Recently, there has been an unprecedented storm in the national B game circle.

Qin Che, the new male protagonist of "Love and Deep Space", has not only become a hot topic among players in the circle, but has even attracted a large number of new users and expanded the user disk by himself.

On July 15, with the official launch of version 2.0 "Staggered Vision", the turnover of "Love and Deep Space" skyrocketed, and it remained in the top 3 of the iOS best-selling list for 3 days before press time, and the free list once jumped to the top 2.

Although it has long been a frequent visitor to the top of the list, and Gyro has reported on related topics more than once, its performance in version 2.0 is still worth talking about.

On the one hand, in mid-July, the competition of domestic manufacturers in the summer file entered a white-hot stage, and the gold content of the best-selling list rose sharply. Being able to stand out in such a fierce competitive environment is not only the victory of "Love and Deep Space" itself, but also the glory of women on the track.

Overseas markets are also full of success. Third-party data shows that version 2.0 made "Love and Deep Space" jump to the top 1 of the best-selling list in the Philippines; Top 2 best-selling lists in Singapore, Hong Kong and Macao, and Malaysia; Top 3 best-selling list in Thailand and Indonesia; Top 5 best-selling list in Taiwan; Top 11 best-selling list in Japan; The top 26 best-selling list in United States hit a record high.

This is obviously not the usual phenomenon of "version updates lead to increased turnover".

On the whole, after the opening of version 2.0, the commercial performance of "Love and Deep Space" has taken a milestone step: it not only maintains the fault lead of domestic women in the track, but also expands its influence in overseas mature markets, which is of far-reaching significance to the global layout of Papergames.

On the other hand, "Love and Deep Space" really detonated the SNS platform, and the relevant information and discussion can only be described as "overwhelming".

The data shows that in the past week alone, there have been 22 hot searches and 44 real-time rising hotspots related to "Love and Deep Space". Within a month, the related Weibo generated 2 billion+ readings, and the related entries of the new male protagonist Qin Che once topped the hot search list.

In the all-encompassing public domain vision, it has repeatedly become the focus, and the exaggerated popularity and circle-breaking ability of "Love and Deep Space" are self-evident, and it is well deserved to become the "talker" in the game field of the Weibo community.

In just a few days, topics related to "Love and Deep Space" have appeared on the hot list of the Douyin platform 18 and continue to be on the list; Related offline activities (subway station check-in, BW related, etc.) topped the local list in Shanghai. In terms of station B, all the newly released PVs have entered the top 20 of the whole site, with the highest ranking of Top8, and have received millions of views and praise.

Pulling the perspective back to the game industry, this wave of popularity that lasted for nearly a month (starting with the "Qin Che Sneaking Away" incident on June 21) caused the number of downloads of "Love and Deep Space" to surge, reaching a peak at the time when the new version was launched.

Some players have observed that since the early announcement of the new male protagonist to the 2.0 version update, the official account of station B of the game has increased its fans by 10W+, and the number of overseas fans has also increased significantly. After being verified by Gyro, "Love and Deep Space" has increased by more than 50W on all platforms in just one week.

It's hard to believe that this is a product that has been on the market for half a year and has faded from the aura of new games.

It's no wonder that friends in the industry commented: "In the past few days, "Love and Deep Space" seems to be in open beta again." It not only demonstrates the gravitational pull of its content shaping on the player base, but also proves to the industry that 3D B games can leverage pan-users - there is still room for growth for women in the market.

Specifically, in version 2.0, the character of the new male protagonist Qin Che has become the driving force behind many new user experiences of "Love and Deep Space".

"A man of men! Males of males! The master of the masters! "Top Alpha!" , similar comments are endless, and the passion of the player's second creation is unprecedentedly high.

Xiaohongshu's posts related to it have a considerable number of likes and comments

Thanks to high-precision 3D modeling, Qin Che is so handsome that many players can experience what "physiological attraction" is.

Although the new male coach has to be seen by all, it is obviously unreasonable to attribute all his popularity to Shuai. For female users, appearance is important but not omnipotent, and there must be richer dimensions and deeper factors that touch the hearts of players, so as to trigger phenomenal discussions.

The response from the community once again confirms the superb character creation ability of "Love and Deep Space". It is necessary to analyze how exactly the project team did this.

Why Qin Che is so hot ?

- I didn't talk about such a man.

Judging from the player evaluation, the character creation of "Love and Deep Space" this time has brought absolute freshness to players.

Domestic otome games have been developed for many years, and under the consideration and choice of both manufacturers and audiences, "standard products" always follow certain paradigms: such as the basic framework of the game, such as the tendency to shape the characters.

This is of course a good thing, it has become the default comfort zone for all national B creations, and each of them makes money according to their ability within the demarcated range.

It's just unexpected, with Qin Che's appearance as the demarcation, Paperfold once again took the lead in stepping out of the comfort zone and opened up a unique national B male lead track.

