The two-dimensional game circle in the past month cannot be said to be the world's turmoil, but it can also be called people's turmoil. Of course, it is not the two-dimensional product market that is in turmoil, but the hearts of the people.

used to joke about being used as a joke to be used as a stalk to "play rice expelled from the two-dimensional membership", but now it's the other way around, another call is getting louder: "Mi You should be independent by yourself, the second yuan is a bunch of broken things, and it's true that you don't play", more and more players have appeared, and they began to hope that the second game and the rice game will be separated.

"The second tour cutting is urgent"

If you have paid attention to this year's game best-selling list, you should find that this year's best-selling list is actually very lively, the top 20 best-selling list of various blood changes, the top 10 also continue to appear new works that can stand firm, and even the top 5 have ushered in a reshuffle, and these shuffle best-selling list products, many of them can be called "dark horses" - not big IP, not big production, not a big popular category in conventional cognition...... Especially after the former two-dimensional big player B station won the best results in recent years with an SLG game "Three Kingdoms: Plotting the World" that is not a two-dimensional category, the craze has come and gone over the years, and it has been constantly discussed and studied, and it has become one of the loudest two-dimensional games discussed on the Internet, and it has been caught up on the trial bench again. "Three Kingdoms: Seeking the World" has achieved quite stable and outstanding results in the past month, "The second tour has a p future, and the strong one in the past few years is miHoYo, not the second game!" "This year is the year when the dream of the second tour market is broken, and this bubble has finally burst." "The two-dimensional controversy of station B is over, which proves that it is not the problem of station B, it is purely two-dimensional." This year's two-dimensional game suddenly became a shouting and fighting, and there were even many remarks made by the two-dimensional users themselves. Of course, the second tour market is indeed not peaceful this year, to be precise, it has not been safe in recent years. On the one hand, new products are piled up and died, but there are only a few that can be achieved, and the market position is very embarrassing; On the one hand, public opinion is constantly turbulent, not to mention the rhythm of flying, and the confrontation between players and players, manufacturers and manufacturers, and officials and players is becoming more and more serious. Although ACG game users are still one of the most active groups with the most UGC content output and the most active community and players, the complexity and anger of the inner atmosphere are also increasing day by day: the plot is analyzed and even distorted word by word, some of the second game circles mention the "rice" color change, and the controversy over the vertical painting turmoil has not stopped, and the speeches have to be considered and considered. Whoever reads it has to say "sensitive skin", and whoever enters the current two-dimensional game environment will have to be slapped in the face.

Especially in the past two years, "Genshin Impact" and "Honkai: Star Dome Railway" have been brought in by the expansion of the pan-ACG users and core ACG users have been quarreling and opposing for a long time, with the repeated failures of a large number of ACG games, as well as the decline in consumption, the traditional Eryou Brahmin users complained that the quality of the 2-game is not good, there is no original intention, and at the same time, the pan-ACG users who have pulled up the entire second-game market, but are ranked at the bottom of the contempt chain, have also exploded. "The current two-dimensional game is not interesting at all, it is all about learning from miHoYo, and the mode is also trying to please pan-users, and I don't care about the needs of core two-dimensional users." "It's boring to cut it quickly, cutting is the two-way rush of players on both sides, excluding Miyou, and now the second game market can be said to be declining." "Remember that there is less money and more things to do is the second tour people, not the rice tour people, away from the second tour circle, everyone has a bright future, so that the second game market has been unprecedentedly prosperous in recent years, and the most scolded is also our rice game players, why?" "Don't play Miyou, but do support Miyou and Eryou cutting, it's a monopoly, whether it's players and manufacturers because of Miyou's high enthusiasm for Eryou, the past few years have shown that it can't continue the past, Miyou is unique." The call for Mi You and Eryou to separate is appearing more and more.

Is ACG really a version trap?

