Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

Executives are responsible for losses!

Who is responsible for Perfect World?

In the midst of an eventful time in the perfect world, there has been a major personnel change - two CEOs resigned at the same time.

On the 22nd, Perfect World announced that Xiao Hong and Lu Xiaoyin resigned as the company's CEO and co-CEO respectively, and Gu Liming was the company's new CEO.

Previously, it was reported that the number of layoffs had exceeded 1,000, and some R&D departments had even directly reduced hundreds of people. Even the highly anticipated projects such as "Perfect New World" have been suspended.

The announcement mentioned that due to the adjustment of work arrangements, Xiao Hong applied for resignation as the company's chief executive officer, and after his resignation, he still served in the company and served as a director of the company; Lu Xiaoyin applied for resignation as co-chief executive officer of the company, and after his resignation, he continued to serve in the company and serve as a director of the company.

Judging from Gu Liming's specific resume, he joined Perfect World in 2013 and successively served as Vice President, Senior Vice President, and President of Perfect World's E-sports business.

According to the official website, Perfect World's business covers three major sectors: Perfect World Film and Television, Perfect World Games and Perfect World E-sports.

Perfect World claims that it continues to deepen its layout in the field of e-sports, maintains its leading market position, and is the exclusive operator of the world's top e-sports masterpieces "Dota 2 (Dota)" and "CS (Counter-Strike: Global Offensive)" in Chinese mainland.

In 2016, Perfect World was listed on the Shenzhen Stock Exchange.

According to the performance forecast, Perfect World's loss in the first half of this year is expected to be between 160 million yuan and 200 million yuan.

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Why did Perfect World lose so much that both CEOs had to resign?

In addition, there is market news that Tong Qing, president of Perfect World, went to Hangzhou to start an internal business and set up a publishing company, aiming at the current hot mini-game category.

At the same time, in the first half of this year, Perfect World also made a live-action interactive video work "Beauty, Please Don't Affect My Learning", which was released on March 29, and players need to pay 36 yuan to purchase the experience.

Perfect World's profit anxiety, is there any hope that it will be cured by multi-point blasting?

Some data pointed out that in recent years, nearly 30% of Perfect World's annual revenue has been invested in R&D. With such a large investment, why can't Perfect World produce a blockbuster?

In this regard, Yu Yujin, a reporter from China Times, Zhao Yiru, a reporter from China Business Daily, and Shule had an exchange.

When a perfect world slips, someone must be responsible, and executives are often the best candidates.

However, Attack on Esports to make money quickly is obviously not so perfect.

Perfect World does not have obvious advantages in the field of e-sports, but has stronger expansion capabilities in film and television + games.

In addition, e-sports as a whole is still an untapable gold mine, and the entire industry chain still lacks profit scenarios.

For Perfect World, which is now in urgent need of achieving a revenue breakthrough, even if it is to be done, it is a long-term layout, rather than the first choice for short-term breakthroughs.

As for the mini-game, it may be a breaking point and make money in the short term.

Mini games are currently sweeping the overseas market and expanding strongly, and they also have a user base of 1 billion in the domestic market, so they can indeed be used as a short-term breakthrough in the vertical field.

In addition, the field of live-action interactive video games, which has attracted much attention, is seriously disproportionate to fame and income.

In other words, even if a single interactive video game is popular, its revenue capacity is only better than nothing compared to the size of Perfect World.

Therefore, Shule believes that there is a possibility that Attack on the mini-game can make money quickly.

However, the layout of live-action interactive film and game games only turns the old slogan of perfect movie and game linkage into a new story, which belongs to medium and long-term exploration.

However, in general, it is also a sigh that Perfect World, a former first-line game company, is in today's situation.

Perfect World has been eating its old books for many years, and if there are no more high-quality games, its status will further decline.

At the same time, there is no strong product to support, and the story of its games going overseas and film and game linkage has been told for more than ten years, and there is no actual performance as the initiator.

Especially in the boom of games going overseas, Perfect World has shrunk its overseas front, which shows that there is no market if there is no good work.

To turn losses into profits, the core is still to make a fuss about high-quality games.

The breakthrough may be to find a new scene in a small game, or it may be a scene breakthrough in an e-sports game, but it is only a layout at present.

To really succeed, no matter what angle you break through, the premise is not to follow the trend as much as possible, but to give full play to your existing advantages.

Therefore, the live-action interactive film game of film and television + games is also a possible breakthrough area for Perfect World.

As for R&D investment, there is actually nothing to say, what is produced is the key.

The proportion of investment is a metaphysics, after all, the cost of new product research and development is often not low, and whether it can eventually become a revenue pioneer is "metaphysics".

However, the large investment in R&D shows that the company's determination in high-quality games has also increased year-on-year.

All in all, if Perfect World wants to be a real hit, R&D investment should focus on innovation, rather than simply imitating successful games.

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