 2" exceeding one million and the sales of "True · Three Kingdoms Warriors 3" 2.27 million, it was able to rank among the first-tier manufacturers.

In the next 24 years, the sales of "Warriors of the · Dynasty have gradually declined", but the boom of cool travel has never been sluggish, and even in the past two years, keywords such as cool travel and mowing have increasingly become the traffic password of small games, and videos such as "pinching", "tapping tape balls", "scraping soap cubes", "hoof repair" and other videos have formed a must-have "decompression medicine" for contemporary people.

Crushing, mowing, and dimensionality reduction strikes are happy

In addition to the traditional character action flow of "True · Three Kingdoms", the traditional character action flow of one enemy and one hundred mowing, and the integration of roguelike elements into the mowing content has become the mainstream in the past two years. In 2022, the low-cost hit product "Vampire Survivor" was born, even if the picture is simple, but relying on the simple operation of the player can bring a large piece of lawn mowing, and the random growth content of Roguelike, it has won a lot of praise from players, and it has also driven the popularity and commercial potential of the gameplay combination.

As a result, there was the popular Douyin mini-game "Dungeon Mower" - a game that simply and crudely borrowed from "Vampire Survivors" and strengthened the player's start, highlighting the player's coolness from the beginning. In the second half of 2022, a 2D Roguelike lawn mowing mobile game "Bullet Shell Assault Team" directly hit the top of the best-selling list, and continued to maintain it, and the overseas region also had excellent results in breaking into the top of the best-selling lists in many countries, which once changed the impression that it was difficult to monetize casual games。 It is also after "Bullet Shell Strike Team" that on the one hand, the development of the Roguelike+ lawn mowing track is becoming more and more mature, and on the other hand, the commercialization potential of small games has been continuously explored, and at the same time, this kind of simple operation and refreshing and direct games have also allowed more pan-users to be continuously harvested under the decompression charm of pure cool mowing. When the Roguelike mowing grass and cool game continues to harvest, the manufacturer's mentality control of this part of the player's pursuit of cool game is more accurate, shorter and faster game rhythm, simpler and more convenient operation, more direct numerical and picture stimulation, it is best to bring a little magic, with a little Internet hot stalk, of course, the most important thing, is to give the player an absolute "protagonist" experience in the game, giving him cool feedback from operation to recharge to combat power to improve the entire game line. As a result, a variety of cool text themes and mature terminal game models appeared in front of players in a more cool way. "Seeking the Way" - a popular mini-game in 2023, with the theme of cultivating immortals, and an idle strategy game for cultivating immortals starting from cutting down trees. "As long as you cut down trees, you can improve your cultivation", "choose one of the five at the beginning, you must choose the panda", the magical propaganda advertisement, constantly conveys to the audience the core essence of "improving combat power effortlessly" and "opening the blind box with high explosiveness", and at the same time integrates the classic of "little demon counterattack, kill the audience in seconds", so that "Seeking the Dao" will directly increase and bold the label of "Come in and practice counterattack and be cool" on the top of your head.

At the same time, in this year's game market, the magical and cool mini-game market has directly exceeded the revenue of new App products with greater investment and large production in some time periods. Many of these mini-games are even full of familiar elements, such as mowing the lawn, roguelike, opening boxes, mercenary knights, and cultivating immortals to upgrade ...... To a certain extent, routines and skinning can be used to describe this part of the mini-games, but this does not affect the player's persistence in pursuing cool in these games, and their enthusiasm for them.

From slimes to pinching tactile decompression pleasure

"Pinch is becoming the next circle after slimes to collapse." A friend who had been in the slime circle and entered the pinch circle this year said indifferently. "Pinching", this year suddenly became the top toy for young people to decompress, you can simply understand that there is a shape, can be pinched, pinched up with a variety of feels, can decompress things, childhood balloons with flour to paint a smiling face of the flour man, can also be classified as the ancient pinching. The more recognized cause of the global "pinching" craze is caused by the Japan kneading brand iBloom, cute shape, soft and rebounding feel, withstanding many times of play, quickly rolled up a "pinching" wind around the world. In China, the spread of the Internet has gradually taken advantage of this east wind, and in the absence of brands and professional pinching stores, the trend of self-research has been opened. From materials to shapes to packaging bags, little by little we have studied a better looking and more interesting kneading, and have attracted more and more young people to enter the pit and pay attention. Recently, the very popular egg kneading shape is cute and even realistic pinching, many of which are linked to food, which makes people love it very much at a glance, and the soft and changeable feel when pinching it, and the process of watching it slowly recover after flattening it is indeed very decompressing, this kind of soft, glutinous thing, you can hardly resist the urge to pinch it. But it quickly became popular, and the production was not complicated, and the pricing and scramble quickly accumulated in a short period of time. The titles of "It costs 40,000 yuan a month to enter the pit pinching circle" and "A pinching auction costs thousands of yuan" has become the focus of attention from the outside world recently. A palm-sized handmade slow-rebound toy sold at a sky-high price, and at the same time, the pinching price of many big stores is getting more and more expensive and difficult to grab, which reminds my friend of the collapse of the slime circle a few years ago. Slime, a decompression toy similar to pinching, you can also call it playing with mud, mainly through the combination of various glues and glycerin, borax water and other items to make different feel and play "mud", through hand pinching, pulling foam, poking and other ways to play and decompress.

