Zhang Shule is a columnist for People's Daily Online and People's Post and Telegraph

Sora

The beginning of Zhuang Zhou's dream butterfly

Did Zhuang Zhou dream and become a butterfly, or did a butterfly dream become Zhuang Zhou?

This philosophical speculation, which uses fantastic dreams as a metaphor for the vagaries of life, now has a new beginning, or perhaps "the world does not exist anymore".

But now, Musk may want to jump out of Zhuang Zhou's dream butterfly and take the "opportunity" to realize his dream.

A year after ChatGPT shook the world, OpenAI once again gave humanity a thunderstorm:

In February 2024, it released the innovative Wensheng video model Sora, and the picture effect exploded.

Sora can create videos up to 60 seconds long based on textual descriptions, and public presentations contain highly detailed scenes, complex camera movements, and are almost realistic.

While public opinion is still discussing the impact that Sora may have on the film and television industry, the game industry has begun to take the initiative to embrace Sora.

Especially in China, many game companies have said that they have paid attention to the breakthrough progress made by Sora in the field of video generation, and believe that this technology will further improve game production efficiency and reduce production costs, and will actively deploy in the field of multi-modal large models in the future.

In fact, in 2023, when ChatGPT is booming, domestic game companies have already tasted the dividends of artificial intelligence.

For example, NetEase's mobile game "Against the Cold" uses artificial intelligence to allow NPCs to communicate with players personally.

More game companies have greatly reduced costs and increased efficiency through breakthroughs in AI drawing, dubbing and other technologies, giving developers time and energy to do more innovation.

What can Wensheng videos bring?

In OpenAI's official demo, a "3D world" generated by Sora appeared.

As you can see from the demo video, it is highly similar to the Minecraft game, while the generation process of Sora does not involve the 3D models that are common in the game industry, which can bring a whole new path to the development and design of the game industry.

But that's still a long way from being able to become a reality.

After all, the video released by Sora at this stage can only be watched from a distance, and I can't help but watch it carefully.

For example, in a one-minute walk with a street girl in Tokyo, the girl made mistakes such as deformed legs, confusion when crossing legs, and two consecutive steps in front of her right leg during walking.

In one of the prompts, "A Scene of a Running Alone", the protagonist runs in reverse on a treadmill; In the video, which reads "Archaeologists find plastic chair in desert", the chair appears to be suspended.

This scene, in fact, was staged at the beginning of the release of ChatGPT and AI drawing.

For example, AI drawing before 2023 will also deform the human hand.

But once the application is opened, hundreds of millions of users can "guide" AI deep learning by constantly correcting images, and it will only take a few months to gradually eliminate all kinds of bugs.

Obviously, this scene will be repeated soon as Sora is officially available for use.

The real threat to game manufacturers may be the barbarians at the door.

According to media reports, after Sora's stunning debut, Tesla founder Elon Musk replied in response to the comment that "Tesla should make a game": I have wanted to do this for a long time. Our real-world simulations and video generation are among the best in the world.

Of course, looking back at Musk's past, it is not difficult to find that he has been "obsessed with games all his life":

In 1984, at the age of 13, Musk sold his shooting game "Blaster" to a magazine called "PC and Office Technology" and got paid $500, which was the first pot of gold in his life.

In 1994, Musk also interned at now-defunct game developer Rocket Science Games.

As for the cyberpunk-flavored Tesla electric pickup, the design inspiration was simply "copied" from the popular game "Halo......

What if Tesla relied on artificial intelligence to enter the gaming industry?

Only time will judge.

Published in the People's Post and Telegraph on March 8, 2024, Issue 394 of the column of "Le Youji".

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