Specifically, no matter how changeable the male protagonists of many products in the past are, in order not to touch the thunder point, they give players the feeling that the essence is safe, stable, and can be "eaten" with confidence. Most manufacturers tend to choose this route to meet the common needs of players to the greatest extent and minimize the risk.

The problem is that with the continuous development of the industry, on the one hand, the male protagonists of many products have a tendency to homogenize, and on the other hand, the threshold of players is also increasing, and more fresh excitement may be needed.

Under such a premise, Qin Che appeared.

In terms of appearance, he has a tough and broad body and more sharp facial lines, which looks very mixed-race; In terms of personality, the current plot shows that he is a strong-handed behind-the-scenes boss and the criminal with the highest bounty on Philos. No matter how you look at it, Qin Che is a very "dangerous" character, with a wild and arrogant temperament and a strong and domineering personality. A rare hard-core style, it is a style that has never been enjoyed by national B players.

——It is not the renaissance of the "domineering man", but the reconstruction of the new era and perspective.

Qin Che's strong sense of oppression and aggression make him a highly recognizable male protagonist.

In fact, if you jump out of the category of country B, this kind of man is not uncommon in literary and artistic works, but just like a dish with a unique taste, those who love love it very much, and those who don't love it stay away, and the phenomenon of polarized word-of-mouth is very common.

But the fact of the moment is that he has gained so much affection, some even to the point of fanaticism. It shows that the "Qin Che Incident" is not a simple renaissance of an ancient domineering man, but it does resonate with most players.

How did Love and Deep Space do it?

If you choose to make adjustments to the male protagonist, then it is easy to make it a vulgar thing. In my opinion, the project team's approach is to start with the relationship between the sexes, using the relationship between Qin Che and Miss Hunter as a "constraint" to limit the danger to a certain range.

Based on the content of the released PV, the important imagery related to Qin Che, such as handcuffs, bird cages, and bindings, all have strong hints, so that players are in a safer state of mind.

The interactive form of the first limited card face "No Forbidden Zone" is also the player's high perspective, dominant. As Qin Che said to Miss Hunter, "We are the same kind" - in essence, he and the player are evenly matched, and Miss Hunter is an opponent worthy of recognition in his eyes. This also satisfies both types of psychology of the player: to be tamed, or to be tamed.

In the plot of the game, the transformation of the relationship between Qin Che and the player is also quite interesting.

Hunter and prey, prey and prey, are both possibilities for the development of both sides - the "-for-tat" between the positive and the negative brings a truly equal relationship between the sexes, in addition to arousing the player's desire for confrontation, but also allowing the player to clearly perceive that with his own strategy and combat power, to conquer this "standing at the top of the food chain", a different male protagonist.

——The contrast between warm and straightforward love and delicate thoughts.

After truly entering into an emotional relationship with the player, Qin Che's unique core will gradually be revealed. It has the dangerous and unruly villain temperament at first sight, and sprouts a lot of warm and straightforward gentleness and delicacy, so that players can taste more and more.

He will tell the player that "he doesn't mind being used", make all the stakes clear, and do not want the player to have a heavy psychological burden, full of mature sobriety; will also show his possessiveness and thirst after the relationship heats up, wanting to understand the player's past (archaeological player's circle of friends), wanting to get more attention (even at the expense of being coquettish).

In fact, judging from the performance of "Love and Deep Space" since its launch, every male protagonist has left a deep impression and emotion in the hearts of players.

As the first realistic 3D game, Love and Deep Space provides players with an unprecedented free perspective. Shen Xinghui, Li Shen, Qi Yu and Qin Che, their every look and every action was infinitely magnified and concerned. This means that they must be authentic enough.

Judging from the community's reaction, several male protagonists not only established their personalities, but even strengthened their attributes in many ways - thanks to the increasingly sophisticated high technical strength of Paperstack, and also benefited from the project team's accumulated creative skills and marketing creativity.

How much effort did it take to make the male protagonist so real?

Take the new male protagonist Qin Che as an example. Because he is a tough guy who has been in the underworld all year round, his skin condition is visibly rough to the naked eye; Because he loves boxing, his fingers are left with thick calluses; Some players have even noticed that there may be scars hidden in the corners of his eyes, which correspond to the experiences in the story.

He will accompany work and study while wiping guns, and occasionally peek at the player's state; He will "obediently" accept the face-touching interaction and backhand the player's hand, and even take a bite; Even the bath towel is shorter than others, which looks wild and uninhibited......

Today, the precision and quality of "Love and Deep Space" are beyond saying. What Gyro would like to emphasize here is that Paperstack has not only achieved the top results in the industry on the road to improving its technical strength, but also fed back its creation.

There is no need for a large text description, no need for side-by-side arguments, the project team carves flesh-and-blood characters with a large number of wordless details. It's as if just by standing there, the player sees his experiences and emotions.