To be honest, in the past two years, the game matrix has heard a lot of complaints about two-dimensional games, and for a while, manufacturers complain that two-dimensional games are difficult to do, and there are few high-explosive models that are difficult to earn, and ARPU is really not good; For a while, the surrounding players complained that they were not interested in the current second game.,It's almost the same to play.,Patch two games one after another.,It's too troublesome to even be a locust.,All in all, everyone is not very satisfied with the current second game environment.。 To a certain extent, this comes not only from the after-effects of overgrowth when the two-dimensional frenzy was too open, but also the reason why the two-dimensional game market as a whole is overvalued. Looking back on the past development history of the second game, you have to say that the arrival of "Genshin Impact" has turned the development of the second game into a one-word horse. In the early years, "Diffusion Million King Arthur" sprouted the domestic two-dimensional market, and "Onmyoji", which came three years later, let the two-dimensional start to expand the circle in China, so that more people knew about the existence of the two-dimensional game, and it was also after "Onmyoji" that the establishment of the two-dimensional game was no longer cold, and it was taken out of the unpopular game category and became the only two-dimensional game track. But at this time, the two-dimensional game is far from reaching the level that people are rushing to, and even "Ark of Tomorrow" and "Genshin Impact" were also touched by investment when they were first established. Before "Genshin Impact" came out, the two-dimensional market was warm, and everyone wanted to come up with explosive models, but it was still gradual, and the big factories put eggs in the basket of two-dimensional games, but there were often more eggs in other baskets. Until the arrival of "Genshin Impact", the pot of warm water of the two-dimensional game was thoroughly boiled, the global sweeping results, the ability of cultural output, the extremely high activity of the content ecology, the huge number of users, the strong user stickiness, and the terrifying game flow, broke people's perception of the two-dimensional game, and it is not too much to say that it has created a mobile game era, and in order to keep up with this track that seems to "can make money and earn users, and at the same time is a new blue ocean", the two-dimensional game ushered in an unprecedented high popularity. If there is a two-dimensional game project, increase the code and increase the code; If there is no two-dimensional game project, either build the project overnight, or look around for project investment; More bold and technical, open-world mobile games have directly become its next research focus, and by the way, the two-dimensional game must also be grasped with both hands. At that time, the manufacturer felt that the two-dimensional game market was going to take advantage of the "Genshin Impact" to fly, but the fact is that only miHoYo flew up. Looking back and forth from now, "Genshin Impact" has indeed brought dimensionality reduction to the entire two-dimensional market, in the turn-based gacha, 2D villain, PPT over the picture was still the mainstream at that time, take out the two-dimensional open world, 3D modeling and plot performance, etc., it is really a hammer to the market, and it is precisely in this way that the two-dimensional content carrier and new technical content that are easier to push to multi-age groups make "Genshin Impact" attract players, not only traditional two-dimensional game users. It is precisely because of this that the traditional method of making two-dimensional games has found that it is far from reaching the height of "Genshin Impact", and it cannot attract a large number of pan-users, not to mention that because of the great leap in 3D technology of "Genshin Impact", users' requirements for two-dimensional games have become more and more high. User requirements are high, manufacturers have to double the uncoiling, and with the uncoiling of many large and small factories, the technical hard power standard of the two-dimensional game has also been raised, to do a prominent second game, the cost has soared, but the return is often difficult to proportional. On the one hand, after the volume is finished, the user growth rate is extremely fast, and in the overall two-dimensional market, whether it is a pan-user or a traditional core user, the taste is more picky, and every new second game appears, it has to be compared with a large number of second games spawned in the boom, and the previous plus points have become the current passing line; On the other hand, the content supply of the second game has not kept up with the big strides of the market, the sudden influx of a large number of pan-users, and the seizure of its niche track territory, so that users inside and outside the circle have shown an opposing attitude, especially the content needs of traditional two-game vertical users and the content needs of pan-ACG users have a lot of conflicts, and no good solution has been found to this problem. And this kind of contradiction and disconnection,Is the essence of more and more people looking forward to the separation of "Miyou" and Eryou,Whether it is a manufacturer or a player,In this chaotic environment,Urgently need to disenchant Eryou。

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