It has a certain homology with pinching, and even the mud in the slime circle similar to the "mochi" feel is similar to the feeling of some pinching and playing with the kneading circle. In the past few years, slimes have had a long time of craze, and also gave birth to a large number of slime stores and chaos in the circle, well-known big stores are outrageously priced and the goods have repeatedly overturned, a box of slimes that may cost less than 20 yuan has set a high price of more than 100 yuan, the shipping period is long, and the phenomenon of scalpers reselling when the volume of goods is scarce is not uncommon, coupled with the serious phenomenon of young age in the circle, the production is not supervised, and the disputes between stores are continuous, and the rights and interests of consumers are not guaranteed. The chaotic slime circle was already crumbling, and with the official media's voice warning of its safety issues, its circle dispersed in a hurry, and it no longer became popular, and only some shops and enthusiasts are still holding on. "Now the direction of the pinching circle is exactly the same as the original slime circle, and even the official media is speaking." The friend said indifferently again. is not only the same pricing chaos, but this year, when the pinch is gradually becoming hot, not long ago, the official media also spoke out again about the safety of this popular decompression toy. "Consumers use instruments to detect that some pinching formaldehyde exceeds the standard", "some shopkeepers choose to close their stores because of physical discomfort caused by kneading", "hidden dangers of pinching PVC bags" and other problems have also begun to surface. Pinching this new generation of young people's decompression toys is gradually getting out of its frenzy, but the contemporary people's pursuit of decompression is far from over. Up to now, the "collision" in the live broadcast room has become a new generation of decompression passwords. The anchor will put 10 different colors of resin turtles into the blind bag, and players place orders and make a wish for their favorite color, for example, Quan Hongchan makes a wish for a green turtle. Then the anchor puts a white paper with a nine-square grid on the table, and every time a turtle is removed, put it in 1 of it, from 1-9 until it is full, after filling the nine-square grid, every time a pair of turtles of the same color appears, the anchor will "touch off", and the "touched" turtle will be given to the player who placed the order, and another pack will be sent to the nine-square grid; Open 3 of the same color on a line, and send 5 packs; If you get all 9 colors in the nine-square grid, you will also give away 5 packs; If the color of the player's wish is revealed, 1 pack will also be given. In this way, after opening all the purchased and gifted turtle blind bags, all the turtle ornaments that have been opened will be packaged and sent to the player. In fact, among the various live broadcast platforms, "turtle matching" is just one of them. However, the things in this kind of dismantling the live broadcast room are basically classic fashion small garbage, and there are very few high-value items that can be opened. However, the setting of the game basically follows the nine-square grid mode, and when you see this, you can't help but think, 10 different styles plus 9 grids, plus a variety of game rules, so that players who buy often go through several times of the anchor "send the bag", don't think it's your luck, as long as you bring in the mathematical formula, you can clearly know that this is just a simple mathematical model. Of course, it's not just turtles that can be touched, for example, there are some classic fashion trash that is still in stock. However, in addition to this kind of gameplay that simply provides emotional value, there are also some gameplay that seems to be more "realistic", such as "tissue pairing", such as "sock pairing", and "lace panties can also be touched...... Although the way of participating in "Matchmaking" is different, the constant "Eating and Touching" also brings a huge sense of decompression to players, coupled with the emotional value of the superposition of the anchors' live broadcast skills, which does give players a lot of happiness.

"Decompression" - a compulsory subject for contemporary people

My friend who has been in the slime circle and caught up with this year's pinching fever also has a favorite hobby, adhesive tape balls, which is to glue down the adhesive surface of the adhesive side of the tape and accumulate into balls, and occasionally she will dissect them. A friend explained to her love of tape balls: "Finding something to do in my hand can calm me down, sticking big balls out is very fulfilling, and the moment I open it is very decompressing." Her explanation of the hobby of slimes, pinching, and tape balls is inseparable from decompression, just like most people in these circles, they are pursuing the pleasure of decompression. I've seen a very violent pinching method in the pinching circle, compared to the ordinary pinching and the public pinching method that will rebound and recover, this blogger's pinching has become a disposable toy, and the pinching method that is so explosive that you can't see the prototype is her best pinching and decompression.

The same is true for tape balls, there are many viewers who don't play with tape balls, but they like to watch the tape balls being scratched, they think that the layers of tape cuts look very decompressed when they are cut, and even some people will customize the wrapped tape balls and send them over for their own dissection, and the dissection is cool, and the pressure is released with the dissection.

Even in various lawn mowing games, there are often a lot of impulsive purchases because they want to release pressure and mow the grass more happily. In essence, with the economic downturn of the whole society in the past two years, social pressure, gender antagonism, and the high-speed content dissemination of short videos, the anxiety phenomenon of modern people is becoming more and more serious, which makes them urgently need an outlet to release their stress. As a result, "decompression" has become a hot traffic topic on the Internet today, from the huge number of views of videos such as ASMR, eating and broadcasting chewing sounds, hoof trimming, carpet washing, and squeezing blackheads; and then to the small games that rely on short, flat and fast, cool mowing, rough face slapping and turnover, and numerical growth to impress pan-users; As well as the endless emergence, each of which can establish an industrial chain to drive the growth of the material industry...... "decompression", has indeed become a compulsory subject for contemporary people, and the current content linked to it is opening its carnival.

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