Attentive players observe the different postures of several male protagonists, reflecting their different life experiences

On the other hand, in addition to the game scene, the "Love and Deep Space" project team is also sparing no effort to shape the image of the male protagonist regardless of the cost, bringing players a full range of immersive experience.

On the eve of the launch of version 2.0, "Love and Deep Space" made frequent moves, which was a sufficient warm-up for the big update. For example, the MV for the theme song "Staggered Vision" was released in collaboration with the original creative team of the internationally renowned French musical "Rock Mozart". The main creator's special interview revealed that they have been planning with the project team for half a year, hoping that this song can better depict the emotional bond between the male protagonists and the players.

This effort has also received well-deserved praise. Not only did many people express the ecstasy of the double chef, but also many players captured the symbols and metaphors of the MV and started to associate and speculate on the subsequent development of the game.

In the preview live broadcast, "Love and Deep Space" announced a number of full of linkages (the theme song is also included): a series of offline activities of the Renguang Metro, the linkage of the Paris Olympic Games, offline theme activities of Apple franchise stores, and special activities of intangible cultural heritage hydrangea.

In July this year, centered on Shanghai, the concentration of "Love and Deep Space" was "terrifying".

The project team spent a lot of energy to carry out an intensive offline marketing event covering players' eating, drinking and playing, with a luxurious lineup that was dizzying. There's a lot of work behind it, of course, and I don't know how long Love and Deep Space has been in the making—in short, judging by the reaction of players, it seems that everything is worth it.

It is understood that after Renguang Metro opened the escalator screen and group photo screen of "Love and Deep Space", it was stopped after only 1 hour due to excessive popularity (other well-known games have also done similar activities, but they are not exaggerated to the extent of being stopped), and the next day, this "oolong incident" was on the top 5 of Xiaohongshu's hot search, and was also reported by more than 20 local news media across the country.

In the just-concluded BiliBili World, "Love and Deep Space" is also the focus of the crowd.

The "Love and Deep Space" project team also did its best to give full play to the advantages of the venue to create a three-dimensional immersive theme space with exquisite layout and excellent creativity.

has experienced the grand occasion of BW, and it is even more exciting to look forward to the follow-up linkage of "Love and Deep Space", and what kind of surprises it will bring to players and the industry.

The so-called progress is to constantly climb over the peak of one's own casting

From the above descriptions, we can also see that the paper is too rolly, and there is a kind of beauty that does not care about the life and death of others.

In just half a year after its launch, a major update of version 2.0 was launched, which not only brought a new male protagonist, but also iterated many heavyweight gameplay.

For example, the "illusion" function, players can change the male protagonist's clothing and accessories by themselves, and enter the card story with him. It not only enhances the freedom of interaction, but also provides a customized and exclusive experience.

Another example is the well-received "photo" function, its predecessor big head photo gameplay (which is already the cutting-edge gameplay of the track) is actually still very good from the perspective of outsiders, and it may not be considered to optimize it now in other projects - but because it is a roll king stacked paper, so you know.

The current "photo" is a professional photography game with full angle, adjustable light, wind direction, scenery and other elements. Hailed by players as "another great invention". Through the high-definition photo mode, players not only see more details, but also discover interactive perspectives that they have never thought of before, so as to deeply feel the benefits brought by 3D B games.

After the official launch of version 2.0, the "illusion" and "photo" gameplay have been widely praised. It is understood that on July 15, Xiaohongshu surged 5K+ notes related to it. Players have explored new ways to play and new ideas, and the most popular notes have even been liked to nearly 7W.

In addition, the updated version of the meat pigeon gameplay has also been deeply studied by users and shared tutorials. Players are excited to become the "real Miss Hunter".

This was actually quite unexpected. I didn't expect Papergames to introduce a new way to play in the otome game again, and I didn't expect the players' attitude to be so positive. It seems that there are more possibilities in Guoyi, and it is waiting for the industry to dig deeper.

Version 2.0 is not only the creation of "Love and Deep Space", but also a new iteration in the field of national B. Perhaps it is because of this milestone that it has been able to achieve such amazing results.

From a corporate perspective, it is true that the paper rolls up to the sky – but there is something wrong with that.

Compared with meaningless involution, each progress of Paperstack is broadening the boundaries of imagination for the industry. Perhaps in its eyes, the real opponent is only yesterday's self.

As the leader of the track, and as a company based on creation and technology, I think it understands the true meaning of moving forward, which is why it can give birth to works like "Love and Deep Space" - not only rooted in China, radiating the East Asian market, but even cultivating a large number of emotionally resonant users in Europe and the United States and other regions with greater cultural differences.

With the awakening of the global pan-user blue ocean market, Gyro is looking forward to "Love and Deep Space" 3.0, how will Paperfold "roll itself"?

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